How Often Should You Post On Tiktok? Best Practices For 2024

Over 1 billion videos are viewed on TikTok daily while 1.9 billion people (150 million of which are Americans) use the platform. Thus, there is an incredible opportunity to share videos and enjoy significant user interaction–when done the right way.

However, you must know how often you should post on TikTok to make the most of your content.

What is the ideal TikTok posting frequency?

TikTok creators should aim to post at least 1 to 4 times a day. According to Tiktok, you can start small and work your way up naturally. This is a more realistic approach for small businesses or startups, ensuring you don't get overwhelmed or easily bored.

TikTok recommends posting weekly at least 3 to 4 times in the beginning as they work their way up to the ideal Tiktok posting frequency of 1-4 times a day.

You don't have to rely on TikTok posting alone. You can always make the most of your content through content repurposing on or from other social media platforms.

Remember, however, that the post frequency alone doesn't contribute to an overall visibility boost and increase in your TikTok audience. Different factors, such as sharing relevant, engaging, and high quality content play a role in the overall results.

With lower-quality content, you will not achieve your desired results even with the ideal posting frequency.

How your audience interacts with the content (likes, comments, and shares) and content features (video audio, caption, and hashtags) also impact your post visibility.

Similarly, overwhelming your audience with content (even high-quality) by overposting (more than 4 posts a day) can negate the goal of boosting visibility and attracting quality engagement.

What is the best time to post on TikTok?

According to Hootsuite, posting on TikTok on Thursday at 7 PM offers the most user engagement and is among the best times to post on TikTok. Here is the best time to post on Tiktok (peak hours) on different days:

1. Monday: 9-11 PM (10 PM being at the peak)
2. Tuesday: 8-10 AM (9 AM being at the peak)
3. Wednesday: 6-8 AM (7 AM being at the peak)
4. Thursday: 7-9 PM (7 PM being at the peak)
5. Friday: 2 - 4 PM
6. Saturday: 10 - 12PM
7. Sunday: 7-8 AM and 4 PM

It's worth noting that this Tiktok posting schedule recommendation is subjective and different TikTok accounts will have varying parameters.

For instance, as a brand, you first have to identify your target audience and their user behavior to pinpoint the best frequency and times to post on TikTok.

How to know the ideal posting frequency for your brand on TikTok

The main goal for brands that post on TikTok is to make it on the For You page. This makes it easy for a wider potential audience pool to discover and engage with your brand. One thing to note is that videos that make it to this side of the TikTok algorithm are usually not older than a couple of days.

This means that you have to not only post excellent quality, relevant, and engaging content to boost visibility. You also want to churn out videos more consistently and daily to make it to the For You page.

TikTok is a fast-paced app–there's no chance that the video you posted 2 weeks ago and disappeared from the app will get picked!

Fortunately, with over a billion users, TikTok certainly has a wide audience scrolling, searching, and engaging. Your only job is to find the best time to connect with them. This is by knowing how often to post and when to post.

Leverage Tiktok analytics to improve posting strategy

Your Tiktok account's analytics and metrics are a treasure trove of information. This is where you can find an array of data about your account and audience–know what you are doing right and what to stop doing.

Track posts and audiences

As you continue to share social media posts, compare current posts with past ones (historical data) to track progress and even know where to adjust your posting.

If you already use TikTok, chances are, you have TikTok videos that have performed well in the past, made it to the top of the TikTok algorithm, or appeared on TikTok's suggestion page.

You can also evaluate Tiktok posts analytics by looking at these well-performing posts. Look at what contributed to their success–including their posting times.

Further, look at data, such as engagement rates–examine your posting frequency in relation to high engagement rates.

This can help you figure out how to achieve high engagement rates by nailing the posting frequency.

Also, take advantage of your target audience data.

• Learn where your audience is located–do you have a US-based or global audience?
• The time differences–are your audience in a different time zone?
• When they interact with your content the most

This information helps you know when to post when they are online and not when you have time to post.

Learn from competitors

You can get guidance on posting frequency and times by learning from your competitors. Explore accounts like yours that target a similar audience base, track their posting schedule, and their best performing content.

Ideally, you want to learn from accounts that are doing well - attracting more traffic and enjoying maximum engagement.

Adjust to TikTok trends

Your social media posting schedule will not always be ironclad. The same way TikTok is fast-paced is the same way it is constantly evolving. Thus, you have to make adjustments, changes, and improvements to evolve with it.

If you notice a change (e.g. drop in engagement), examine your analytics and make the necessary adjustments.

If you don't evolve with the platform, it's easy to be overtaken by newer creators and brands or accounts that take advantage of the ever-evolving trends and features.

4 key strategies for the best posting frequency results

1. Craft the perfect posting schedule: maintain a consistent presence

You can use your TikTok analytics to design a content schedule. With pre-designed posting schedules, you are less likely to fall behind in posting content and you know exactly when to post. Posting consistently is also key.

Create or shoot your videos and schedule content publishing to avoid the redundant process and to streamline your social media posting.

In fact, you can schedule posts to publish on different social media platforms from a single social media management tool- maintaining consistency across the board.

2. Humanize your social media brand persona

While content is king and so is your posting time and frequency, your brand needs to relate to your audience. On social media, you can do this through engagement.

Like and respond to comments and even create FAQ posts to respond to audience questions or comments. This is a fantastic way to enjoy more engagement and thus, boost your brand visibility on the platform.

3. Diversify content: quality over quantity

Tiktok allows you to craft a wide range of content formats, ranging from sketches to tutorials and even dance routines.

Pick what resonates with your brand, craft high-quality content, and share diverse content you post on TikTok to keep your target audience engaged and interested. In fact, your power on any social media platform is your content.

So, if you can pinpoint what your audience likes to watch, you can even slow down on the posting frequency.

After all, posting for the sake of posting will have people scrolling past your multiple posts with no engagement. You may not get it right the first time. So, the key is to experiment, learn, and adjust as you go.

4. Shorten video lengths

Whether you go for a tutorial or dance routine, your post length matters on Tiktok. The actual length varies by your audience and the type of content you share.

But, in general, the TikTok algorithm favors shorter videos. After all, the goal is to capture the audience's attention and keep them engaged while delivering your message. Aim for a 15 to 60-second video.

Social media posting frequency: TikTok vs other platforms

Most brands and businesses operate different social media channels–not just TikTok. While some social media marketing strategies are the same, you have to implement different strategies for different social channels.

For instance, TikTok users for the most part are active and engage with content the most during early morning and even peak. On the other hand, Instagram users are more active during the 9-5 period on a weekday.