Supplement Trends To Watch: Top Health Products For 2025

As people become more conscious of health and wellness, supplement demand rises. Since supplements are becoming so popular, there's more variety than ever. Supplements can have all kinds of health benefits, making it overwhelming for new business owners to decide which ones to sell.

If you're having a hard time choosing dietary supplements for your online store, think about supplement trends. Trending supplements are always changing, and staying ahead of what's popular can set your supplement store apart from the others.

Why are supplement trends important?

Knowing supplement trends is the key to succeeding in the supplement industry. Supplements as a whole are profitable because the demand is always rising. In 2023, 74% of US adults said they were taking supplements.

There are lots of supplement brands out there, but there's always room for more because there are so many supplement varieties. Paying attention to supplement trends can help your brand stand out from the crowd.

While all supplements are in demand to some extent, the ones that are trending the most are crucial.

Top selling dietary supplements show what's currently popular along with what might be popular in the future. So, leaning into these trends can help you sell more products.

Dietary supplement trends change so often because the health benefits and ingredients that are most important to people aren't always the same. When new supplements come out, people may be more interested in them than other options.

If you're an existing supplement store, you don't need to change all your products every time trends change. Yet, paying attention to trends can help you understand what works and what doesn't. If you're aware of which products sell the best, you can better understand how to make your entire product catalog sell better too.

What are some emerging supplement trends?

As you prepare for upcoming supplement trends for the next year, you may want to adjust your product list to fit those trends. Below are a few products that are rising in popularity. Some of them are very specific, meaning they won't have as much competition as general supplements.

So, if you're looking for more items to add to your business, consider one or more of the following options.

Remember, these are just some of the many product options out there. If none of these seem right for your business, it's okay to sell different supplements.

1. Ashwagandha

Ashwagandha is an herb native to Africa and Asia. It was used in India's traditional healthcare system, Ayurveda, but it has recently become a popular consumable product worldwide.

This supplement claims to support a person's overall health by calming stress levels, normalizing energy levels, and promoting normal hormonal balances.

Ashwagandha is an adaptogen, which are herbs that can help control stress. While this adaptogen is the most popular, ginseng and rhodiola are other similar choices.

2. Other botanicals

Botanicals, plants used for medicinal benefits, are becoming popular as natural health boosts. Adaptogens like ashwagandha are just some of many trending botanicals. Some other popular botanicals include Cordyceps (used in mushroom coffee), ginkgo, and ginger.

Each botanical has its own unique benefits, so consider what each one is used for to determine which is best for you. If you're looking for a gut health supplement, licorice root could be an option. For an immune system boost, consider Reishi mushrooms.

Those are just a few examples, but there are tons of other botanicals to consider. So, research the ones you're interested in before selling them.

If you include botanicals in your business, focus on holistic wellness when marketing them. Many consumers prefer supplements with natural ingredients, so highlight that aspect to reach the right audience.

3. Gummies

Some people avoid supplements because they dislike the hassle of swallowing a pill or ingesting a weird-tasting tablet. Enter: gummies.

Gummy supplements are becoming popular because they're easier for the average person to ingest. Many of them are made to taste good.

Multivitamin gummies and sleep well gummies are just a few popular gummy options.

Yet, many other supplement types are expanding to include gummy versions. If you want to provide a unique, appealing supplement form, gummies might be the route to take.

4. Sleep strips

Sleep strips are a unique way to improve sleep quality without needing to swallow a pill or chew a tablet. You simply place one strip on your tongue and let it dissolve.

This dietary supplement helps you sleep through the night by reducing stress-related concerns that could prevent you from sleeping well. It can also benefit your memory and cognition.

As mentioned above, sleep gummies are also a trending product, but they're more popular than sleep strips. If you choose sleep strips, there's a good chance you'll have less competition.

5. Energy strips

Energy strips work similarly to sleep strips, where you put one on your tongue and let it dissolve. Yet, rather than improving sleep quality, they reduce fatigue and help you feel more alert. General tiredness often prevents people from being productive, so having an energy supplement is a great way to improve overall health and well-being.

Of course, there are lots of energy supplements out there, but energy strips are so unique that they can stand out from competitors. So, if you want to provide customers with enhanced focus and energy, this could be a great supplement to explore.

6. Bee Bread supplements

Bee bread is made up of bee pollen pieces, and it's a source of proteins, vitamins, and lipids. While it may not be the most common ingredient, people are starting to realize its value in supplements. Bee bread comes in a variety of forms, but one of the most trendy is bee bread powder.

These supplements are growing in popularity because bee bread provides a wide range of benefits for humans. It can boost immunity, provide antioxidants, strengthen muscles, improve digestive health, reduce inflammation, and so much more.

Not everyone has heard of bee bread products, but they're a great way to provide a health boost from head to toe without too much competition.

7. Healthy weight loss supplements

Weight management supplements are always in demand. So, when new weight loss supplements appear, they have a good chance of trending. One trending option is MCT (medium-chain triglyceride), which contains properties that can support weight loss, improve muscle strength, and benefit the heart and liver.

Another trending weight management supplement is diet drops, which include ingredients like African mango, maca, and l-glutamine. This supplement can support healthy weight loss, provide appetite control, and boost metabolism. It can also support normal blood sugar levels, making it a great alternative to Ozempic.

8. Mental wellness supplements

When people think of nutritional supplements, they focus on physical health. Yet, supplement trends indicate that mental health supplements are on the rise. Products that can improve your mood and provide stress management are appealing to many consumers.

B vitamins, omega 3 fatty acids, vitamin D, and magnesium are just a few ingredients known for benefitting mental wellness. If your mental health supplements also provide other health benefits, that could help set them apart from similar supplements.

All audiences can benefit from mental wellbeing supplements, but they're most commonly used by younger customers.

9. Skin health supplements

People care about skin health now more than ever. Not only does healthy skin help us look younger, but it reduces the risk of dangerous skin conditions. Omega fatty acids, vitamin C, probiotics, and biotin (vitamin B7) are all supplement ingredients that could promote healthy skin.

There are a lot of dietary supplements geared toward skin, but if you use a unique blend of ingredients with special features, you can help yours stand out. Some options could be choosing flavored supplements to make them more appealing or adding sustainable packaging.

10. Female-focused products

There are a lot of general supplements out there, but sometimes, women benefit from supplements geared specifically toward them. Women have different nutritional needs than men, such as more iron and biotin. Women who are taking regular supplements instead of female-focused ones could be lacking essential nutrients.

So, women-specific products are gaining popularity. These nutritional supplements are made specifically with women in mind, giving you a specific audience to market to. Some supplements are simply vitamins for women while others tackle specific needs like menstruation, menopause, and maternal health.

Even though these supplements are trending, there's always a need for more. Consider formulating and/or selling supplements with women specifically in mind. For women, these supplements will stand out from general supplements.

11. Vegan products and plant based supplements

While this category doesn't focus on a specific ingredient or health benefit, it's definitely in demand. People who are vegan typically want all products they use to be free from animal products, and that includes their supplements. If you're able, consider making your products only with vegan ingredients to reach a wider audience.

Luckily, a lot of popular supplements already have plant based ingredients, such as turmeric, ashwagandha, and pea protein. So, you might be selling vegan products without even realizing it.

If you sell completely plant based supplements, make sure to mention that in the label and product description. That way, your supplements will stand out for people looking for vegan supplements.

12. Mushroom coffee

Mushroom coffee is trending in the dietary supplement industry, which might be a surprise for some individuals. It's a type of coffee that provides health benefits while having less caffeine. While the name might sound peculiar, it's supposed to taste just like regular coffee.

It's usually made by mixing mushroom powder with instant coffee. The type of mushroom can vary, but it usually includes Lion's mane, Cordyceps, and/or Chaga since those are common in supplements.

The exact benefits of mushroom coffee depend on the mushroom used. Some benefits could include providing antioxidants, regulating blood sugar levels, improving sleep, and reducing inflammation.

Mushroom coffee is a great supplement to market toward people who don't normally take supplements but still care about their health. After all, it can be ingested like normal coffee but with added benefits.

13. Collagen

The collagen market is currently booming. Collagen is a protein that promotes healthy joints, bones, skin, and muscle. It can also improve cardiovascular health. Our bodies can make collagen on their own, but if someone isn't producing enough naturally, that puts them at a huge risk.

Many people are turning to collagen supplements to ensure their body stays in the best shape possible. If you want your collagen supplements to stand out, consider collagen gummies.

14. Sports supplements

Fitness enthusiasts love using supplements to enhance their health. As more people prioritize workout routines, more people also seek out sports supplements. Sports nutrition is meant to cater to active lifestyles, so these products usually contain ingredients like protein, amino acids, and creatine.

Sports nutrition often consists of powders, drinks, and pills to support athletic individuals. One of the most common products is whey protein, which can help with muscle growth.

If you plan to sell these types of supplements, you'll likely need to market them to a specific audience. Many supplements are geared toward a general group of people while these supplements are ideal for anyone who exercises frequently and/or intensely.

15. Pet supplements

Humans aren't the only ones benefitting from supplements, pet supplements are also trending. As pets become more important in people's lives, people start caring more about pet health. Even if you choose not to focus on pet supplements, adding a few to your brand can cater to a wider audience.

As of 2024, 36% of dog owners and 28% of cat owners use pet supplements. That number is expected to grow significantly in the years to come. Pets can receive lots of health benefits from supplements just like humans can. Joint health, immune health, allergy relief, and digestive health are just a few popular pet supplement benefits.

What are supplements?

Supplements refer to products that add to a person's health and balanced diet. They come in a variety of consumable forms, such as capsules, pills, powders, strips, liquids, and gummies. They're growing in popularity because we're always learning more about our health needs, causing more people to become health conscious.

Supplements can provide almost any benefits imaginable, such as joint health, gut health, immune function, reduced stress, and even brain health. Some ingredients that commonly help with those are vitamins, minerals, herbs, enzymes, and amino acids.

Since "supplement" covers such a broad category, there are products that can cater to all types of customers. Regardless of age, lifestyle, and medical needs, there are supplements that can help.

How can you stand out with supplement trends?

When certain product categories are trending, it can be hard to get your business to stand out. After all, if lots of businesses are focused on the same products, what makes them special?

Luckily, there's an easy way to add a unique touch to your products, even if you don't make and ship them yourself: private labeling.

Private label supplements allow you to add your branding onto the products while someone else still handles manufacturing, packing, and shipping. You can add unique brand logos, colors, and text to each product to give your items their own looks.

Having brand packaging that stands out will help people recognize your brand and think of you for future products. So, if you want to hop on one of the above trends, using private branding is a great way to ensure your product isn't exactly the same as all the others.

Also, if there's a feature that makes your supplements better than the competition, highlight that in the product description. Maybe it has sustainable sourcing, recyclable packaging, or allergy-friendly ingredients. Even though these features are small, they could entice certain customers to choose your products over similar supplement brands.

Things to keep in mind when starting supplement brand

Supplement brands definitely attract consumer interest, but setting up a new business requires lots of planning and preparation. Here are some tips to follow when starting your online supplement store:

Determine what supplements you want to sell

Start by focusing on a small, niche selection of supplements. We suggest picking high-margin products with proven demand in your target market. You can always expand your offerings as your business grows, but mastering a niche allows for better branding and customer loyalty early on.

Think about your target audience

Are your products geared toward certain ages, genders, or health conditions? Market specifically to those people. We recommend surveying potential customers or analyzing competitors’ customer bases to ensure your products are designed and marketed for the right audience. Tailored messaging improves engagement and conversions.

Decide how you'll source your products

Can you make them yourself? Or would you prefer to have a manufacturer handle formulating and shipping the products for you. Partner with a trusted contract manufacturer. Ensure they are FDA-compliant and use GMP (Good Manufacturing Practices). Always negotiate minimum order quantities and test product quality by ordering samples.

Think about regulations

If you're producing supplements, it's important to ensure that they comply with local laws and regulations, including the information on the packaging. If you're using private labeling, the legal requirements are typically handled by your partner and cannot be customized.

Make your brand stand out

Invest in professional design. Visual branding plays a major role in consumer trust. According to experts, brands with clean, appealing designs tend to outperform competitors. Incorporate storytelling into your brand messaging to emotionally connect with your audience.

Keep an eye on trends

Subscribe to industry publications and follow influencers in the health and wellness space. We recommend monitoring social media, health podcasts, and forums like Reddit to stay informed on upcoming trends before they hit the mainstream.

Keep up with supplement trends whenever possible

The supplement industry is always changing. That's why it's important to stay on top of dietary supplement trends if you're selling supplements. Sell supplements that are important to you, but also pay attention to what is growing in popularity.

If you notice that certain supplements are consistently gaining popularity, lean into that. You can continue to sell your existing supplements while also welcoming new products to your shop. Just make sure that every supplement prioritizes health and wellness to ensure you have happy customers.

Running a supplement business can be overwhelming, especially if you're new to it. With the global dietary supplements market always shifting, it can be tricky to know what to expect.

Yet, as long as you provide quality, beneficial supplements that will help people, you will likely see success. Of course, paying attention to trends and using them to your advantage can also help your supplement shop stand out from the rest.

Keep those things in mind, and you'll be on the right track to creating a successful business.