How to Increase AOV with Product Bundles?

Average Order Value (AOV) is one of the most important metrics for e-commerce profitability. According to Shopify, even a 10–20% AOV increase can significantly boost revenue, without needing more traffic. 

That’s why learning the best ways to increase AOV with product bundles is a smart strategy for growth. 

Bundling combines multiple items into a single offer, delivering added value to customers while increasing your bottom line. It enhances the shopping experience and drives higher returns from every purchase.

Simple Strategies to Increase AOV with Product Bundles

Creating effective bundles requires strategy. Here's how to develop bundles that customers can't resist:

Analyze Purchase Data

Start by examining your sales data to identify products frequently purchased together. These natural pairings indicate complementary items that customers already see value in combining. Look for:

• Products commonly bought in the same transaction
• Items purchased by the same customer within a short timeframe
• Combinations recommended by customer service based on frequent questions

This data-driven approach ensures your bundles align with customer behavior rather than just your assumptions.

Price Strategically

The pricing of your bundles is critical to their success. Consider these pricing strategies:

1. Discount Bundle: Price the bundle 10-20% lower than the sum of individual items
2. Premium Bundle: Price slightly below the combined total, but emphasizes the added value
3. Tiered Pricing: Offer increasing discounts as customers add more items to their bundle

Pro tip: Test different discount thresholds to find the sweet spot where conversion rate and profit margin are optimized. Sometimes, a 15% bundle discount outperforms a 20% discount because the perceived value is already strong enough at the lower discount level.

Create a Compelling Bundle Story

Every successful bundle needs a narrative that explains why these products belong together. For example:

• "Complete Morning Routine Kit" for skincare products
• "Performance Recovery System" for supplements
• "Ultimate Coffee Experience" for coffee and accessories

The story should address a specific customer need or desire, making the bundle feel purposeful rather than random. As mentioned in this guide, the key is positioning bundles as solutions rather than just discounted products.

Design Eye-Catching Bundle Displays

Visually present your bundles in a way that showcases their value. This includes:

• Professional photography showing all included products
• Graphics highlighting the savings compared to individual purchases
• Clear, benefit-focused descriptions
• Badges or icons emphasizing "Most Popular" or "Best Value"

The visual presentation should make the bundle's value immediately apparent, even to customers who are quickly scanning your store.

Smart bundles aren’t just a way to move more product; they’re a strategy to increase AOV while giving customers a more complete solution. The key? Build them based on behavior, not guesswork. 

5 Effective Types of Product Bundles to Implement

Different bundling strategies work better for different product types and business models. Here are five proven approaches to product bundling that can help increase your AOV:

1. Complementary Product Bundles

These bundles combine items that naturally work together. For example:

• Shampoo and conditioner
• Protein powder with a shaker bottle
• Coffee beans with a French press

This approach works because it anticipates customer needs. If someone buys a protein powder, they likely need something to mix it in. Offering pre-bundled supplements with accessories makes it convenient for customers to get everything they need in one purchase.

2. Quantity-Based Bundles

These bundles offer multiple units of the same product at a discount:

• Buy 2, get 10% off
• 3-month supply at 15% off
• Buy 3, get 1 free

Quantity bundles work particularly well for consumable products that customers will eventually need to repurchase. For example, offering a 3-month supply of supplements or skincare products at a discount encourages higher upfront purchases.

3. Mix-and-Match Bundles

These allow customers to create personalized bundles, often with tiered pricing:

• Choose any 3 items for $X
• Build a 5-product skincare routine
• Select 4 flavors of your choice

This approach gives customers flexibility while still encouraging multiple-item purchases. It works particularly well for products with variety, such as private label skincare collections or supplement lines with different flavors.

4. Premium Bundles

These combine a core product with premium add-ons:

• Deluxe edition with exclusive accessories
• Base product plus premium upgrades
• Starter kit with professional-level components

Premium bundles appeal to customers looking for the complete experience and are willing to pay more for quality and convenience.

5. Cross-Category Bundles

These bundles combine products from different categories that share a common use case:

• Workout supplements with fitness accessories
• Coffee with branded mugs and brewing tools
• Pet supplements with toys or grooming tools

Cross-category bundles introduce customers to different product lines in your store, potentially creating new purchase habits.

Implementing Product Bundles on Your E-commerce Platform

Once you've designed your bundle strategy, you need to implement it on your store. Here's how to do it effectively on popular platforms:

Shopify Implementation

Shopify offers several approaches to product bundling:

1. Product Variants: Create bundle variants of existing products
2. Bundle Apps: Use specialized apps like Bundle Builder or Bold Bundles
3. Custom Collections: Group products in themed collections with promotional messaging

For a comprehensive guide, check out how to increase average order value on Shopify, which covers both bundling and other AOV-boosting techniques.

WooCommerce Implementation

WooCommerce store owners can implement bundles through:

1. Product Bundles Extension: The official WooCommerce extension for creating complex bundles
2. Composite Products: For customizable bundles with multiple options
3. Custom Product Templates: Develop bundle templates that highlight savings

Custom E-commerce Solutions

For custom-built stores, work with your developer to implement:

1. Bundle Product Types: Create a dedicated product type for bundles
2. Automatic Bundle Suggestions: Show relevant bundles based on cart contents
3. Bundle Landing Pages: Create dedicated pages for your most valuable bundles

Optimizing Your Bundle Strategy Over Time

Launching your bundles is just the beginning. To maximize AOV, continuously optimize your bundle strategy:

Track and Analyze Performance

Monitor these key metrics for each bundle:

• Conversion rate compared to individual products
• AOV impact for customers who purchase bundles
• Bundle popularity by customer segment
• Profit margin per bundle

This data helps identify which bundles resonate with your audience and deliver the best AOV improvement.

Test Different Bundle Configurations

Experiment with:

• Different product combinations
• Various discount levels
• Bundle presentation (photography, descriptions, placement)
• Seasonal or limited-time bundles

A/B testing different bundle approaches can reveal surprising insights about what drives customer behavior in your specific niche.

Collect and Implement Customer Feedback

Customer feedback is invaluable for refining your bundles:

• Survey customers about what products they'd like to see bundled
• Analyze customer service conversations for bundle improvement ideas
• Review product return data to identify potential issues with specific bundles

This feedback loop ensures your bundles continue to meet customer needs and preferences.

Seasonal and Promotional Bundle Refreshes

Keep your bundle strategy fresh by:

• Creating holiday-themed bundles
• Developing special occasion packages
• Launching new product combinations based on trends
• Refreshing bundle, creative, and messaging quarterly

Regular updates keep customers engaged and provide new opportunities to expand your store's product range through strategic bundling.

Leveraging Product Bundles for Subscription Growth

Bundles can be particularly effective for building a subscription business:

Subscribe-and-Save Bundles

Offer additional discounts on bundles when customers subscribe:

• 15% off bundle + 10% subscription discount
• Free bonus products with subscription bundles
• Escalating discounts for longer subscription commitments

This approach increases both immediate AOV and customer lifetime value.

Trial-to-Subscription Bundles

Create starter bundles designed to convert to subscriptions:

• Introductory bundles at special pricing
• Starter kits that lead to refill subscriptions
• Sample bundles that introduce customers to products they'll want to subscribe to

Private label dropshipping can benefit from this approach, using bundles to introduce customers to products they'll ultimately want to reorder regularly.

Common Product Bundle Mistakes to Avoid

While implementing your bundle strategy, watch out for these common pitfalls:

Bundling Unrelated Products

Forcing unrelated products into bundles rarely works. Customers see through this tactic and may view it as an attempt to offload slow-moving inventory. Instead, focus on creating bundles with clear themes and complementary items.

Excessive Bundle Discounts

While discounts drive conversions, excessive discounts can erode profitability and devalue your products. Aim for discount levels that provide perceived value while maintaining healthy margins.

Neglecting Bundle Promotion

Many stores create bundles but fail to promote them effectively. Ensure your bundles are:

• Featured prominently on your homepage
• Highlighted in product recommendation sections
• Promoted in email marketing campaigns
• Showcased on social media

Overly Complex Bundles

Bundles with too many options or complicated pricing structures can overwhelm customers. Keep your bundles simple, with clear value propositions.

An Expert Strategy: Behavior-Based Bundle Testing

To boost AOV at scale, top e-commerce brands don’t just A/B test bundles—they segment bundle offers based on customer behavior. Instead of showing the same bundle to everyone, tailor it by intent and past actions.

For example, returning customers who previously bought protein powder may respond better to "build-your-stack" bundles, while new visitors might prefer starter kits. 

Use tools like Convert, Klaviyo, or dynamic Shopify blocks to show the right bundle to the right segment, based on traffic source, purchase history, or session behavior.

Transform Your E-commerce Revenue with Strategic Bundling

Product bundles are a proven way to increase AOV and boost e-commerce profitability. By combining complementary products, pricing them strategically, and refining your approach over time, you can significantly grow your revenue.

Start by analyzing sales data to find natural pairings, then build and promote bundles that solve real customer needs. Start building today and watch your AOV grow.