Branding & marketing

In the competitive world of e-commerce, capturing visitors' attention is only half the battle. The real challenge lies in keeping those visitors engaged on your online store long enough to make a purchase.

Customer loyalty isn’t just a feel-good metric; it’s one of the most profitable investments an e-commerce brand can make. Studies show that repeat customers spend 67% more than new ones, and retaining just 5% more customers can boost profits by up to 95%.

The pet industry hit $136.8 billion in U.S. spending in 2022 and continues its rapid growth. Today’s pet parents expect premium, personalized care.

The global coffee market is projected to reach over $144 billion by 2025, driven by specialty brews and ethical sourcing. With 73% of consumers more likely to stay loyal to brands that tell meaningful stories, coffee companies must go beyond quality beans.

In the highly competitive cosmetics industry, acquiring new customers costs up to 7x more than retaining them.

Studies show that 87% of consumers rate product content as extremely important when deciding to buy, yet many beauty brands still overlook optimization.

The global subscription eCommerce market is projected to reach $904.2 billion by 2026, an opportunity beauty brands can't ignore.

In skincare, getting customers is just the start; keeping them is key. Customer acquisition costs have risen by over 60% in the past five years.

For beauty brands, the first sale is just the beginning. Encouraging repeat purchases of beauty products fuels steady cash flow and reduces marketing costs.

Retargeting ads are one of the most powerful tools in a Shopify store owner's marketing arsenal. With cart abandonment rates at 69.99%, recapturing lost traffic is crucial. These ads track visitors who leave without buying and show your products again as they browse online.

In the fast-paced world of social commerce, TikTok has evolved into a major e-commerce platform. Over 61% of users have made a purchase either directly on TikTok or after seeing a product featured, according to a 2023 TikTok Marketing Science study.

With TikTok users consuming over 1 billion videos daily and spending an average of 95 minutes a day on the app, standing out requires more than just having a product; it demands compelling video content.

The TikTok Shop phenomenon has transformed how brands connect with consumers, opening doors for sellers of all sizes. With over 1 billion active users and a 5–7% average engagement rate, the platform offers unmatched audience interaction.

Flash sales on TikTok Shop can boost conversions by up to 35%, especially when combined with TikTok’s viral algorithm and massive user base.

TikTok Shop now drives billions in e-commerce sales annually, with over 1.5 billion users offering brands unmatched reach and engagement potential.

TikTok Shop has become a game-changer in social commerce, with the platform driving over $14 billion in global sales in 2023 alone. Unlike traditional marketplaces, TikTok blends entertainment with e-commerce, allowing creators and businesses to turn casual viewers into loyal buyers through engaging, shoppable content.

The pet industry has exploded into a $261 billion global market, with U.S. consumers alone spending over $136 billion in 2023.

Successfully promoting shampoo on social media requires understanding both the beauty industry's unique dynamics and each platform's specific audience behaviors.

The global hair care industry brings in over $87 billion each year, yet many brands fall short when it comes to customer retention.

The skincare industry has surged into a $180+ billion global market, with 81% of shoppers conducting online research before buying beauty products.

Skincare content dominates social media, with #skincare generating over 165 billion views on TikTok and millions of Instagram posts.

Influencer marketing has become the backbone of successful skincare brands, with beauty creators driving over $3.6 billion in annual product sales. 84% of Gen Z consumers trust influencers more than traditional ads, especially for personal care.

Black Friday accounts for over 20% of annual beauty sales, making it the biggest revenue event for skincare brands. With personal care consistently topping consumer wish lists, this period is key for both conversions and brand growth.

With 4.8 billion social media users and beauty content racking up millions of views, skincare brands must tap into this growing opportunity.

Valentine's Day represents one of the most lucrative opportunities for beauty brands and retailers. The holiday generates over $25 billion in spending annually, with beauty products consistently ranking among the top gift categories.

Building a successful beauty brand requires more than just great products, it demands smart email marketing strategies that convert subscribers into loyal customers. With 4 billion daily email users and an average ROI of $42 for every dollar spent, email remains a top-performing channel for beauty brands.

Video marketing has become essential for beauty brand promotion, transforming how brands engage audiences and highlight product performance. Static visuals fall short in delivering that experience. The beauty industry now sees over 169 billion video views each year, with video content earning 1200% more shares than text and images combined.

The global beauty market is projected to exceed $580 billion by 2027, and over 80% of consumers now research products online before purchasing. In such a saturated space, brands must go beyond visuals to connect.

Global beauty ad spend is projected to exceed $42 billion by the end of 2025, driven by brands competing for consumer attention across digital platforms. With social media and search ads influencing over 65% of online beauty purchases, paid advertising is no longer optional, it's a strategic must.

The global beauty industry is set to surpass $720 billion by 2028, with over 70% of consumers researching online before buying. As digital competition intensifies, SEO becomes essential, not optional, for visibility and growth.

The beauty industry has seen a major shift, with influencers now key to driving product sales. These creators shape how consumers discover and buy beauty items. Their authentic voices help brands, from giants to indie labels, build trust fast.

In a market drawn to natural alternatives, herbal products are booming. The global herbal supplements market is set to surpass $10 billion by 2025. Marketing these products requires unique strategies that go beyond conventional tactics. Authenticity, education, and trust are key to reaching conscious consumers.

In the competitive wellness industry, collaborating with influencers is a powerful way to boost brand awareness and drive sales. A 2024 Statista report shows 61% of consumers trust influencer recommendations, especially in health and wellness.

Promoting wellness products on social media takes a strategic mix of education and authenticity. The global wellness market hit $5.6 trillion two whole years ago, fueled by rising demand for preventive health and holistic living.

Video marketing has become essential for healthcare brands aiming to connect meaningfully with audiences. A 2024 Wyzowl report shows 91% of businesses use video, and 89% of consumers say it influenced a purchase.

The global energy drink market is projected to surpass $98 billion by 2032, driven by demand from athletes, students, and busy professionals.

The global powdered drink mix market continues to expand with health-conscious, on-the-go buyers driving demand.

In today's booming coffee market, creating your coffee capsule brand presents an exciting opportunity. The global coffee pods and capsules market is projected to reach $29.2 billion by 2025, showing significant growth.

Corporate gifting has evolved far beyond the standard fruit basket or branded pen. A study by the Incentive Research Foundation found that 79% of recipients said they were more likely to do business with a company after receiving a thoughtful gift.

Standing out requires more than an attractive display—custom gifts are key for connecting with potential clients. 79% of attendees recall the branding on promotional products they received.