Private-label sleep & relaxatio products
Sell private-label sleep & relaxation supplements
Help your customers sleep better & stress less—launch your own private-label relaxation supplements.
- Offer branded, high-quality sleep & stress-relief products
- No warehousing—supliful handles production & fulfillment
- Perfect for wellness brands, mindfulness coaches & self-care influencers
26%
Reorder rate
Why sell private-label sleep & relaxation supplements?
Sleep & stress relief supplements are in high demand as consumers seek natural ways to improve sleep quality and manage anxiety.
- 1 in 3 adults struggle with sleepConsumers are searching for natural alternatives to sleeping pills, such as melatonin blends, magnesium, and herbal relaxants.
- Stress & anxiety support is a high-growth categoryAdaptogens, l-theanine, and chamomile are widely used to help manage daily stress and promote relaxation.
- No-risk product expansionWith on-demand fulfillment, you can test & scale sleep supplements without holding inventory or making large upfront investments.
1 million +
items shipped globally
$40 million +
revenue generated through Supliful
Millions saved
no upfront investment or inventory risk
Best-selling sleep & relaxation products
Top private-label products designed to support sleep, relaxation, and stress management.
Explore the full catalog to see all available products!
Explore products
How these products complement existing wellness brands & online stores
Increases customer retention and turn one-time buyers into long-term subscribers
Sleep tech & optimization brands
- Mattress & bedding companies – turn one-time mattress sales into recurring revenue by offering monthly sleep-enhancing supplements.
- Wearable sleep tracker brands – customers tracking rem cycles and deep sleep are the perfect audience for melatonin blends & relaxation formulas.
- Smart sleep device brands – brands selling white noise machines, smart pillows, and sleep-enhancing gadgets can offer sleep supplements to complete the routine.
Self-care & beauty brands
- Beauty & skincare brands can offer sleep supplements as part of a complete nighttime routine.
- Pair with skincare & aromatherapy – lavender balms, adaptogenic cocoa, and herbal teas align perfectly with self-care rituals.
Wellness & biohacking brands
- Health-conscious customers looking for better recovery will benefit from relaxation blends & sleep aids.
- Perfect for holistic practitioners & wellness coaches – a great fit for those already offering functional medicine, sleep optimization, or stress management programs.
Launching a fitness supplement brand has never been easier
How to start selling private-label Relaxation products
Get startedSelect your products
Choose from high-demand sleep & relaxation supplements (melatonin, magnesium, herbal blends).
Upload your logo & custom branding for a premium look.
Upload your logo & custom branding for a premium look.
Sell on your store or digital platform
Add sleep supplements as an order bump to wellness courses, skincare products, or self-care kits.
We handle fulfillment & shipping
No inventory—we produce & ship directly to your customers.
All products are made in the USA & fully compliant.
All products are made in the USA & fully compliant.
What our users say
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Frequently Asked Questions
Find answers to all of your unanswered questions
Do i need to order inventory upfront?
No! supliful offers on-demand fulfillment, so you only pay when a customer orders.
Can i sell sleep supplements as an add-on to other products?
Yes! many brands bundle sleep products with skincare, stress relief programs, or wellness kits.
How do i price private-label sleep supplements?
Most brands use 3x-5x markup, depending on their market positioning.
How does shipping work?
Supliful ships directly to your customers with your branding.
Want to learn more?
Explore our Help Center for detailed answers, expert advice, and step-by-step guides.
Other wellness brands are already doing this—don’t stay behind!
Supliful makes it easy to launch your private-label sleep & relaxation brand with no inventory risk.