Branding & marketing

Hair serums are the fastest-growing segment in hair care, seeing 36% annual growth and profit margins of 65–80%—well above industry averages.

Are you aware that the global face mask market is projected to reach $31.83 billion by 2026, yet 72% of small beauty businesses fail to capture their share due to ineffective digital marketing strategies?

Did you know that the average consumer tries 6-8 different shampoo brands before finding one they consistently repurchase, creating a $211.1 billion global haircare market opportunity?

Beauty brands investing in strategic social media marketing see a remarkable 81% higher customer retention rate than those relying primarily on traditional advertising, according to recent industry research.

A striking 76% of skincare brands fail within their first two years - not because of product quality issues, but primarily due to ineffective audience targeting.

An industry study found that 74% of hair care consumers can only recall 2–3 brands, even after being exposed to dozens. Brands with clear differentiation earn 27% higher prices than those with generic positioning.

Instagram has become the top platform for skincare brands, with over 1 billion active users, and 80% of them are discovering new products on the app. Its visual-first approach and highly engaged beauty community make it perfect for skincare marketing.

Did you know that specialty honey sales have grown by 37% over the past three years, with premium varieties commanding up to 4x higher prices than standard options, yet 78% of bee product businesses struggle with effective digital marketing?

Did you know that oral strip supplements have one of the highest consumer repurchase rates in the supplement industry at 78% compared to 53% for capsules, yet they represent less than 2% of total supplement market share - creating a significant opportunity for innovative brands?

The beauty industry is thriving, with global cosmetic sales projected to reach $716 billion during 2025, fueled by increasing demand for innovative and sustainable products.

Black Friday is a prime opportunity for beauty brands to maximize sales, with the beauty industry seeing a 30% increase in revenue during this period.

Social media has reshaped the beauty industry, with platforms like Instagram, TikTok, and Pinterest driving a significant portion of sales. Around 70% of beauty consumers discover new products through social media, making it essential for brand growth.

As the demand for cognitive enhancement rises, the nootropics market is gaining momentum and is expected to reach $11.6 billion by 2029.

The mental health market is expected to hit $537 billion by 2030, fueled by growing awareness and demand for wellness solutions.

The essential oils market continues its impressive growth trajectory as consumers worldwide embrace natural alternatives for health, wellness, and home care.

The global essential oils market is experiencing double-digit growth across all major geographical regions, fuelled by rising demand for natural alternatives in wellness, beauty, and home care.

The herbal products market is booming, driven by a growing consumer preference for natural alternatives to synthetic solutions.

The explosive rise of TikTok - with over 1.5 billion downloads and 1 billion+ monthly active users - has opened up powerful opportunities for health and wellness brands.

The health and wellness industry is booming, projected to reach $7 trillion by 2025. With over 2.9 billion monthly active users, Facebook offers unmatched access to potential customers for health products.

A 2023 study showed that 56% of consumers are concerned about the environmental impact of their purchases, highlighting the disconnect between traditional sales tactics and wellness principles.

The holistic wellness market is booming, projected to reach $4.4 trillion by 2026 as consumers prioritize self-care, natural solutions, and mind-body-spirit health.

Email marketing is a powerful tool for wellness entrepreneurs, offering an impressive $42 return for every $1 spent. It allows businesses to build trust, engage directly with their audience, and turn prospects into loyal customers.

Coffee-related searches have increased by 34% in the past year, with more than 70% of coffee consumers researching products online before making a purchase decision.

Did you know that coffee businesses that implement strategic content marketing see up to 40% higher customer retention rates than those relying solely on traditional advertising methods.

Did you know that emails personalized by customer preferences generate up to 58% more revenue?

The specialty coffee market is experiencing unprecedented growth, with consumers becoming increasingly passionate about their daily brew.

TikTok shopping features drove over $1.7 billion in e-commerce sales in 2024, with conversion rates on TikTok Shop Now buttons averaging 5.6% - nearly triple that of traditional social media platforms.

The beauty industry on Amazon has exploded in recent years, with consumers increasingly turning to the platform for their skincare, makeup, and hair care needs.

If you’re running a supplement brand and not using email marketing, you’re leaving money on the table.

A must-read for anyone selling supplements. Crack the code to supplement marketing success now!

You're not just selling products, you're selling your brand. How strong is your supplements branding game?

How can creative ads help overcome your ecommerce challenges? Read more to find out!

Create a distinctive beauty brand logo with our 8-step guide. Learn how to capture attention and thrive in the competitive cosmetics industry.

Right now's the right time for you to hop on the TikTok Shop train. Offer your customers the best shopping experience and harness the window of opportunity to make it big.

Discover effective strategies for promoting products on TikTok Shop. Learn how to boost your brand's visibility, engage with audiences, and drive sales with our comprehensive step-by-step guide.

Unlock the secrets to making money with the TikTok Shop Affiliate Network! Get tips, see success stories, and find out how Supliful can help you create and promote your brand.

Kickstart your dropshipping journey with our guide to the best branded stores. Learn everything to successfully run your own dropshipping business today!

Discover how to monetize your Facebook page in 2024 with our comprehensive guide on Facebook monetization requirements. Learn the key steps to unlock potential earnings and drive more income through your social media presence.

You can actually monetize your content on TikTok! In this article, we'll discuss the different ways you can turn your TikTok posts into an additional source of revenue.

Discover the follower count needed to become a public figure on Facebook and the key elements for this status.