Private-label fitness products

Sell private-label fitness & performance supplements

Launch your own fitness supplement line—no inventory or upfront costs.

Offer branded, high-quality fitness & performance supplements
No warehousing—supliful handles production & fulfillment
Perfect for gyms, trainers, fitness brands & wellness influencers

Get started

$32,423.5 mil

Market revenue in 2023

Why sell private-label fitness & performance supplements?

The demand for high-performance supplements is at an all-time high, with consumers prioritizing muscle growth, endurance, and recovery.

Fitness supplements are daily essentials
Gym-goers, athletes, and active individuals replenish protein, hydration, and pre-workouts consistently, making them perfect for repeat purchases & subscriptions.
Trusted coaches & trainers sell more
Customers are more likely to buy supplements from their favorite fitness brands, trainers, and influencers than generic store brands.
No-risk product expansion
With on-demand fulfillment, you can test & scale fitness supplement lines without holding inventory or making large upfront investments.

1 million +

items shipped globally

$40 million +

revenue generated through Supliful

Millions saved

no upfront investment or inventory risk

Best-selling fitness & performance supplements

Top private-label products designed for muscle growth, endurance, and recovery.

Explore the full catalog to see all available products!

Explore products

Nitric Shock Pre-Workout Powder

With a range of advanced nutrients, this supplement was specifically designed for you to perform at your best.

Hydration Powder (Lemonade)

Enjoy its refreshing taste and caffeine-free formula, packed with essential electrolytes and nutrients to keep you performing at your best.

Advanced 100% Whey Protein Isolate

High-quality, protein-packed supplement with fast-digesting to support muscle growth and recovery.

How these products complement existing brands & shopify stores

Adding fitness supplements to your existing business increases customer retention, enhances brand positioning, and creates a high-margin revenue stream.

Gym & personal trainer brands

Monetize your training programs – if you offer online coaching or gym memberships, adding protein powders, pre-workouts, or recovery supplements keeps clients engaged beyond the gym.
Upsell at checkout – offer a creatine or electrolyte add-on when customers sign up for training programs.
Subscription-ready products – protein, bcaas, and hydration powders are recurring purchases, making them ideal for monthly subscriptions.

Fitness equipment & wearable tech brands

Sell performance supplements alongside equipment – if a store sells resistance bands, weightlifting gear, or recovery tools, adding protein & pre-workouts makes sense.
Bundle with wearable tech – brands selling fitness trackers, smart scales, or sleep monitors can offer supplements designed to boost performance & recovery.

Fitness content creators & athletes

Turn followers into customers – fitness creators can offer their own pre-workout or hydration formula instead of promoting third-party brands.
Perfect for subscription models – athletes & trainers can create monthly supplement bundles that support their community’s goals.

Launching a fitness supplement brand has never been easier

How to start selling private-label fitness products with supliful

Get started

Select your fitness supplements

Choose from high-demand performance supplements (protein, pre-workout, hydration, recovery).
Upload your logo & custom branding for a premium look.

Sell on your store or in gym

Add supplements as an order bump to fitness programs or gym memberships.
Offer a monthly fitness supplement subscription to drive repeat purchases.

We handle fulfillment & shipping

No inventory—we produce & ship directly to your customers.
All products are made in the USA & fully compliant.

What our users say

The #1 app for private label dropshipping success

Neurobyte

June 26, 2025

Working with Supliful is truly amazing. They were great through the entire process of setting up both my shopify stores, getting my brands up and running. Even more so they were on point with the answers to my questions. Couldn't recommend them enough.

Worlds Best Supplements

June 9, 2025

Supliful service feels more like they are a strategic business partnership. Their software and fulfillment services work almost flawlessly. I have used their products myself firsthand too, and I find them to be as high of a quality as the claim.

Beyond The Barr

May 30, 2025

This is such a fantastic app. We've been able to refine our offerings and really take our company to a new frontier. The supplements are well-developed and we love the ease of use in designing the labels. Supliful has truly made it easy to do business. Thank you.

Yuuth

April 23, 2025

Have done over $250,000 in rev using these guys! Service is good, reliable, great support. Supplements are really one of the best business models to start these days, and Supliful makes it really easy for you to get your foot in the door with whatever your brand vision might be.

Lionsip

September 7, 2024

Very professional, great products and good service. I actually use the products myself. My favorite part is how well they print their labels. The possibilities with Supliful are truly endless, you just have to know how to capitalize on it and I’m happy that I’m doing it with Supliful.

Bear Ridge Co.

August 21, 2024

So far I've enjoyed Supliful! I haven't had any issues integrating my products into my store and the pictures are high quality for each product. I'm looking forward to working with them and hope we make many sales together!

Strength Buds

August 18, 2024

I found the Supliful platform easy to use, user-friendly and convenient, especially with its integration with Canva and Shopify. I appreciate the good selection of products available.

My Store

July 11, 2024

So far Supliful has been responsive and great to work with. Which is essential to launching this business. They have allowed me to focus on what matters most and that's building a brand people love.

Michael

June 14, 2024

I have nothing but positive things to say about Supliful. The products offered are fantastic and if you're having an issue they have very friendly people that will work with you to get the issue resolved. Unlike some other companies I've worked with.

Brice Pelzel

May 21, 2024

We have been working with Supliful for a little over 6 months. So far they have been extremely helpful making sure all of our products meet FDA requirements, look good and ship out in a timely fashion.

DietDrop

April 16, 2024

Best way to start a brand, they take care of everything and no upfront payments, best opportunity in 2024 to start a brand, CUSTOMER service awesome!! Anyone wanting to start a brand, start a supplement brand with Supliful.

remediesnroots

April 9, 2024

Supliful is the best, the easiest and has amazing products to brand with your own label. The label creation was awesome connecting directly to my canva. Great feature...Love it! I can't wait to launch my collection of amazing products.

Matthew Westendorf

February 26, 2024

I love working with Supliful. The customer service is amazing, they are very helpful and make sure you get the answers you need. I believe the service that Supliful provides is a great thing for new business owners trying to get a startup off the ground.

VitaliBlend

January 30, 2024

This has been a really great experience. Had been looking for a system where I could sell white labeled products and came across Supliful. Onboarding and getting things up and running was really hassle free, products are great.