Build it, brand it, bank it: Make your business happen

Studies show that 87% of consumers rate product content as extremely important when deciding to buy, yet many beauty brands still overlook optimization.

The global subscription eCommerce market is projected to reach $904.2 billion by 2026, an opportunity beauty brands can't ignore.

The global beauty market is expected to reach $850 billion by 2027, but rising ingredient and packaging costs continue to squeeze profit margins.

The beauty industry is booming, with global sales expected to exceed $850 billion by 2027. Skincare leads the way, accounting for nearly 40% of the market.

In skincare, getting customers is just the start; keeping them is key. Customer acquisition costs have risen by over 60% in the past five years.

For beauty brands, the first sale is just the beginning. Encouraging repeat purchases of beauty products fuels steady cash flow and reduces marketing costs.

Free shipping is no longer a bonus; 66% of consumers expect it on every order. For Amazon FBM sellers, it can boost visibility, conversions, and overall sales performance.

Entering the expansive Amazon marketplace through a Fulfilled by Merchant (FBM) account opens big opportunities.

Every dollar saved on Amazon FBA fees goes straight to your bottom line. For sellers with tight margins, optimizing your FBA strategy is essential.

With over 60% of sellers using FBA and many FBM sellers gaining traction due to rising fees and logistical flexibility, the debate between the two is more relevant than ever. However, the most resilient businesses are those that leverage both.

Many sellers on Amazon face a critical decision point in their business journey: whether to continue with Fulfillment by Amazon (FBA) or switch to Fulfillment by Merchant (FBM).

Starting an Amazon FBA business is an exciting venture for entrepreneurs entering e-commerce. With over 9.7 million Amazon sellers worldwide and 66% of them using FBA, understanding the platform’s rules is key to getting started quickly.

Retargeting ads are one of the most powerful tools in a Shopify store owner's marketing arsenal. With cart abandonment rates at 69.99%, recapturing lost traffic is crucial. These ads track visitors who leave without buying and show your products again as they browse online.

Running a successful Shopify store requires more than just listing products and hoping for sales. With Shopify merchants generating over $700 billion in sales since the platform's launch, it's clear that data-driven decisions play a key role in long-term success.

Exploring the possibilities of multiple Shopify stores on a single account is a common consideration for growing e-commerce entrepreneurs.

In the fast-paced world of social commerce, TikTok has evolved into a major e-commerce platform. Over 61% of users have made a purchase either directly on TikTok or after seeing a product featured, according to a 2023 TikTok Marketing Science study.

TikTok Shop is on track to reach $25 billion in global e-commerce sales in 2025, fueled by short-form videos and influencer-led marketing.

With TikTok users consuming over 1 billion videos daily and spending an average of 95 minutes a day on the app, standing out requires more than just having a product; it demands compelling video content.

TikTok now boasts over 1 billion active users, with its commerce features gaining rapid traction, especially among Gen Z and Millennial shoppers.

With over 33.3 million U.S. users making purchases through TikTok in 2024, the platform is now a top-tier e-commerce space.

Discounts in TikTok Shop are among the most effective strategies to attract attention, incentivize purchases, and improve customer retention, all within a space where impulse buying thrives.

With over 1 billion monthly active users, TikTok has evolved into a powerful e-commerce platform, and the Seller Center is at the heart of it all.

TikTok Shop is quickly becoming a go-to platform for social commerce, with global sales projected to surpass $50 billion by the end of 2025.

TikTok Shop generated over $20 billion in sales globally in 2023, proving its impact as a top e-commerce platform, and the numbers constantly rising since then.

The TikTok Shop phenomenon has transformed how brands connect with consumers, opening doors for sellers of all sizes. With over 1 billion active users and a 5–7% average engagement rate, the platform offers unmatched audience interaction.

Flash sales on TikTok Shop can boost conversions by up to 35%, especially when combined with TikTok’s viral algorithm and massive user base.

TikTok Shop’s global GMV surpassed $20 billion all the way back in 2023, and with each passing year, making fast delivery becomes more important than ever before.

With over 150 million U.S. users and billions in eCommerce transactions, TikTok has become a key sales channel for online sellers.

TikTok Shop has evolved into a full-fledged e-commerce platform, driving billions in GMV annually. In 2024 alone, its features led to a 63% rise in in-app shopping activity.

With over 1 billion active users globally—and 150 million in the U.S. alone—TikTok offers huge potential for e-commerce. TikTok users are 1.7x more likely to buy products they discover on the app compared to users on other platforms.