Private-label fitness products
Sell private-label fitness & performance supplements
Launch your own fitness supplement line—no inventory or upfront costs.
- Offer branded, high-quality fitness & performance supplements
- No warehousing—supliful handles production & fulfillment
- Perfect for gyms, trainers, fitness brands & wellness influencers
$32,423.5 mil
Market revenue in 2023
Why sell private-label fitness & performance supplements?
The demand for high-performance supplements is at an all-time high, with consumers prioritizing muscle growth, endurance, and recovery.
- Fitness supplements are daily essentialsGym-goers, athletes, and active individuals replenish protein, hydration, and pre-workouts consistently, making them perfect for repeat purchases & subscriptions.
- Trusted coaches & trainers sell moreCustomers are more likely to buy supplements from their favorite fitness brands, trainers, and influencers than generic store brands.
- No-risk product expansionWith on-demand fulfillment, you can test & scale fitness supplement lines without holding inventory or making large upfront investments.
1 million +
items shipped globally
$40 million +
revenue generated through Supliful
Millions saved
no upfront investment or inventory risk
Best-selling fitness & performance supplements
Top private-label products designed for muscle growth, endurance, and recovery.
Explore the full catalog to see all available products!
Explore products
How these products complement existing brands & shopify stores
Adding fitness supplements to your existing business increases customer retention, enhances brand positioning, and creates a high-margin revenue stream.
Gym & personal trainer brands
- Monetize your training programs – if you offer online coaching or gym memberships, adding protein powders, pre-workouts, or recovery supplements keeps clients engaged beyond the gym.
- Upsell at checkout – offer a creatine or electrolyte add-on when customers sign up for training programs.
- Subscription-ready products – protein, bcaas, and hydration powders are recurring purchases, making them ideal for monthly subscriptions.
Fitness equipment & wearable tech brands
- Sell performance supplements alongside equipment – if a store sells resistance bands, weightlifting gear, or recovery tools, adding protein & pre-workouts makes sense.
- Bundle with wearable tech – brands selling fitness trackers, smart scales, or sleep monitors can offer supplements designed to boost performance & recovery.
Fitness content creators & athletes
- Turn followers into customers – fitness creators can offer their own pre-workout or hydration formula instead of promoting third-party brands.
- Perfect for subscription models – athletes & trainers can create monthly supplement bundles that support their community’s goals.
Launching a fitness supplement brand has never been easier
How to start selling private-label fitness products with supliful
Get startedSelect your fitness supplements
Choose from high-demand performance supplements (protein, pre-workout, hydration, recovery).
Upload your logo & custom branding for a premium look.
Upload your logo & custom branding for a premium look.
Sell on your store or in gym
Add supplements as an order bump to fitness programs or gym memberships.
Offer a monthly fitness supplement subscription to drive repeat purchases.
Offer a monthly fitness supplement subscription to drive repeat purchases.
We handle fulfillment & shipping
No inventory—we produce & ship directly to your customers.
All products are made in the USA & fully compliant.
All products are made in the USA & fully compliant.
What our users say
The #1 app for private label dropshipping success
Frequently Asked Questions
Find answers to all of your unanswered questions
Do i need to order inventory upfront?
No! supliful offers on-demand fulfillment, so you only pay when a customer orders.
Can i sell fitness supplements as part of a subscription?
Yes! many businesses offer a monthly pre-workout, protein & recovery stack.
How do i price private-label fitness supplements?
Most brands use 3x-5x markup, depending on their market positioning.
How does shipping work?
Supliful ships directly to your customers with your branding.
Want to learn more?
Explore our Help Center for detailed answers, expert advice, and step-by-step guides.
Other fitness brands are already doing this—don’t stay behind!
Supliful makes it easy to launch your private-label fitness supplement line with no inventory risk.