Build it, brand it, bank it: Make your business happen

TikTok Shop generated over $20 billion in sales globally in 2023, proving its impact as a top e-commerce platform, and the numbers constantly rising since then.

The TikTok Shop phenomenon has transformed how brands connect with consumers, opening doors for sellers of all sizes. With over 1 billion active users and a 5–7% average engagement rate, the platform offers unmatched audience interaction.

Flash sales on TikTok Shop can boost conversions by up to 35%, especially when combined with TikTok’s viral algorithm and massive user base.

TikTok Shop’s global GMV surpassed $20 billion all the way back in 2023, and with each passing year, making fast delivery becomes more important than ever before.

With over 150 million U.S. users and billions in eCommerce transactions, TikTok has become a key sales channel for online sellers.

TikTok Shop has evolved into a full-fledged e-commerce platform, driving billions in GMV annually. In 2024 alone, its features led to a 63% rise in in-app shopping activity.

With over 1 billion active users globally—and 150 million in the U.S. alone—TikTok offers huge potential for e-commerce. TikTok users are 1.7x more likely to buy products they discover on the app compared to users on other platforms.

TikTok Shop now drives billions in e-commerce sales annually, with over 1.5 billion users offering brands unmatched reach and engagement potential.

TikTok Shop has become a game-changer in social commerce, with the platform driving over $14 billion in global sales in 2023 alone. Unlike traditional marketplaces, TikTok blends entertainment with e-commerce, allowing creators and businesses to turn casual viewers into loyal buyers through engaging, shoppable content.

TikTok Shop has quickly emerged as a powerful revenue driver, with global e-commerce sales projected to exceed $20 billion in 2024 through the platform alone.

TikTok Shop has rapidly become a top e-commerce platform, with users spending over $3.8 billion in-app in 2023. With over a billion active users daily, learning how to sell on TikTok Shop for beginners gives sellers access to a market where short-form videos turn views into real sales.

Building a successful e-commerce business often means partnering with third-party suppliers to handle manufacturing, fulfillment, or product sourcing.

Starting a dropshipping business brings countless decisions, but one question consistently catches entrepreneurs off guard: Should you trademark your dropshipping business name?

The pet industry has exploded into a $261 billion global market, with U.S. consumers alone spending over $136 billion in 2023.

Understanding the target market for your pet products isn't just about knowing pet owners exist; it's about pinpointing exactly which pet owners will pay premium prices for what you're selling. With the global pet industry valued at $261 billion in 2024 and projected to surpass $350 billion by 2027, strategic market targeting has never been more critical.

The fitness and wellness industry has seen explosive growth, with protein supplements becoming a top product. The global protein supplements market hit $20B in 2022 and is expected to exceed $32B by 2028.

Successfully promoting shampoo on social media requires understanding both the beauty industry's unique dynamics and each platform's specific audience behaviors.

The global hair care market is expected to surpass $100 billion by 2026, with packaging playing a critical role in both brand identity and consumer trust.

The global hair care industry brings in over $87 billion each year, yet many brands fall short when it comes to customer retention.

The skincare industry has surged into a $180+ billion global market, with 81% of shoppers conducting online research before buying beauty products.

Skincare content dominates social media, with #skincare generating over 165 billion views on TikTok and millions of Instagram posts.

Influencer marketing has become the backbone of successful skincare brands, with beauty creators driving over $3.6 billion in annual product sales. 84% of Gen Z consumers trust influencers more than traditional ads, especially for personal care.

Black Friday accounts for over 20% of annual beauty sales, making it the biggest revenue event for skincare brands. With personal care consistently topping consumer wish lists, this period is key for both conversions and brand growth.

With 4.8 billion social media users and beauty content racking up millions of views, skincare brands must tap into this growing opportunity.

Valentine's Day represents one of the most lucrative opportunities for beauty brands and retailers. The holiday generates over $25 billion in spending annually, with beauty products consistently ranking among the top gift categories.

Building a successful beauty brand requires more than just great products, it demands smart email marketing strategies that convert subscribers into loyal customers. With 4 billion daily email users and an average ROI of $42 for every dollar spent, email remains a top-performing channel for beauty brands.

Video marketing has become essential for beauty brand promotion, transforming how brands engage audiences and highlight product performance. Static visuals fall short in delivering that experience. The beauty industry now sees over 169 billion video views each year, with video content earning 1200% more shares than text and images combined.

The global beauty market is projected to exceed $580 billion by 2027, and over 80% of consumers now research products online before purchasing. In such a saturated space, brands must go beyond visuals to connect.

Global beauty ad spend is projected to exceed $42 billion by the end of 2025, driven by brands competing for consumer attention across digital platforms. With social media and search ads influencing over 65% of online beauty purchases, paid advertising is no longer optional, it's a strategic must.

The global beauty industry is set to surpass $720 billion by 2028, with over 70% of consumers researching online before buying. As digital competition intensifies, SEO becomes essential, not optional, for visibility and growth.