Branding & marketing

Master the art of standing out and selling out (in a good way)
This is some text inside of a div block.
Jul 6, 2025

How to Use Retargeting Ads to Increase Online Sales? Effective Campaigns

The vast majority of first-time visitors to your online store will leave without making a purchase. Studies show that the average ecommerce conversion rate ranges from just 2% to 3%, meaning up to 98% of your website traffic may disappear without buying anything.
Branding & marketing
Jul 4, 2025

How to Keep Online Store Visitors Engaged Longer? Top Strategies

In the competitive world of e-commerce, capturing visitors' attention is only half the battle. The real challenge lies in keeping those visitors engaged on your online store long enough to make a purchase.
Branding & marketing
Jul 4, 2025

How to Increase Customer Loyalty with Smart Follow-Ups? Multi-Channel Strategy

Customer loyalty isn’t just a feel-good metric; it’s one of the most profitable investments an e-commerce brand can make. Studies show that repeat customers spend 67% more than new ones, and retaining just 5% more customers can boost profits by up to 95%.
Branding & marketing
Jul 3, 2025

How Do Pet Brands Reduce Churn With Personalized Subscriptions? Key Strategies

The pet industry hit $136.8 billion in U.S. spending in 2022 and continues its rapid growth. Today’s pet parents expect premium, personalized care.
Branding & marketing
Jul 3, 2025

How Does Storytelling Impact Loyalty in the Coffee Industry? Different Impacts

The global coffee market is projected to reach over $144 billion by 2025, driven by specialty brews and ethical sourcing. With 73% of consumers more likely to stay loyal to brands that tell meaningful stories, coffee companies must go beyond quality beans.
Branding & marketing
Jul 3, 2025

How Can Loyalty Programs Drive Repeat Purchases in Cosmetics? Effective Ways

In the highly competitive cosmetics industry, acquiring new customers costs up to 7x more than retaining them.
Branding & marketing
Jul 3, 2025

How to Optimize Beauty Product Pages for More Sales? High-Converting Elements

Studies show that 87% of consumers rate product content as extremely important when deciding to buy, yet many beauty brands still overlook optimization.
Branding & marketing
Jul 3, 2025

How to Grow Customer Value with Beauty Product Subscriptions? Ways to Explore

The global subscription eCommerce market is projected to reach $904.2 billion by 2026, an opportunity beauty brands can't ignore.
Branding & marketing
Jul 3, 2025

What Are the Best Retention Strategies for Skincare Brands? 7 Top Strategies

In skincare, getting customers is just the start; keeping them is key. Customer acquisition costs have risen by over 60% in the past five years.
Branding & marketing
Jul 3, 2025

How to Encourage Repeat Purchases in Beauty Products? Product Strategies

For beauty brands, the first sale is just the beginning. Encouraging repeat purchases of beauty products fuels steady cash flow and reduces marketing costs.
Branding & marketing
Jul 3, 2025

How to Run Retargeting Ads for Your Shopify Store? Effective Campaign

Retargeting ads are one of the most powerful tools in a Shopify store owner's marketing arsenal. With cart abandonment rates at 69.99%, recapturing lost traffic is crucial. These ads track visitors who leave without buying and show your products again as they browse online.
Branding & marketing
Jul 3, 2025

How to Use TikTok Analytics to Improve Your Shop's Performance? Complete Process

In the fast-paced world of social commerce, TikTok has evolved into a major e-commerce platform. Over 61% of users have made a purchase either directly on TikTok or after seeing a product featured, according to a 2023 TikTok Marketing Science study.
Branding & marketing
Jul 3, 2025

How to Make an Engaging Video for Your TikTok Shop

With TikTok users consuming over 1 billion videos daily and spending an average of 95 minutes a day on the app, standing out requires more than just having a product; it demands compelling video content.
Branding & marketing
Jul 3, 2025

How to Promote Your TikTok Shop Products? Promotion Strategies

The TikTok Shop phenomenon has transformed how brands connect with consumers, opening doors for sellers of all sizes. With over 1 billion active users and a 5–7% average engagement rate, the platform offers unmatched audience interaction.
Branding & marketing
Jul 3, 2025

How to Run a Flash Sale on TikTok Shop? Flash Setup Guide

Flash sales on TikTok Shop can boost conversions by up to 35%, especially when combined with TikTok’s viral algorithm and massive user base.
Branding & marketing
Jul 3, 2025

How to Get Traffic to Your TikTok Shop? Content Strategy

TikTok Shop now drives billions in e-commerce sales annually, with over 1.5 billion users offering brands unmatched reach and engagement potential.
Branding & marketing
Jul 3, 2025

How to Get People to Buy from Your TikTok Shop? Strategies for Driving Sales

TikTok Shop has become a game-changer in social commerce, with the platform driving over $14 billion in global sales in 2023 alone. Unlike traditional marketplaces, TikTok blends entertainment with e-commerce, allowing creators and businesses to turn casual viewers into loyal buyers through engaging, shoppable content.
Branding & marketing
Jul 3, 2025

How to Create a Good Logo for Your Pet Products Brand? A Complete Step Guide

The pet industry has exploded into a $261 billion global market, with U.S. consumers alone spending over $136 billion in 2023.
Branding & marketing
Jul 3, 2025

How to Promote Shampoo on Social Media? Effective Strategies

Successfully promoting shampoo on social media requires understanding both the beauty industry's unique dynamics and each platform's specific audience behaviors.
Branding & marketing
Jul 2, 2025

What Email Marketing Strategies Work Best for Hair Care? Best Approaches

The global hair care industry brings in over $87 billion each year, yet many brands fall short when it comes to customer retention.
Branding & marketing
Jul 2, 2025

How to Use SEO for Skin Care Marketing Effectively? SEO Strategy

The skincare industry has surged into a $180+ billion global market, with 81% of shoppers conducting online research before buying beauty products.
Branding & marketing
Jul 2, 2025

What Are the Best Skincare Hashtags for Instagram and TikTok?

Skincare content dominates social media, with #skincare generating over 165 billion views on TikTok and millions of Instagram posts.
Branding & marketing
Jul 2, 2025

How to Collaborate with Influencers to Sell Skincare? Influencer Partnerships

Influencer marketing has become the backbone of successful skincare brands, with beauty creators driving over $3.6 billion in annual product sales. 84% of Gen Z consumers trust influencers more than traditional ads, especially for personal care.
Branding & marketing
Jul 2, 2025

How to Promote Skincare During Black Friday: Promotion Guide

Black Friday accounts for over 20% of annual beauty sales, making it the biggest revenue event for skincare brands. With personal care consistently topping consumer wish lists, this period is key for both conversions and brand growth.
Branding & marketing
Jul 2, 2025

How to Promote Skincare on Social Media: Easy Steps to Follow

With 4.8 billion social media users and beauty content racking up millions of views, skincare brands must tap into this growing opportunity.
Branding & marketing
Jul 2, 2025

How to Promote Beauty Products on Valentine's Day: Marketing Campaigns

Valentine's Day represents one of the most lucrative opportunities for beauty brands and retailers. The holiday generates over $25 billion in spending annually, with beauty products consistently ranking among the top gift categories.
Branding & marketing
Jul 2, 2025

What Email Marketing Strategies Work Best for a Beauty Brand: Top Strategies

Building a successful beauty brand requires more than just great products, it demands smart email marketing strategies that convert subscribers into loyal customers. With 4 billion daily email users and an average ROI of $42 for every dollar spent, email remains a top-performing channel for beauty brands.
Branding & marketing
Jul 2, 2025

How to Use Video Marketing for Your Beauty Brand Promotion: Effective Promotion

Video marketing has become essential for beauty brand promotion, transforming how brands engage audiences and highlight product performance. Static visuals fall short in delivering that experience. The beauty industry now sees over 169 billion video views each year, with video content earning 1200% more shares than text and images combined.
Branding & marketing
Jul 2, 2025

How to Use Content Marketing for Beauty Products Promotion: Content Strategies

The global beauty market is projected to exceed $580 billion by 2027, and over 80% of consumers now research products online before purchasing. In such a saturated space, brands must go beyond visuals to connect.
Branding & marketing
Jul 2, 2025

How to Use Paid Ads for Beauty Products Marketing Effectively: Ad Creativity

Global beauty ad spend is projected to exceed $42 billion by the end of 2025, driven by brands competing for consumer attention across digital platforms. With social media and search ads influencing over 65% of online beauty purchases, paid advertising is no longer optional, it's a strategic must.
Branding & marketing
Jul 2, 2025

How to Use SEO for Beauty Products Marketing Effectively: SEO Strategies

The global beauty industry is set to surpass $720 billion by 2028, with over 70% of consumers researching online before buying. As digital competition intensifies, SEO becomes essential, not optional, for visibility and growth.
Branding & marketing
Jul 2, 2025

How Do Influencers Drive the Sales of Beauty Products: Influencer Tactics

The beauty industry has seen a major shift, with influencers now key to driving product sales. These creators shape how consumers discover and buy beauty items. Their authentic voices help brands, from giants to indie labels, build trust fast.
Branding & marketing
Jul 2, 2025

What Are the Best Marketing Strategies for Herbal Products? Content Marketing

In a market drawn to natural alternatives, herbal products are booming. The global herbal supplements market is set to surpass $10 billion by 2025. Marketing these products requires unique strategies that go beyond conventional tactics. Authenticity, education, and trust are key to reaching conscious consumers.
Branding & marketing
Jul 2, 2025

How to Collaborate with Influencers to Sell Wellness Products? Top Strategies

In the competitive wellness industry, collaborating with influencers is a powerful way to boost brand awareness and drive sales. A 2024 Statista report shows 61% of consumers trust influencer recommendations, especially in health and wellness.
Branding & marketing
Jul 2, 2025

How to Promote Wellness Products on Social Media: Content Strategies

Promoting wellness products on social media takes a strategic mix of education and authenticity. The global wellness market hit $5.6 trillion two whole years ago, fueled by rising demand for preventive health and holistic living.
Branding & marketing
Jul 2, 2025

How to Use Video Marketing for Healthcare Products Promotion: Complete Step-by-Step Process

Video marketing has become essential for healthcare brands aiming to connect meaningfully with audiences. A 2024 Wyzowl report shows 91% of businesses use video, and 89% of consumers say it influenced a purchase.
Branding & marketing
May 27, 2025

How to Identify Your Target Market for Energy Drinks: Key Considerations

The global energy drink market is projected to surpass $98 billion by 2032, driven by demand from athletes, students, and busy professionals.
Branding & marketing
May 27, 2025

How to Promote Powdered Energy Drinks Online: Key Marketing Strategies

The global powdered drink mix market continues to expand with health-conscious, on-the-go buyers driving demand.
Branding & marketing
May 25, 2025

How to Create Your Own Coffee Capsules Brand: Branding Fundamentals

In today's booming coffee market, creating your coffee capsule brand presents an exciting opportunity. The global coffee pods and capsules market is projected to reach $29.2 billion by 2025, showing significant growth.
Branding & marketing
May 25, 2025

What are the Best Corporate Gift Ideas for 2025: Top Impressive Items

Corporate gifting has evolved far beyond the standard fruit basket or branded pen. A study by the Incentive Research Foundation found that 79% of recipients said they were more likely to do business with a company after receiving a thoughtful gift.
Branding & marketing
May 25, 2025

What Are the Best Custom Gifts for Trade Show Success: Driven Results

Standing out requires more than an attractive display—custom gifts are key for connecting with potential clients. 79% of attendees recall the branding on promotional products they received.

Get the scoop without the search

Fresh tips, insights, and updates—everything you need to grow your brand, delivered right to your inbox.