Private-label pet care products

Sell trending pet wellness products under your own brand

The pet care industry is booming—and savvy creators, and pet stores are cashing in.
  • Launch fast with high-quality pet care products
  • Skip the logistics & focus of growth
  • Ideal for pet brands, & influencers who want to monetize smarter
26%
Reorder rate

Build recurring revenue with reorder-ready products

Pet owners are more invested in their pets' health than ever, seeking premium products to support longevity, mobility, and overall well-being.

  • Pet wellness is a high-growth market
    Owners actively look for joint support, digestion aids, and calming solutions as pets age and develop sensitivities.
  • Subscriptions = Recurring Revenue
    With an average 26% repeat purchase rate on Supliful, subscriptions become a powerful tool to drive long-term customer value.
  • No-risk product expansion
    With on-demand fulfillment, you can test & scale pet care products without holding inventory or making large upfront investments.
1 million +
items shipped globally
$40 million +
revenue generated through Supliful
Millions saved
no upfront investment or inventory risk

Smart pet businesses are winning with value-added products

Pet care products are a high-margin, repeat-purchase opportunity.

Grooming & pet care service providers

  • Help Customers Maintain Their Pet’s Health – Groomers can offer coat-nourishing supplements, probiotics, or calming treats as part of aftercare.
  • Upsell Wellness at Checkout – Customers already trust their groomer’s advice, making it an easy sell for premium wellness products.

Online pet stores & pet supply brands

  • Increase AOV with Complementary Products – Stores selling leashes, collars, and grooming tools can cross-sell joint support or calming chews.
  • Offer a Complete Wellness Routine – Pair coat-enhancing supplements with grooming tools for a full pet care regimen.

Pet influencers & content creators

  • Turn Followers into Customers – Pet influencers can sell private-label pet wellness products instead of promoting third-party brands.
  • Leverage a High-Trust Audience – Pet owners already look to influencers for recommendations, making it easier to introduce branded pet wellness products.
Launching a pet brand has never been easier

How to start selling private-label pet care with Supliful

Get started

Select your pet care products

Choose from high-demand pet supplements (joint health, digestion, anxiety relief).
Upload your logo & custom branding for a premium look.

Sell on your Store or grooming business

Add pet wellness supplements as an order bump to pet accessories or food.

We handle fulfillment & shipping

No inventory—we produce & ship directly to your customers.
All products are made in the USA & fully compliant.

What our users say

The #1 app for private label dropshipping success

Lionsip

September 7, 2024

Very professional, great products and good service. I actually use the products myself. My favorite part is how well they print their labels. The possibilities with Supliful are truly endless, you just have to know how to capitalize on it and I’m happy that I’m doing it with Supliful.

Bear Ridge Co.

August 21, 2024

So far I've enjoyed Supliful! I haven't had any issues integrating my products into my store and the pictures are high quality for each product. I'm looking forward to working with them and hope we make many sales together!

Strength Buds

August 18, 2024

I found the Supliful platform easy to use, user-friendly and convenient, especially with its integration with Canva and Shopify. I appreciate the good selection of products available.

My Store

July 11, 2024

So far Supliful has been responsive and great to work with. Which is essential to launching this business. They have allowed me to focus on what matters most and that's building a brand people love.

Michael

June 14, 2024

I have nothing but positive things to say about Supliful. The products offered are fantastic and if you're having an issue they have very friendly people that will work with you to get the issue resolved. Unlike some other companies I've worked with.

Brice Pelzel

May 21, 2024

We have been working with Supliful for a little over 6 months. So far they have been extremely helpful making sure all of our products meet FDA requirements, look good and ship out in a timely fashion.

DietDrop

April 16, 2024

Best way to start a brand, they take care of everything and no upfront payments, best opportunity in 2024 to start a brand, CUSTOMER service awesome!! Anyone wanting to start a brand, start a supplement brand with Supliful.

remediesnroots

April 9, 2024

Supliful is the best, the easiest and has amazing products to brand with your own label. The label creation was awesome connecting directly to my canva. Great feature...Love it! I can't wait to launch my collection of amazing products.

Matthew Westendorf

February 26, 2024

I love working with Supliful. The customer service is amazing, they are very helpful and make sure you get the answers you need. I believe the service that Supliful provides is a great thing for new business owners trying to get a startup off the ground.

VitaliBlend

January 30, 2024

This has been a really great experience. Had been looking for a system where I could sell white labeled products and came across Supliful. Onboarding and getting things up and running was really hassle free, products are great.

Frequently Asked Questions

Find answers to all of your unanswered questions

Do I need to order inventory upfront?

No! Supliful offers on-demand fulfillment, so you only pay when a customer orders.

Can I sell pet care products as an add-on to other products?

Yes! Many pet brands offer calming chews or digestion aids alongside pet grooming tools, toys, or accessories.

How is the 26% reorder rate calculated?

We calculate the reorder rate by identifying all shipping addresses that have received more than one order across all stores that use Supliful within the past 12 months. We then divide that number by the total number of orders placed during the same period. This gives us an accurate view of how often customers come back for more.

How do I price private-label pet supplements?

Most brands use 2x-4x markup, depending on their market positioning.

How does shipping work?

Supliful ships directly to your customers with your branding.

Want to learn more?

Explore our Help Center for detailed answers, expert advice, and step-by-step guides.

Other pet brands are already doing this—don’t stay behind!

Supliful makes it easy to launch your private-label pet supplement brand with no inventory risk.