Private-line sleep & relaxation products

Sell your own sleep supplements 

Help your customers relax better & stress less - launch and sell your own sleep supplements.
  • Offer custom, high-quality sleep & stress-relief products
  • Skip the warehousing - Supliful takes care of fulfillment.
  • Ideal for wellness brands, mindfulness coaches & self-care influencers
26%
Reorder rate

Why sell sleep & relaxation supplements?

Sleep & stress relief supplements are in high demand as consumers seek natural ways to improve sleep quality and manage anxiety.

  • 1 in 3 adults struggle with sleep
    Consumers are searching for natural alternatives to sleeping pills, such as melatonin blends, magnesium, and herbal relaxants.
  • Stress & anxiety support is a high-growth category
    Adaptogens, l-theanine, and chamomile are widely used to help manage daily stress and promote relaxation.
  • No-risk product expansion
    With on-demand fulfillment, you can test and create your own sleep supplements without holding inventory or making large upfront investments.
1 million +
items shipped globally
$40 million +
revenue generated through Supliful
Millions saved
no upfront investment or inventory risk

Full-circle wellness: how these products bring everything together

Increase customer retention and turn one-time buyers into long-term subscribers.

Sleep tech & optimization brands

  • Mattress & bedding companies – turn one-time mattress sales into recurring revenue by offering monthly sleep-enhancing supplements.
  • Wearable sleep tracker brands – customers tracking rem cycles and deep sleep are the perfect audience for melatonin blends & relaxation formulas.
  • Smart sleep device brands – brands selling white noise machines, smart pillows, and sleep-enhancing gadgets can offer sleep supplements to complete the routine.

Self-care & beauty brands

  • Beauty & skincare brands can offer sleep supplements as part of a complete nighttime routine.
  • Pair with skincare & aromatherapy – lavender balms, adaptogenic cocoa, and herbal teas align perfectly with self-care rituals.

Wellness & biohacking brands

  • Health-conscious customers looking for better recovery will benefit from relaxation blends & sleep aids.
  • Perfect for holistic practitioners & wellness coaches – a great fit for those already offering functional medicine, sleep optimization, or stress management programs.
There’s never been a better time to launch a supplement brand.

How to start selling your own relaxation products

Get started

Pick your products

Browse our selection of popular sleep and relaxation supplements, including melatonin, magnesium, and herbal blends. Add your logo and branding for a polished appearance.

Sell anywhere

Integrate these sleep supplements into your existing store, online platform, or offer them as add-ons to wellness courses, skincare bundles, or self-care packages.

Hassle-free operations

No need to stock inventory - we handle production and shipping directly to your customers. All products are made in the USA and meet compliance standards.

What our sellers say

The app that turns sellers into industry leaders.

Neurobyte

June 26, 2025

Working with Supliful is truly amazing. They were great through the entire process of setting up both my shopify stores, getting my brands up and running. Even more so they were on point with the answers to my questions. Couldn't recommend them enough.

Worlds Best Supplements

June 9, 2025

Supliful service feels more like they are a strategic business partnership. Their software and fulfillment services work almost flawlessly. I have used their products myself firsthand too, and I find them to be as high of a quality as the claim.

Beyond The Barr

May 30, 2025

This is such a fantastic app. We've been able to refine our offerings and really take our company to a new frontier. The supplements are well-developed and we love the ease of use in designing the labels. Supliful has truly made it easy to do business. Thank you.

Yuuth

April 23, 2025

Have done over $250,000 in rev using these guys! Service is good, reliable, great support. Supplements are really one of the best business models to start these days, and Supliful makes it really easy for you to get your foot in the door with whatever your brand vision might be.

Lionsip

September 7, 2024

Very professional, great products and good service. I actually use the products myself. My favorite part is how well they print their labels. The possibilities with Supliful are truly endless, you just have to know how to capitalize on it and I’m happy that I’m doing it with Supliful.

Bear Ridge Co.

August 21, 2024

So far I've enjoyed Supliful! I haven't had any issues integrating my products into my store and the pictures are high quality for each product. I'm looking forward to working with them and hope we make many sales together!

Strength Buds

August 18, 2024

I found the Supliful platform easy to use, user-friendly and convenient, especially with its integration with Canva and Shopify. I appreciate the good selection of products available.

My Store

July 11, 2024

So far Supliful has been responsive and great to work with. Which is essential to launching this business. They have allowed me to focus on what matters most and that's building a brand people love.

Michael

June 14, 2024

I have nothing but positive things to say about Supliful. The products offered are fantastic and if you're having an issue they have very friendly people that will work with you to get the issue resolved. Unlike some other companies I've worked with.

Brice Pelzel

May 21, 2024

We have been working with Supliful for a little over 6 months. So far they have been extremely helpful making sure all of our products meet FDA requirements, look good and ship out in a timely fashion.

DietDrop

April 16, 2024

Best way to start a brand, they take care of everything and no upfront payments, best opportunity in 2024 to start a brand, CUSTOMER service awesome!! Anyone wanting to start a brand, start a supplement brand with Supliful.

remediesnroots

April 9, 2024

Supliful is the best, the easiest and has amazing products to brand with your own label. The label creation was awesome connecting directly to my canva. Great feature...Love it! I can't wait to launch my collection of amazing products.

Matthew Westendorf

February 26, 2024

I love working with Supliful. The customer service is amazing, they are very helpful and make sure you get the answers you need. I believe the service that Supliful provides is a great thing for new business owners trying to get a startup off the ground.

VitaliBlend

January 30, 2024

This has been a really great experience. Had been looking for a system where I could sell white labeled products and came across Supliful. Onboarding and getting things up and running was really hassle free, products are great.

Frequently Asked Questions

Can I sell sleep supplements as an add-on to other products?

Yes! Many brands bundle sleep products with skincare, stress relief programs, or wellness kits. By offering sleep supplements as an add-on, you can increase average order value, enhance customer experience, and create a more holistic brand.

Do I need a business license to sell my own sleep supplement brand online?

Requirements vary by location, but most regions require a basic business license to sell supplements. We ensure your products meet labeling and compliance standards, but check local regulations for permits or tax obligations.

How does Supliful handle shipping and fulfillment?

Supliful manages packaging and shipping - you just market your brand. We offer dropshipping, so orders are fulfilled automatically without inventory hassles.

How do I start selling my own sleep supplement brand with Supliful?

To start selling your own sleep supplement brand with Supliful, just choose a ready-made formula and add your custom label. Once your product is branded, you can start selling through your website, social media, or marketplaces like Shopify or Etsy.

Where can I sell longevity and anti-aging products online?

List your products on Amazon, Etsy, or TikTok Shop, or launch your own store with Shopify. Our platform integrates with these channels for hassle-free selling.

Want to learn more?

Explore our Help Center for detailed answers, expert advice, and step-by-step guides.

Join the wellness revolution today!

Supliful allows you to make your own sleep supplements and relaxation products and launch a brand with no inventory risk. With the growing demand for sleep and wellness solutions, now is the perfect time to capitalize on this trend.