Build it, brand it, bank it: Make your business happen

Every pet parent has a story, how their dog finally slept through the night, how their cat became calmer, or how a new routine changed everything. These moments are powerful, and brands that tap into them stand out instantly.

If you want to excel in how to market coffee to Gen Z, your strategy must tap into culture, experimentation, and the social rituals that define their daily lives.

If you want to understand how to build a loyal coffee customer base, you’re really learning to design rituals people emotionally depend on. Let’s explore how to do that intentionally.

With so many variables shaping how products perform, it’s clear why personalization is a differentiator in beauty products today. Custom formulas respond to these real biological differences, delivering results that mass-market solutions simply can’t match.

In this guide on how to create beauty product bundles that sell, you’ll learn the strategy behind bundles that customers instantly say yes to.

This article explores how the calculator works, the key elements that make it effective, and how interpreting its results can help you reduce abandonment, recover revenue, and optimize your checkout performance.

Running a Shopify store requires more than just creative branding or catchy product descriptions; it demands clarity in numbers. Knowing how much you truly earn after all costs is essential for long-term success.

In this article, we’ll break down E.L.F. Cosmetics' marketing strategy, how it leverages social media, viral campaigns, inclusivity, and strategic product placement to stay ahead of competitors.

In this article, we will dive deep into the secrets behind Rare Beauty's success and uncover what other brands can learn from its playbook.

In this article, we’ll unpack Maybelline’s incredible journey, from a humble mascara startup to a global beauty empire, and share the timeless lessons that brands today can learn from its success.

In this blog, we’ll break down everything, from MAC’s brand values and product innovation to its inclusive campaigns and digital dominance. You’ll see exactly how the brand continues to shape beauty standards across the globe.

But what exactly makes Estée Lauder so influential even in a market flooded with indie startups and digital-first brands? The answer lies in the marketing strategy of Estée Lauder, a smart mix of heritage storytelling, digital transformation, and personalization that keeps the brand relevant across generations.

When you hear that, you instantly get a glimpse into the mindset of one of the most influential businesswomen in history. From selling homemade creams to building a billion-dollar empire, Estée Lauder’s Success Secret wasn’t just about beauty. It was about vision, persistence, and an instinct for what women wanted long before anyone else did.

In this blog, we’ll explore what exactly L’Oréal’s marketing strategy is, discover what makes it so powerful, and highlight lessons brands can use to build their own version of success.

Did you know a tiny grocery in Turin, Italy, turned into the starting point for one of the world’s most loved coffee brands? Lavazza's success is a story full of heritage, bold ideas, and a dash of global ambition.

So, what exactly is the secret behind Folgers’ success? Let’s explore how this iconic brand established its legacy and continues to dominate the coffee aisle today.

In this article, we’ll look at the secret behind NESCAFÉ’s success, exploring how it transformed instant coffee into a global symbol of comfort, convenience, and connection.

In this blog, we’ll explore what Nescafé’s marketing strategy really looks like, from how it built an emotional bond with coffee lovers to how it stays relevant in the age of TikTok, sustainability, and premium coffee trends.

In this article, we’ll break down where the best place to advertise supplements is, explain why they work, and show you how to choose the best fit for your supplement brand. By the end, you’ll have a clear roadmap to reach your target audience and grow your business.

Think about your favorite skincare brand. What keeps you coming back: the results, the scent, or that personal touch that makes you feel seen? That right there is loyalty, and it’s every skincare founder’s dream.

Did you know that a high percentage of beauty shoppers are more likely to buy a product when it’s part of a bundle? Skincare customers, in particular, love convenience. They want quick solutions that fit seamlessly into their routine. That’s where skincare product bundles come in.

Gen Z isn’t just another customer segment; they’re the most informed, vocal, and value-driven generation in skincare history. They grew up watching YouTube tutorials, TikTok skincare routines, and ingredient breakdowns that rival cosmetic chemists.

This guide explains how to do market research for hair products by starting with consumer problems and mapping how to test whether your solution has real demand, competitive viability, and profitability.

The beauty and skincare industry is one of the most competitive in e-commerce. Global brands, indie startups, and influencer-backed labels all fight for attention in a market shaped by fast-moving trends, viral videos, and shifting consumer expectations.

Launching a health and wellness brand without solid market research is like stepping into a gym without a plan. You might see short-term progress, but without structure, it’s nearly impossible to sustain momentum.

Coffee is one of the world’s most competitive consumer markets. New roasters, subscription services, and ready-to-drink options appear every month. Yet, while demand for coffee is universal, not every coffee product succeeds. The difference usually comes down to research.

Launching a supplement brand isn’t just about finding a trendy formula or cool packaging. The market is crowded, regulations are strict, and customers are savvy. Without proper research, even the best-looking supplement can flop.

Whether you’re launching a new product, reviewing your current pricing, or planning promotions, this tool helps you calculate SRP, profit per order, and break-even points with speed and accuracy.

From setting the right product price to planning discounts or experimenting with affiliate commissions, this tool delivers a straightforward breakdown of margins, total costs, and break-even points so you always know where you stand.

Not sure how much of each sale you actually keep after Shopify takes its cut? Our Shopify Fee Calculator clears the fog and instantly shows you the real costs behind every order.