Sell private-label skincare & beauty products
- Offer branded, high-quality skincare products under your business
- No warehousing—Supliful handles production & fulfillment
- Perfect for beauty brands, Shopify sellers & wellness businesses
Why sell private-label skincare & beauty?
Skincare is one of the fastest-growing e-commerce categories, and repeat customers drive long-term revenue.
- $207B Industry & GrowingThe global skincare market is projected to hit $207 billion by 2030, driven by demand for clean, effective, and science-backed products.
- High Repeat Purchase RateUnlike one-time purchases, skincare is a habit-based industry—customers buy the same product every 1-2 months.
- Thrives on Shopify & Social MediaSkincare brands scale fast through TikTok, Instagram, and influencer marketing.
- Perfect for Order Bumps & SubscriptionsOffer skincare as an add-on to existing sales or a monthly subscription
Best-selling skincare & beauty products
Top private-label skincare products designed for repeat purchases & premium branding.
Explore the full catalog to see all available products!
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How products complement existing brands & Shopify stores
Beauty device brands
- Boost AOV with Complementary Skincare – Customers buying a beauty device need serums & moisturizers to complete their routine.
- Turn One-Time Sales into Recurring Revenue – If you sell a microcurrent device, offer a hydrating serum subscription at checkout.
- Sell Pre & Post-Treatment Skincare – Customers looking for LED light therapy or derma rolling need calming & hydrating serums as part of their skincare routine.
Established skincare brands expanding their line
- Already Selling Skincare?
Add More Products Without Inventory Risk. - Test New Formulas Without Manufacturing Costs – Experiment with anti-aging, acne, or sensitive-skin solutions before committing to bulk production.
- Capture Upsell & Subscription Opportunities – Add tattoo aftercare balms, sleep body balms, or dark spot serums as order bumps to increase AOV.
Social media Influencers in the skincare & beauty space
- Monetize Your Audience Without Sponsorships – Instead of promoting other brands, influencers can sell their own skincare line and build brand equity.
- Perfect for TikTok & Instagram Creators – Skincare sells best through short-form content & influencer-driven brands.
- Subscription-Ready Product Line – Influencers can turn engagement into recurring revenue by launching a beauty subscription box.
How to start selling private-label skincare with Supliful
Get startedSelect your skincare products
Upload your logo & custom branding for a premium look.
Sell on your Store
Offer a monthly skincare box to drive repeat purchases.
We handle fulfillment & shipping
All products are made in the USA & fully compliant.
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Frequently Asked Questions
Find answers to all of your unanswered questions
Private-label skincare dropshipping involves selling skincare products under your own brand without handling inventory or shipping. Manufacturers create products with your branding, and when a customer orders from your store, the manufacturer ships the product directly to them. This allows small businesses to offer a skincare line without upfront investment in inventory or warehousing.
Starting a skincare line can cost anywhere from $2,000 to $20,000 or more, depending on factors like product formulation, packaging, and minimum order quantities. However, with private-label, there are no upfront manufacturing costs, making it a great opportunity for those looking for solutions without big investments. The primary expenses you'll face are related to marketing, website hosting, and other operational costs (like Shopify or Etsy).
Selling private-label skincare can be highly profitable due to higher profit margins. By creating unique products under your own brand, you can set premium prices and build customer loyalty. Effective marketing and quality products are key to maximizing profitability in the skincare industry.
The private-label beauty market is booming. This surge is fueled by the growing love for natural, organic products and the power of social media. It's an exciting space with high profitability and easier entry compared to traditional brands, making it perfect for new and small businesses looking to make a splash in the beauty industry.
Yes, you can dropship skincare products. This model is popular among small businesses because it reduces the need for significant upfront capital. You can partner with manufacturers who handle production and shipping, allowing you to focus on building your brand and marketing your skincare and haircare products.
Starting a private-label skincare line can be challenging but manageable with proper planning. It involves choosing reliable partners, developing unique label designs, and establishing a brand identity. While it requires effort and investment, many small businesses find it rewarding due to the potential for higher profit margins in the skincare industry.
To sell your own skincare products, start by researching and planning to identify your target market and product line. Next, choose a manufacturer by partnering with a reputable custom or contract manufacturing company. Develop your brand by designing packaging, creating product images, and building your brand identity. Set up sales channels by creating an online store and considering multiple sales platforms. Market your products using digital marketing strategies to promote your skin care, body care, and hair care line. Finally, manage product sales by tracking your inventory, fulfilling orders, and providing excellent customer service.
Want to learn more?
Explore our Help Center for detailed answers, expert advice, and step-by-step guides.