A Year in Review: Supliful’s 2024 Successes and 2025 Roadmap

2024 is history now, and we’re looking back at a year that was nothing short of legendary. This was the year we pushed limits, broke records, and made waves—all thanks to you, our powerhouse community of business owners.

Highlights of 2024

From big wins to bold moves, let’s rewind and relive the epic ride that was 2024!

💰 Record-breaking growth

Our customers generated more than $17 million in revenue this year! We shipped more than 500,000 products—twice as much as last year. We were named the 13th fastest-growing startup in Colorado and celebrated Supliful’s 3rd anniversary with a legendary Halloween bash. Oh, and let’s not forget—we won the “Breakthrough” award at the Latvian Startup Awards!

🧴 New products and discounts

We took product innovation to the next level, launching our first-ever skincare and pet care products, expanding brand owners’ opportunities. In collaboration with five new sourcing partners, these new categories opened doors for more niche, high-demand offerings. We also launched volume discounts, rewarding growing brands with even better pricing.

🚚 Faster and better fulfillment

We moved to a brand-new warehouse in Denver, giving us the capacity to handle even more orders with increased efficiency. That move paid off when, for the first time, we shipped over 10,000 products in a week and set a new record of 1,000+ orders in a single day!

📡 Expanding our reach

We went interstellar—literally! We launched Supliful into the stratosphere, capturing a moment that embodies our ambition and vision. Back on Earth, we also launched TikTok Shop integration, tapping into one of the fastest-growing ecommerce platforms.

💼 Empowering business owners

We launched the Supliful Roadmap, our online courses designed to help anyone launch their business like a pro in 14 days. Our Branded Customer Support service now helps brands deliver top-tier experiences, while our Branding service empowers users to craft stronger business identities.

🛒 More products, better designs

We introduced 113 new pre-buy products, adding more selections to our catalog. Additionally, we added 111 new on-demand products, refreshed product images for both catalog and social media, and rolled out a new web design.

🛍️ Seamless user experience

We launched a new Shopify installation flow and implemented currency conversion to make things smoother. We also introduced out-of-stock notifications, ensuring better inventory management for you.

💚 Team culture and community

For the first time, we hosted an in-person Town Hall meeting, strengthening our team culture and community. We also partnered with Fraser, co-founder of Fraggell, for a webinar, where he shared expert insights on transforming Supliful product concepts into high-converting ads.

Are you ready for 2025?

What’s coming up in 2025

We have some exciting improvements lined up for next year that will make Supliful even more powerful for your business. Here’s what’s ahead.

📦 Faster fulfillment and smarter logistics

Optimized infrastructure. We’re fine-tuning our systems for faster processing, better stock predictions, and quicker product launches.

Amazon order flow. A new self-serve Fulfillment by Amazon flow will simplify placing and managing your Amazon orders.

Better shipping rates. We’re reviewing domestic and international shipping prices to help you save more.

🛒 Expanded product and pricing options

Product bundles. A new bundle creation tool to let you package multiple products together.

More trending products. Expect more trending products to help your brand stay ahead of the curve.

Product pricing review. We’ll be reassessing product prices to keep you competitive in the market.

Revamped catalog. A complete Product Catalog refresh with new mockups and lifestyle images to boost your marketing efforts.

Enhanced design tools. Expanded Product Design Tool features, including price calculation and lead time estimates to inform your business decisions.

🌐 Tech and integration advancements

Supliful API. A developer-friendly API for integrating Supliful into any modern app or service.

New digital services. Expansion into marketing, design, and ecommerce services, including paid advertising, to help you scale your brand.

🛠 Improved user experience and automation

Easy sample ordering. A better, more efficient way to order product samples directly through Supliful.

‍AI label verification. A new AI-powered tool to speed up the label verification process and ensure compliance.

New Business page in the app. A more intuitive page for the Supliful app, featuring notifications, analytics dashboards, and status updates. We plan to first release this to our customers on the Business subscription plan.

One thing’s for sure: we’ll continue to empower business owners like you. Thank you for being part of this journey—this is just the beginning!