How to Find Your Niche on TikTok in 2024 - Influencer Secrets Revealed!

June 12, 2024



    In this blog post, we'll explore why it’s vital to find a TikTok niche and the top niches on TikTok for creators and marketers, including those that do not want to show their faces. 

    We'll also discuss 5 steps to find the best TikTok niche for you, and tips to maximize your TikTok revenue. Here's what we'll cover:

    • The importance of finding your niche on TikTok
    • Popular TikTok niches to consider
    • Very bad examples of TikTok niches to avoid
    • Top TikTok niches that you can excel at without showing your face
    • Key takeaways for finding success on TikTok

    Ready? Let’s get started!

    Do You Need a TikTok Niche?

    We already know that TikTok is a massive market, and more often than not, highly competitive. Finding your TikTok niche can help you create unique and valuable content that speaks directly to a specific audience. 

    For creators, a niche can help build a loyal following and make it easier to collaborate with other creators and brands. Marketers can also benefit from this strategy as it enables them to find creators that align with their audience and values. 

    In addition, determining a niche on TikTok can certainly help you stand out and build a following more quickly. It is imperative to know how to find a niche on TikTok to define your target audience, content, and overall branding. 

    Creators and marketers who leverage TikTok niches are also easily discoverable, and customers can categorize them. 

    On a side note, you can read our guide on how many followers do you need to become an influencer, so you can boost your following and gain recognition among your audience. 

    What Are the Best Examples of Niches for TikTok

    When it comes to finding your niche on TikTok, there are many options. To give you some inspiration, here are some of the best examples of TikTok niches that have become highly popular:

    • Cooking and Baking: With people spending more time at home, cooking and baking content has exploded on TikTok. From quick recipe videos to elaborate tutorials, this niche has become highly popular with foodies and cooking enthusiasts.
    • Beauty and Makeup: The beauty and makeup niche has always been popular, but it's taken on a new life on TikTok. This includes makeup tutorials to skincare tips, this niche offers a wealth of opportunities for creators and marketers alike.
    • Fashion and Style: TikTok has become a hub for fashion and style inspiration, with creators showcasing their unique looks and offering tips and tricks for their followers. This niche offers plenty of opportunities for collaborations with fashion and beauty brands.
    • Fitness and Wellness: With people increasingly focused on their health and wellness, the fitness niche has become highly popular on TikTok. Creators are promoting workout routines to healthy eating tips, and this TikTok niche offers plenty of opportunities for creators and marketers.
    • Gaming: Gaming content has always been popular, and it's no different on TikTok. From gameplay highlights to tutorials, this niche offers plenty of opportunities for creators to showcase their gaming skills and collaborate with brands in the gaming industry.

    As a marketer or creator, finding your niche on TikTok can help you create content that speaks directly to your target audience. 

    By identifying your niche and offering unique and valuable content, you can build a loyal following and collaborate with other creators and brands within your niche. 

    What Are Bad Examples of TikTok Niches

    While finding your niche on TikTok can help you build a loyal following and create valuable content, there are some examples of niches that can do more harm than good. Here are some very bad examples of TikTok niches that marketers and content creators should avoid:

    • Offensive Content: This should go without saying, but any content that is offensive or insensitive should be avoided at all costs. Offensive content can harm your reputation, result in TikTok suspending your account or in severe cases, taking legal action.
    • Clickbait: It may seem tempting to use buzzwords to gain traction, but this can make your account look untrustworthy, and you may not build a loyal following. 
    • Inappropriate Content: Anything that's not suitable for all ages should be avoided on TikTok, such as explicit language, sexual content, or videos that are offensive or inappropriate. 
    • Poor Quality Content: While it's important to find your niche, it's equally important to create content that's high-quality and engaging. If you promote poor content, you will find it difficult to engage your audience and get them to share your videos. 
    • Lack of Authenticity: TikTok is all about authenticity, so any niche that lacks it is likely to fall flat. Do not consider niches for TikTok that are not aligned with your genuine passions and interests, as it will be easier for you to connect to the audience. 

    In summary, marketers and content creators should avoid any niche that could harm their reputation or credibility. Offensive, clickbait, inappropriate, poor quality, and lack of authenticity are all examples of very bad TikTok niches that should be avoided

    Focus your strategies and time on developing authentic, branded content that aligns with your niche and your audience. 

    On that note, let’s move on to 5 steps on how to find your TikTok niche!

    5 Steps to Find and Create a Niche on TikTok?

    To find the best niches on TikTok for promoting your products or services, it's crucial to have a deep understanding of your target audience. 

    To accomplish this, evaluate your TikTok analytics to understand who your customers are, what their usage habits are, and what videos they’re looking for. 

    Here are some effective strategies to help you determine how to create a niche on TikTok that drives your brand to success. 

    Step 1: Analyze Your Competitors

    Analyzing your competitors is a great way to find potential niches on TikTok. By studying what your competitors are doing, you can identify gaps in the market and opportunities to differentiate your brand

    To find the best TikTok niche, analyze your competitors through current trends, hashtags or marketing tactics your competition is leveraging. Consider methods to add your own personal touch to these strategies, and take advantage of areas your competitors are lacking. 

    In addition, you can use tools like TikTok analytics or social media listening tools to track what people are saying about your competitors on social media and find ways to fill gaps or address any pain points. 

    Bonus tip: To become a successful TikTok creator, read our guide on how to develop a social media influencer marketing strategy to maximize your content niche’s performance! 

    Step 2: Research Popular Hashtags

    Hashtags are a powerful tool for discovering new niches on TikTok. Through hashtag research, you can find and connect with TikTok users who want to engage in the content you post. 

    To begin, use hashtag research tools to find popular hashtags in your TikTok niche, and experiment with different hashtags to determine ones that develop traction. It is vital to use hashtags that are relevant to what you post and would make it easier for TikTok users to find you. 

    You can also use tools like TikTok's built-in analytics to track the performance of your hashtags and refine your strategy over time.

    Step 3: Collaborate with Influencers

    If you want to know how to find your niche on Tiktok, the third step is collaborating with influencers can help you tap into new niches on TikTok and reach a wider audience. Look for influencers with a strong presence in your industry or niche, and see if they are open to collaboration opportunities. 

    This can include sponsored posts, shoutouts, or joint campaigns that help promote your products or services to their followers. By partnering with influencers, you can tap into new markets and build brand awareness in new and exciting ways.

    Step 4: Use TikTok Analytics

    TikTok's built-in analytics can provide valuable insights into your audience's preferences and behaviors. So, when it comes to how you find your niche on TikTok, analytics can point you in the right direction. 

    Use analytics to track engagement rates, follower growth, and video performance to see what types of content are resonating with your audience. 

    You can also use analytics to identify trends and patterns in your audience's behavior, such as the times of day when they are most active or the types of content that generate the most shares and likes.

    Step 5: Experiment with Different Content Formats

    If you want to know how to find your niche on TikTok, the final step is experimenting with different content formats to create content that resonates with your audience. This can include short-form videos, tutorials, product demos, or behind-the-scenes glimpses of your business. 

    Try out different formats and see what types of content generate the most engagement and interest from your audience. By being creative and experimenting with different types of content, you can find your ideal TikTok niche and build a loyal following that translates to real business success.

    The 6 Best TikTok Niches in 2024

    Looking to find or create your niche on TikTok? There are many different niches on TikTok to consider! Here is an overview of these best niches on TikTok and statistics from Google Trends on how these topics have performed throughout the past year. 

    1. Dance

    Dancing videos are always a hit on TikTok, making it one of the best TikTok niches to get started with. Creators should showcase their moves, create challenges, or teach others how to dance. 

    To find your niche, explore different styles of dance, engage with the dance community, and experiment with different types of content to find what most attracts your target viewers. Here is an overview of how TikTok dance videos have trended over the past year. 


    Bonus Tip: If you have 10,000 followers (or more) in the dance space, selling merch, vitamins, or supplements would be a great way to monetize your audience.

    2. Comedy

    Comedy is another popular niche on TikTok that can help you develop a large following. To find your niche, explore different types of humor, experiment with different formats, and engage with other comedians on the platform. 

    You can also create relatable and funny videos that tap into current events, pop culture, or everyday situations.

    3. Food and Cooking

    Food and cooking-related content is a great niche for those who are passionate about culinary arts. Aspiring TikTok marketers and creators should promote short, fun, and creative cooking videos, experiment with different recipes, and interact with other foodies on the platform. 

    In addition, share your own cooking hacks or tips to help others create delicious meals.

    4. Beauty and Makeup

    Beauty and makeup is a classic TikTok niche that is always in demand. To tap into this segment, share makeup tutorials, product reviews, and transformation videos. Experiment with different makeup looks, engage with other beauty influencers and stay up-to-date on the latest beauty trends. 

    And if you decide to sell and promote products, read our guide on how to calculate prices for your products and secure a competitive edge on TikTok!

    5. Travel

    Travel and tourism-related content is perfect for showcasing beautiful destinations and travel experiences. Creators share videos and photos of their adventures, inspiring their followers to explore new places. 

    This niche is perfect for promoting travel-related products, services, or events.

    6. Sports and Health Supplements 

    Supliful is your best bet if you’d like to sell and promote health supplements for sports as a TikTok niche. 

    You can cater to diverse nutritional needs, from multivitamins to specific health boosters. Moreover, Supliful’s user-friendly platform enables you to design unique supplement labels, ensuring your products resonate with your brand identity and make a striking impression. 

    Alongside this, Supliful offers comprehensive support for entrepreneurs, providing guidance from navigating regulatory compliances to effective marketing strategies. You can leverage the wealth of resources available at the Supliful Academy

    The Top 5 TikTok Niches Without Showing Your Face

    Not everyone is comfortable showing their face on TikTok, but that doesn't mean you can't find success on the platform. We have the top 5 TikTok niches without showing your face below! 

    Plus, if you want to find more awesome niches for TikTok, read our guide on how to discover trending products on Google Trends for inspiration!

    1. Gaming

    The gaming niche is highly popular on TikTok, and you don't need to show your face to create compelling content. From gameplay highlights to tutorials and reviews, there are plenty of opportunities to create engaging gaming content without showing your face.

    2. Sports

    Whether it's showcasing trick shots or sharing training tips, the sports niche is highly popular on TikTok. You can easily create compelling content without showing your face by focusing on the action, or equipment, or using animations to illustrate your point.

    In addition, Supliful can help you kickstart your sports niche on TikTok through tailored supplements and health brand development!


    3. Business and Investing

    Business and investing may not be the most glamorous topics, but they're highly popular on TikTok. You can create informative content such as investment tips, stock analysis, or cryptocurrency trends without showing your face.

    4. Photography

    The photography niche is highly visual, so you don't necessarily need to show your face to create great content. Creators can showcase their skills by sharing behind-the-scenes footage of their photography process or offering tips and tricks for capturing the perfect shot.

    5. Life Hacks

    Life hacks are highly popular on TikTok and can be easily demonstrated without showing your face. TikTok audiences will engage in tips for organizing, cleaning, cooking, or anything else that makes life easier for them.

    There are plenty of TikTok niches that you can excel at without showing your face. Gaming, sports, finance and investing, photography, and life hacks are just a few examples of niches that offer plenty of opportunities for creators and marketers. 

    Tips to Maximize Your TikTok Revenue

    Here are some tips to help you maximize your TikTok revenue:

    • Choose the Right TikTok Niches: Choosing the right niche is crucial for maximizing your TikTok revenue. Look for niches that align with your brand or product, and have a large and engaged following. This can include niches like dance, gaming, comedy, and beauty which are popular and have a wide appeal. 
    • Create Engaging Content: Creating engaging content is key to maximizing your TikTok revenue. Determine ways to make your content entertaining, informative, or inspiring, and use creative editing and storytelling techniques to capture your audience's attention. Leverage TikTok Advertising: TikTok advertising is a powerful tool for reaching a wider audience and generating revenue on the platform. Find advertising opportunities that align with your brand or product, such as sponsored posts or in-feed ads, and create compelling ad content that captures your audience's attention. 
    • Promote Your Products or Services As Much As Possible: Promoting your products or services is a key part of maximizing your TikTok revenue. Use your TikTok account to showcase your products or services, and include links to your website or online store in your bio or video descriptions. It is also beneficial to include call-to-actions (CTAs) to promote TikTok viewers to take your desired action. 

    Crafting a Distinctive Presence on TikTok

    To create a distinctive presence on TikTok, start by infusing your content with a unique style that reflects your personality and resonates with your target audience. Embrace the latest trends but add your own twist, whether it's through creative editing, storytelling, or showcasing your individual talents. 

    Establish a consistent visual theme, such as a recognizable color palette or editing style, to enhance brand identity. Engage with your audience by responding to comments and fostering a community around your content. Collaborate with other creators to bring fresh perspectives to your videos and expand your reach. 

    Additionally, leverage TikTok features like duets and stitches to interact with trending content while injecting your personal flair. By consistently delivering authentic and original content, you'll carve out a distinctive niche, making your presence memorable and captivating on the platform.

    Key Takeaways:

    • Finding your niche is important for standing out in a crowded space like TikTok. It allows you to create content that's unique and valuable to your audience.
    • Popular TikTok niches include dance, comedy, cooking, beauty and makeup, travel and sports, and health supplements. These niches have proven to be highly engaging and offer plenty of opportunities for creators and marketers.
    • However, it's crucial to avoid offensive, clickbait, inappropriate, poor quality, and lack of authenticity niches. These niches can harm your reputation and make it harder to build a loyal following.
    • There are plenty of niches such as gaming, sports, business and investing, photography, and life hacks that you can excel at without showing your face
    • Only consider the best niches for TikTok that project your values and passions. This will make it easier to create content that attracts users who will find your content engaging. 


    Why is it important to find the right TikTok niche for your business?

    Choosing the right niche on TikTok is crucial to the success of your marketing campaign. By identifying your target audience, you can create content that resonates with them and drives engagement. A well-defined niche can also help you stand out in a crowded market and gain a competitive edge.

    What are the top TikTok niches in 2023?

    Some of the top TikTok niches in 2023 include dancing, comedy, arts and crafts, and fashion. These niches offer businesses a range of opportunities to create engaging content and reach their target audience.

    What are the different types of TikTok video

    Some of the top TikTok video types include tutorials, hashtag challenges, and influencer collaboration videos. Each type of video can be used to promote products, services, or events, and they all have their unique advantages and challenges.

    What are the challenges of TikTok marketing?

    Despite its advantages, TikTok marketing also presents some challenges. These include content format limitations, high costs, and the fact that most TikTok users are young. Marketers need to be aware of these challenges and develop strategies to overcome them.

    What are the advantages of TikTok marketing?

    TikTok marketing has many benefits, including a large user base, excellent engagement rates, and the potential to increase revenue. With its growing popularity, TikTok offers businesses a unique opportunity to reach a wider audience and create brand awareness.

    How can I find the right niche on TikTok?

    If you’re wondering “how to find my niche on TikTok”, you must understand your target audience, conduct hashtag research, leverage creator networks, and evaluate influencers on other platforms. By following these steps, businesses can identify the best niches for their products or services.

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