Social Responsibility Policy
Supliful stands at the forefront of innovation in the consumer packaged goods (CPG) industry, but our commitment goes beyond just providing a platform for solopreneurs to launch and grow their brands. At our core, we are driven by a set of ethical principles, missions, and goals that shape the way we do business and interact with the world around us. Here’s a closer look at what makes Supliful not just a business, but a movement.
Ethical principles
- Integrity in Product Claims: At Supliful, we believe in honesty and transparency. This is why we take a firm stand against false product claims or any attempts to mislead buyers. We understand the impact these products have on consumers' lives and well-being, and we're committed to ensuring that our platform fosters trust and reliability.
- Science-backed Products: We go the extra mile by providing science-backed information and research articles on all product pages that feature health benefit claims. This ensures that our customers — and theirs — make informed decisions based on credible information.
- Compliance and Safety First: Partnering exclusively with FDA-registered and compliant manufacturers isn't just a policy; it's a reflection of our commitment to safety, quality, and regulatory adherence. This is how we guarantee that the products sold through our platform meet the highest standards.
- Supporting Family-owned Manufacturers: In a world where big corporations often overshadow smaller entities, we give preference to working with family-owned manufacturers struggling to bring their unique products to market. This choice reflects our belief in the power of community, entrepreneurship, and the American dream.
Mission
Our mission is deeply rooted in empowering solopreneurs to launch and operate their CPG businesses seamlessly. By connecting these innovative and agile entrepreneurs with high-quality manufacturers in the US, Asia, and Europe, we provide a counter-narrative to a market dominated by large corporations and big box stores. Supliful champions the underdogs — the small but mighty online brands poised to make a significant impact.
Goals
Our overarching goal is to be the most reliable partner and one-stop-shop for solopreneurs venturing into the CPG space. We aim to remove barriers to entry, making it easier for new brands to hit the ground running without the traditional hindrances of high upfront costs, inventory management, and logistical nightmares.
How we realize our vision
- Cutting off service to sellers who use false claims: This practice ensures that our platform remains a trusted marketplace for both sellers and consumers. This is not just some marketing-speak, we’ve closed our service to top-selling accounts for using false claims and ignoring warnings.
- Providing science-backed information: By ensuring all health benefit claims on our platform are supported by scientific research, we elevate the standard of products available to consumers.
- Working with the best: Our strict compliance with FDA standards and preference for family-owned manufacturers means we not only support ethical production but also contribute to the growth of businesses that share our values. Each product is carefully selected based on its proven quality and significant health benefits.
- Empowering the underdog: By focusing on solopreneurs and small businesses, we're helping to democratize the CPG industry, offering opportunities to those who might otherwise be edged out by larger players.
Supliful is more than just a business; it’s a community of like-minded individuals and businesses working together towards a shared vision. By supporting solopreneurs and ensuring our platform upholds the highest ethical standards, we're not just participating in the market — we're trying to change it for the better. Our commitment to these principles, missions, and goals is what makes Supliful a trusted partner for anyone looking to make a positive impact through their CPG brand.