Branding & marketing

The global powdered drink mix market continues to expand with health-conscious, on-the-go buyers driving demand.

In today's booming coffee market, creating your coffee capsule brand presents an exciting opportunity. The global coffee pods and capsules market is projected to reach $29.2 billion by 2025, showing significant growth.

Corporate gifting has evolved far beyond the standard fruit basket or branded pen. A study by the Incentive Research Foundation found that 79% of recipients said they were more likely to do business with a company after receiving a thoughtful gift.

Standing out requires more than an attractive display—custom gifts are key for connecting with potential clients. 79% of attendees recall the branding on promotional products they received.

The men's grooming market is growing rapidly, projected to reach $166 billion by 2022. As more men invest in skincare, haircare, and personal care products, the opportunity for entrepreneurs continues to expand.

The pet supplements market is growing rapidly, with the global pet care industry expected to hit $32 billion by 2028.

Email marketing remains one of the most effective channels for pet product businesses, offering an ROI of $42 for every $1 spent.

Content marketing for pet products connects with animal lovers and drives sales by providing valuable resources that pet owners seek. With 70% of US households owning pets and spending over $136 billion annually, there’s great potential to build loyal customers.

In the competitive pet industry, effective paid advertising can make or break a business. With pet owners spending over $136 billion annually in the US and 60% discovering products online, digital ad strategies are essential.

The pet product industry is booming, with spending expected to hit $350 billion by 2027. As more owners splurge on their pets, competition in this space keeps rising. Brands must work smarter to capture attention, especially online.

With 70% of consumers willing to pay more for premium pet products, brands have major growth opportunities. Success starts by deeply understanding pet owners' values.

In the competitive pet care market, influencer collaborations are a powerful way to build brand awareness and drive sales. The pet industry is booming, with global spending on pets set to exceed $500 billion by 2030.

Instagram is a goldmine for pet brands, with 60% of users discovering new products on the platform. Pet content is highly engaging, often outperforming human influencers in likes and shares.

Easter is a great opportunity for pet brands to boost sales and connect with customers. With 70% of U.S. households owning pets, more families now include them in holiday fun. Knowing how to promote pet care products on easter can give your brand a festive edge.

The pet care industry is thriving, expected to reach $30.4 billion by 2025. Demand for quality products is soaring with more people treating pets like family.

The global handmade soap industry is projected to hit $4.2 billion by 2031, with consumers choosing eco-friendly alternatives. Making your soap business stand out involves more than just a great product.

Did you know the global soap market is expected to surpass $55 billion by 2027? With that kind of growth, standing out isn’t just important—it’s essential. If you’re wondering how to promote soap & cleansing products online in a way that actually converts, you’re in the right place.

Promoting protein powder on social media goes beyond product photos and discounts. 74% of consumers base purchasing decisions on social content, making engagement key.

Wellness content is booming on social media, with the global wellness industry now worth over $4.5 trillion.

In the competitive health and wellness industry, traditional advertising is no longer enough to win customer trust. Studies show that 70% of consumers prefer learning about a company through articles instead of ads.

In the competitive health products marketplace, SEO strategies for health product marketing are crucial for visibility, credibility, and sales growth.

Marketing health products with paid ads requires a smart mix of targeting, persuasive messaging, and regulatory awareness.

The holiday season offers a prime opportunity for coffee brands and retailers to boost sales and connect with customers. Over 60% of Americans drink coffee daily, making it a top product for holiday coffee promotions.

Finding what are the best coffee brand hashtags for TikTok can mean the difference between getting scrolled past or sparking real engagement. With over 28 billion views on #coffee alone, TikTok is a hotspot for brewers, sippers, and coffee creators.

Instagram has become a powerhouse for coffee brands, with over 1.4 billion active users and a visually driven platform.

The coffee industry is fiercely competitive, with a global market valued at over $400 billion. As brands fight for attention, standing out is key to success.

Learning how to create your coffee blend to sell combines a passion for quality coffee with a unique entrepreneurial opportunity.

Did you know that shampoo consumers typically evaluate a new product within just 8-10 seconds of first use, making sensory marketing elements as crucial as long-term benefits?

Hair serums are the fastest-growing segment in hair care, seeing 36% annual growth and profit margins of 65–80%—well above industry averages.

Are you aware that the global face mask market is projected to reach $31.83 billion by 2026, yet 72% of small beauty businesses fail to capture their share due to ineffective digital marketing strategies?

Did you know that the average consumer tries 6-8 different shampoo brands before finding one they consistently repurchase, creating a $211.1 billion global haircare market opportunity?

Beauty brands investing in strategic social media marketing see a remarkable 81% higher customer retention rate than those relying primarily on traditional advertising, according to recent industry research.

A striking 76% of skincare brands fail within their first two years - not because of product quality issues, but primarily due to ineffective audience targeting.

An industry study found that 74% of hair care consumers can only recall 2–3 brands, even after being exposed to dozens. Brands with clear differentiation earn 27% higher prices than those with generic positioning.

Instagram has become the top platform for skincare brands, with over 1 billion active users, and 80% of them are discovering new products on the app. Its visual-first approach and highly engaged beauty community make it perfect for skincare marketing.

Did you know that specialty honey sales have grown by 37% over the past three years, with premium varieties commanding up to 4x higher prices than standard options, yet 78% of bee product businesses struggle with effective digital marketing?

Did you know that oral strip supplements have one of the highest consumer repurchase rates in the supplement industry at 78% compared to 53% for capsules, yet they represent less than 2% of total supplement market share - creating a significant opportunity for innovative brands?

The beauty industry is thriving, with global cosmetic sales projected to reach $716 billion during 2025, fueled by increasing demand for innovative and sustainable products.

Black Friday is a prime opportunity for beauty brands to maximize sales, with the beauty industry seeing a 30% increase in revenue during this period.

Social media has reshaped the beauty industry, with platforms like Instagram, TikTok, and Pinterest driving a significant portion of sales. Around 70% of beauty consumers discover new products through social media, making it essential for brand growth.