Build it, brand it, bank it: Make your business happen

In this article, we’ll break down E.L.F. Cosmetics' marketing strategy, how it leverages social media, viral campaigns, inclusivity, and strategic product placement to stay ahead of competitors.

In this article, we will dive deep into the secrets behind Rare Beauty's success and uncover what other brands can learn from its playbook.

In this article, we’ll unpack Maybelline’s incredible journey, from a humble mascara startup to a global beauty empire, and share the timeless lessons that brands today can learn from its success.

In this blog, we’ll break down everything, from MAC’s brand values and product innovation to its inclusive campaigns and digital dominance. You’ll see exactly how the brand continues to shape beauty standards across the globe.

But what exactly makes Estée Lauder so influential even in a market flooded with indie startups and digital-first brands? The answer lies in the marketing strategy of Estée Lauder, a smart mix of heritage storytelling, digital transformation, and personalization that keeps the brand relevant across generations.

When you hear that, you instantly get a glimpse into the mindset of one of the most influential businesswomen in history. From selling homemade creams to building a billion-dollar empire, Estée Lauder’s Success Secret wasn’t just about beauty. It was about vision, persistence, and an instinct for what women wanted long before anyone else did.

In this blog, we’ll explore what exactly L’Oréal’s marketing strategy is, discover what makes it so powerful, and highlight lessons brands can use to build their own version of success.

Did you know a tiny grocery in Turin, Italy, turned into the starting point for one of the world’s most loved coffee brands? Lavazza's success is a story full of heritage, bold ideas, and a dash of global ambition.

So, what exactly is the secret behind Folgers’ success? Let’s explore how this iconic brand established its legacy and continues to dominate the coffee aisle today.

In this article, we’ll look at the secret behind NESCAFÉ’s success, exploring how it transformed instant coffee into a global symbol of comfort, convenience, and connection.

In this blog, we’ll explore what Nescafé’s marketing strategy really looks like, from how it built an emotional bond with coffee lovers to how it stays relevant in the age of TikTok, sustainability, and premium coffee trends.

In this article, we’ll break down where the best place to advertise supplements is, explain why they work, and show you how to choose the best fit for your supplement brand. By the end, you’ll have a clear roadmap to reach your target audience and grow your business.

Think about your favorite skincare brand. What keeps you coming back: the results, the scent, or that personal touch that makes you feel seen? That right there is loyalty, and it’s every skincare founder’s dream.

Did you know that a high percentage of beauty shoppers are more likely to buy a product when it’s part of a bundle? Skincare customers, in particular, love convenience. They want quick solutions that fit seamlessly into their routine. That’s where skincare product bundles come in.

Gen Z isn’t just another customer segment; they’re the most informed, vocal, and value-driven generation in skincare history. They grew up watching YouTube tutorials, TikTok skincare routines, and ingredient breakdowns that rival cosmetic chemists.

This guide explains how to do market research for hair products by starting with consumer problems and mapping how to test whether your solution has real demand, competitive viability, and profitability.

The beauty and skincare industry is one of the most competitive in e-commerce. Global brands, indie startups, and influencer-backed labels all fight for attention in a market shaped by fast-moving trends, viral videos, and shifting consumer expectations.

Launching a health and wellness brand without solid market research is like stepping into a gym without a plan. You might see short-term progress, but without structure, it’s nearly impossible to sustain momentum.

Coffee is one of the world’s most competitive consumer markets. New roasters, subscription services, and ready-to-drink options appear every month. Yet, while demand for coffee is universal, not every coffee product succeeds. The difference usually comes down to research.

Launching a supplement brand isn’t just about finding a trendy formula or cool packaging. The market is crowded, regulations are strict, and customers are savvy. Without proper research, even the best-looking supplement can flop.

Whether you’re launching a new product, reviewing your current pricing, or planning promotions, this tool helps you calculate SRP, profit per order, and break-even points with speed and accuracy.

From setting the right product price to planning discounts or experimenting with affiliate commissions, this tool delivers a straightforward breakdown of margins, total costs, and break-even points so you always know where you stand.

Not sure how much of each sale you actually keep after Shopify takes its cut? Our Shopify Fee Calculator clears the fog and instantly shows you the real costs behind every order.

Subscription costs, sometimes, tend to be overlooked by e-commerce sellers, at least until margins start slipping, churn creeps up, and shipping costs eat into every dollar earned. At that point, most brands realize they’ve been pricing on gut feel, not data.

In paid media, guessing is expensive. When you run a product-based ecommerce business, especially in dropshipping or private labeling, you can’t afford to know your break-even ROAS.

Choosing the right niche can make or break your print-on-demand business. That’s where the print on demand niche research tool comes in handy. It helps you cut through the noise and identify profitable, scalable ideas, fast.

Selling on Shopify comes with more than just platform fees and product costs. When running a brand, especially in the fast-moving worlds of e-commerce and dropshipping, the true cost structure runs deeper.

Pricing bundles isn’t just about stacking products and guessing what feels “affordable.” For sellers, every dollar, whether for products, packaging, or fulfillment, must be accounted for.

Tracking ROI is one of the most important (yet often overlooked) parts of running a successful ecommerce business. Without knowing exactly how much return you're getting from your marketing and operational spend, it's nearly impossible to scale profitably.

Profitability in e-commerce isn’t just about how much you sell; it’s about how much you keep. That’s why a reliable ecommerce profit calculator is more than a nice-to-have.