Branding & marketing

Every pet parent has a story, how their dog finally slept through the night, how their cat became calmer, or how a new routine changed everything. These moments are powerful, and brands that tap into them stand out instantly.

If you want to excel in how to market coffee to Gen Z, your strategy must tap into culture, experimentation, and the social rituals that define their daily lives.

If you want to understand how to build a loyal coffee customer base, you’re really learning to design rituals people emotionally depend on. Let’s explore how to do that intentionally.

With so many variables shaping how products perform, it’s clear why personalization is a differentiator in beauty products today. Custom formulas respond to these real biological differences, delivering results that mass-market solutions simply can’t match.

In this guide on how to create beauty product bundles that sell, you’ll learn the strategy behind bundles that customers instantly say yes to.

In this article, we’ll break down E.L.F. Cosmetics' marketing strategy, how it leverages social media, viral campaigns, inclusivity, and strategic product placement to stay ahead of competitors.

In this article, we will dive deep into the secrets behind Rare Beauty's success and uncover what other brands can learn from its playbook.

In this article, we’ll unpack Maybelline’s incredible journey, from a humble mascara startup to a global beauty empire, and share the timeless lessons that brands today can learn from its success.

In this blog, we’ll break down everything, from MAC’s brand values and product innovation to its inclusive campaigns and digital dominance. You’ll see exactly how the brand continues to shape beauty standards across the globe.

But what exactly makes Estée Lauder so influential even in a market flooded with indie startups and digital-first brands? The answer lies in the marketing strategy of Estée Lauder, a smart mix of heritage storytelling, digital transformation, and personalization that keeps the brand relevant across generations.

When you hear that, you instantly get a glimpse into the mindset of one of the most influential businesswomen in history. From selling homemade creams to building a billion-dollar empire, Estée Lauder’s Success Secret wasn’t just about beauty. It was about vision, persistence, and an instinct for what women wanted long before anyone else did.

In this blog, we’ll explore what exactly L’Oréal’s marketing strategy is, discover what makes it so powerful, and highlight lessons brands can use to build their own version of success.

Did you know a tiny grocery in Turin, Italy, turned into the starting point for one of the world’s most loved coffee brands? Lavazza's success is a story full of heritage, bold ideas, and a dash of global ambition.

So, what exactly is the secret behind Folgers’ success? Let’s explore how this iconic brand established its legacy and continues to dominate the coffee aisle today.

In this article, we’ll look at the secret behind NESCAFÉ’s success, exploring how it transformed instant coffee into a global symbol of comfort, convenience, and connection.

In this blog, we’ll explore what Nescafé’s marketing strategy really looks like, from how it built an emotional bond with coffee lovers to how it stays relevant in the age of TikTok, sustainability, and premium coffee trends.

In this article, we’ll break down where the best place to advertise supplements is, explain why they work, and show you how to choose the best fit for your supplement brand. By the end, you’ll have a clear roadmap to reach your target audience and grow your business.

Think about your favorite skincare brand. What keeps you coming back: the results, the scent, or that personal touch that makes you feel seen? That right there is loyalty, and it’s every skincare founder’s dream.

Did you know that a high percentage of beauty shoppers are more likely to buy a product when it’s part of a bundle? Skincare customers, in particular, love convenience. They want quick solutions that fit seamlessly into their routine. That’s where skincare product bundles come in.

Gen Z isn’t just another customer segment; they’re the most informed, vocal, and value-driven generation in skincare history. They grew up watching YouTube tutorials, TikTok skincare routines, and ingredient breakdowns that rival cosmetic chemists.

This guide explains how to do market research for hair products by starting with consumer problems and mapping how to test whether your solution has real demand, competitive viability, and profitability.

The beauty and skincare industry is one of the most competitive in e-commerce. Global brands, indie startups, and influencer-backed labels all fight for attention in a market shaped by fast-moving trends, viral videos, and shifting consumer expectations.

Launching a health and wellness brand without solid market research is like stepping into a gym without a plan. You might see short-term progress, but without structure, it’s nearly impossible to sustain momentum.

Coffee is one of the world’s most competitive consumer markets. New roasters, subscription services, and ready-to-drink options appear every month. Yet, while demand for coffee is universal, not every coffee product succeeds. The difference usually comes down to research.

Launching a supplement brand isn’t just about finding a trendy formula or cool packaging. The market is crowded, regulations are strict, and customers are savvy. Without proper research, even the best-looking supplement can flop.

The vast majority of first-time visitors to your online store will leave without making a purchase. Studies show that the average ecommerce conversion rate ranges from just 2% to 3%, meaning up to 98% of your website traffic may disappear without buying anything.

In the competitive world of e-commerce, capturing visitors' attention is only half the battle. The real challenge lies in keeping those visitors engaged on your online store long enough to make a purchase.

Customer loyalty isn’t just a feel-good metric; it’s one of the most profitable investments an e-commerce brand can make. Studies show that repeat customers spend 67% more than new ones, and retaining just 5% more customers can boost profits by up to 95%.

The pet industry hit $136.8 billion in U.S. spending in 2022 and continues its rapid growth. Today’s pet parents expect premium, personalized care.

The global coffee market is projected to reach over $144 billion by 2025, driven by specialty brews and ethical sourcing. With 73% of consumers more likely to stay loyal to brands that tell meaningful stories, coffee companies must go beyond quality beans.

In the highly competitive cosmetics industry, acquiring new customers costs up to 7x more than retaining them.

Studies show that 87% of consumers rate product content as extremely important when deciding to buy, yet many beauty brands still overlook optimization.

The global subscription eCommerce market is projected to reach $904.2 billion by 2026, an opportunity beauty brands can't ignore.

In skincare, getting customers is just the start; keeping them is key. Customer acquisition costs have risen by over 60% in the past five years.

For beauty brands, the first sale is just the beginning. Encouraging repeat purchases of beauty products fuels steady cash flow and reduces marketing costs.

Retargeting ads are one of the most powerful tools in a Shopify store owner's marketing arsenal. With cart abandonment rates at 69.99%, recapturing lost traffic is crucial. These ads track visitors who leave without buying and show your products again as they browse online.

In the fast-paced world of social commerce, TikTok has evolved into a major e-commerce platform. Over 61% of users have made a purchase either directly on TikTok or after seeing a product featured, according to a 2023 TikTok Marketing Science study.

With TikTok users consuming over 1 billion videos daily and spending an average of 95 minutes a day on the app, standing out requires more than just having a product; it demands compelling video content.

The TikTok Shop phenomenon has transformed how brands connect with consumers, opening doors for sellers of all sizes. With over 1 billion active users and a 5–7% average engagement rate, the platform offers unmatched audience interaction.

Flash sales on TikTok Shop can boost conversions by up to 35%, especially when combined with TikTok’s viral algorithm and massive user base.