How to Start a Pre Workout Company: A Step-by-Step Guide

September 28, 2023



    Starting a pre-workout company can be both a rewarding and challenging endeavor. As the pre-workout industry grows, so does the need for new and innovative products that appeal to the health-conscious consumer. 

    And hey, who doesn’t want a new hustle?

    By following the steps outlined in this guide, you can be well on your way to launching an innovative pre-workout company of your own!

    In this step-by-step guide, we'll cover:

    • Identifying your target audience and industry research.
    • Crafting a solid business plan and securing financing.
    • Building your brand, marketing, and online presence.
    • Managing day-to-day operations, hiring and handling employees, and evaluating success.
    • Plus, discover how you can kickstart your pre-workout brand.

    Read on to know more about how you can succeed in the supplement industry with your own supplement brand! 

    13 Steps to Starting A Pre Workout Company

    The first step in starting a pre-workout company is to determine your business goals. What are your long-term objectives? What's the product that you want to produce?

    Do you want to focus on creating a general pre-workout formula or focus on niche products such as vegan pre-workouts or natural pre-workouts? Answering these questions will help you define a clear mission for your business.

    Step 1. Identifying Your Target Market

    The first step in building a supplement business is to identify your target market. Ask yourself these questions:

    • Who is your ideal customer?
    • Are they health-conscious gym goers or weekend warriors?
    • Do they prefer lifestyle-oriented products or are they focused on performance gains? 

    Understanding who your target market is will help you hone in on the right product and marketing strategies for your business.

    Step 2. Researching the Pre-Workout Industry

    It's important to have a good understanding of the pre-workout industry before launching your business. The way to do it is by:

    • Researching brands and products that already exist can help you identify potential gaps in the market or areas where your business could be competitive.
    • Familiarizing yourself with industry trends and regulations helps you stay ahead of the competition and ensure that your products comply with relevant laws and standards.

    Bonus Tip: TikTok is growing and it’s also become a gateway to trends, even in the pre workout industry. Know more about your audience and check our guide on how to find a niche on TikTok so your scrolls throughout the day not only give you fun but also profit!

    Step 3. Developing a Business Plan for Your Pre-Workout Company

    Having a comprehensive business plan is essential for any successful business.

    Your business plan should include:

    • an executive summary
    • a description of your product
    • an analysis of your target market
    • a marketing strategy
    • and a financial plan

    A well-crafted business plan will serve as a roadmap for your business and help you stay organized as you move forward.

    Bonus Tip: Learn from unconventional success stories like Crocs. Their "come as you are" approach, although different from supplements, highlights the power of authenticity and simplicity. So how does Crocs business model look like? Learn to position your brand’s transparency and ingenuity from them!

    Step 4. Securing Financing for Your Supplement Company

    Securing financing is an important step in launching any business.

    Exploring financing options for your own supplement business:

    • Venture Capital: Venture capital firms or individual investors can provide essential capital for your supplement brand, offering them a stake in your business. This is a strategic choice for those aiming to own their supplement company.
    • Angel Investors: Angel investors, typically high-net-worth individuals, inject their personal funds into your business in exchange for equity or convertible debt. Beyond the financial boost, they provide mentorship and even help you find a good target audience!
    • Crowdfunding: Platforms like Kickstarter, Indiegogo, and GoFundMe to gather funds from a broad audience. This small investment strategy can help you initiate a new line of supplements and attract public support, fostering business growth.
    • Government Grants: Seek government grants to fund your supplement company, especially if you're involved in research or development. These grants usually come without the need for repayment.
    • Bank Loans: Secure a bank loan to kickstart your supplement venture. Various loan types, such as term loans and Small Business Administration (SBA) loans, can support your business growth and profit margin while making sure FDA regulates your products.

    With these financing options, your business grows while staying compliant with FDA regulations. Expand your product line and sell more effectively, all while developing your supplement brand from the ground up.

    professional people highfiving

    Step 5. Choosing a Business Structure for Your Pre-Workout Company

    Choosing the right business structure for your pre-workout company is essential for legal and tax purposes.

    The most common business structures are:

    Each has its own advantages and disadvantages, so it's important to research each option before making a decision.

    Step 6. Obtaining Licenses and Permits for Your Pre-Workout Company

    Depending on where you are located, you may need to obtain certain licenses and permits before launching your pre-workout company.

    Common licenses and permits include:

    Make sure to check with your local government to determine what licenses and permits you may need.

    Step 7. Setting Up the Physical Location of Your Pre-Workout Company

    If you're planning to open up a physical location for your pre-workout company, then it's important to choose the right location. To do so, you should:

    • Consider the size of the space you need.
    • Ensure your supplement business is within the right proximity to potential customers.
    • Make sure your space has available parking.
    • Make sure that all zoning laws are followed when selecting a space for your business.

    Step 8. Creating a Brand Identity for Your Own Supplement Business

    Creating an engaging brand identity for your own supplement line is essential! If you’re looking into private label supplements make sure you look for a private label manufacturer that knows the supplement industry in and out. With their help, you should:

    • Develop a unique logo for your own supplements. Selecting an eye-catching color palette helps your supplement packaging hard to forget!
    • Establish a consistent brand voice. This is an important piece of creating a recognizable private labeling brand that will solidify your supplement company.
    • Secure your presence on social media and create content that resonates with your potential customers and your supplement business.

    Step 9. Developing a Marketing Plan for Your Pre-Workout Company

    Starting a pre workout company is not easy! You need to do a lot of market research to find new customers while deciding on the right pricing structure. That’s why you need a good marketing plan to help you reach more target audience and generate more sales.

    Decide on a mix of traditional and digital marketing tactics such as:

    • print ads
    • TV commercials
    • radio ads
    • email campaigns
    • influencer marketing
    • social media advertising
    • search engine optimization (SEO)
    • and content marketing

    Each of these strategies can be tailored to fit your budget and reach the right people. Whether you’re looking to sell dietary supplements, whey protein, protein powders, custom supplements, or an all-natural supplement line, these strategies will be your success road map.

    Step 10. Creating an Online Presence for Your Pre-Workout Company

    Knowing how to start your own pre workout brand just means figuring out how to get into the fitness industry. In today's digital world, starting your own company means getting into social media. Build an online presence if you want to succeed in business!

    Establish an engaging website for your private label products. You can do this by making sure it has user-friendly features such as product pages, shopping carts, and contact forms is essential for any eCommerce business.

    Additionally, setting up accounts on popular social media platforms such as Facebook and Instagram can help you reach more potential customers for your supplement businesses.

    Step 11. Hiring Employees to Help Run Your Pre-Workout Company

    Managing inventory is hard without help. Once your business is up and running, you may need to hire employees to help manage the day-to-day operations. Decide what positions need to be filled and start looking for qualified candidates that fit into the culture of your company.

    It's also important to understand the legal requirements that come with hiring employees such as setting up payroll taxes and workers' compensation insurance.

    Step 12. Managing the Day-to-Day Operations of Your Pre-Workout Company

    Managing the day-to-day operations of your pre-workout company can be a daunting task. When you’re just starting out, you need to look for a private label manufacturer, then try to register your business bank account, figure out marketing efforts, profit margins and more!

    To make this process smoother, consider developing processes for:

    • ordering inventory
    • producing product
    • shipping orders
    • tracking customer data
    • managing customer service inquiries
    • handling bookkeeping tasks such as invoicing
    • and tracking sales taxes

    By effectively managing these day-to-day tasks, you can focus on growing your pre-workout business while maintaining efficient operations.

    Bonus Tip: Planning to sell products on Shopify? Sell your new supplement with efficiency by checking our guide on how to automate a shopify store

    Step 13. Evaluating the Success of Your Pre-Workout Company

    Once your company is up and running, it's important to monitor its performance closely. With that in mind, you should:

    1. Analyze customer feedback
    2. Track revenue growth over time
    3. Review inventory levels and sales numbers
    4. Measure website analytics such as pageviews
    5. Identify areas of improvement.

    This information will help you adjust your strategy as needed in order to maximize success.

    By following the steps outlined in this guide on how to start a pre workout company that appeals to health-conscious consumers you can sell your private label supplements more effectively. 

    Whether you want to start selling or are already experienced in the pre-workout industry like other known brands, these steps can help ensure that you're well on your way to launching an innovative pre-workout supplement business of your own.

    people in the boardroom talking

    How to Start Your Own Pre Workout Brand with Supliful

    Ready in starting a pre workout company? Supliful Academy is your one-stop destination for a hassle-free journey.

    We've got you covered:

    • Quality Ingredients: Discover trusted sources.
    • Unique Branding: Craft a standout identity.
    • Visual Excellence: Elevate your brand aesthetics.
    • Effortless Online Store: Set up a user-friendly shop.
    • Effective Management: Get practical tools.

    Supliful Academy is your aid in launching your business venture without the hassle.


    The dietary supplement industry is not just about selling products; it's about promoting well-being. With the right approach, your supplement business can make a meaningful impact in the lives of your customers, contributing to their dietary supplement health goals.

    So, take the plunge, jump into the pre workout business, and create a dietary supplement lines that resonates with consumers in this thriving supplement industry.


    How can I build customer loyalty in my pre-workout business?

    Building customer loyalty involves offering high-quality products, providing excellent customer service, and maintaining transparent communication with your customers. Consistently delivering on your promises and engaging with your audience can help foster trust and loyalty.

    How do I effectively sell my pre-workout products?

    Effective selling requires a well-thought-out marketing strategy that includes targeted advertising, engaging content, and a strong online presence. Understand your target audience, showcase the benefits of your products, and utilize various sales channels to reach potential customers.

    How can I avoid severely limiting my pre-workout product's appeal?

    To avoid limiting your product's appeal, focus on diversifying your product line by offering variations that cater to different customer preferences. Additionally, stay updated with industry trends and customer feedback to adapt your product offerings accordingly.

    What should I include on my pre-workout product labels?

    Pre-workout product labels should include essential information such as ingredients, usage instructions, warnings, and nutritional facts. Ensure compliance with regulatory requirements and provide clear and accurate information to build trust with consumers.

    How can I differentiate my pre-workout brand from other competitors in the market?

    To stand out, focus on creating a unique brand identity, offering innovative product formulations, and providing exceptional customer experiences. Highlight your brand's values, benefits, and what sets it apart from other pre-workout brands.

    Is starting a pre-workout supplement business a viable option for new brands?

    Yes, starting a pre-workout supplement business is viable for new brands. However, it requires thorough market research, a well-crafted business plan, and a strong marketing strategy to compete in the competitive supplements industry. Success can be achieved by offering high-quality products that meet customer needs and expectations.

    Looking for More Wisdom?

    If you are looking for other articles on different types of businesses then these articles are a must see:

    1. How to create dropshipping supplement company
    2. How to start a protein shake company
    3. How to start a whey protein company

    These posts will help you learn more about how to start supplement business so you can improve your skills.


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