How to Promote Your Products on TikTok Shop

June 4, 2024



    TikTok has blown up into one of the biggest social networks ever! It's got over 1 billion active users every month since it started in 2016. Pretty crazy, right?

    Right now, more than 5 million businesses use the platform to sell their products, and over 150 million people in the US use it every day.

    TikTok has a lot to offer—entertaining videos, daily vlogs, dance challenges, and general lifestyle advice—but there's more to do on the TikTok Shop.

    Many businesses and brands are leveraging the site to promote their products and drive sales especially to connect with the younger demographics. If this is a good fit for your business, keep reading to find out how to market and sell your products on the platform.

    Generating sales on TikTok Shop

    TikTok is an amazing platform to generate sales. It has a global user base of over 1.9 billion and it's projected that by 2027, TikTok will reach a user base of a whopping 2.2 billion.

    The app is the first non-Facebook (now Meta) app with over 4.7 billion downloads. Almost 20% of people aged 18 and older all over the world use TikTok of which, 33% of TikTok Shop users actually have bought a product after seeing it on the platform.

    Number of TikTok users from 2020 to 2025 (in millions)

    All of this proves that TikTok Shop is the place to be if you're looking for online sales and your thinking to start using the platform to promote your business, there's no time better than right now.

    Getting started with TikTok Shop

    Step 1: Create your account

    First, install the TikTok app and create an account. 

    If you want to keep your personal and business activities separate, consider creating a dedicated business account. This allows you to switch between accounts easily using the same login information.

    Next, choose a creative and consistent username across all your social media platforms to make it easier for people to find and recognize you. Don’t forget to add a profile photo and a bio that briefly describes your brand. You can also link your Instagram and YouTube accounts for seamless navigation.

    Step 2: Upgrade to a Pro account

    Initially, you will have a "Personal" account. To access enhanced features and analytics, upgrade to a "Pro" account. 

    For businesses, select the "Business" account. This upgrade provides detailed performance analytics, allowing you to track which videos are performing well and which need improvement. You can also include contact information and links to your online store, Amazon storefront, or Facebook Business page in your bio.

    Step 3: Start creating engaging content

    Creating engaging content is key to attracting interest in your brand. Focus on making content that entertains, informs, or aligns with the latest TikTok trends. Aim for visually appealing and engaging content to encourage viewers to interact with your posts.

    Promoting your products on TikTok Shop

    You've set up your shop, what's next? Make your TikTok Shop shine.

    1. Optimize your catalog

    Your TikTok Shop is in the purchasing tab of your account, and a well-organized catalog is key to converting viewers into customers. Think of it like a tidy, inviting store. Here’s how to make it happen:

    • Focus on design and quality: Use high-quality, visually appealing product images. Consumers often choose products based on their looks.
    • Consistency is key: Keep your product graphics consistent to make your brand easily recognizable.
    • Include basic info: Provide essential product information to help customers make informed decisions.

    2. Introduce your TikTok Shop to your audience

    Now that your shop is ready, it's time to spread the word.

    • Create videos: Use TikTok’s features to create fun videos showcasing your products and their locations in your shop.
    • Visual tours: Give your followers a visual tour to make it easier for them to explore and buy.
    • Use hashtags and captions: Increase your reach by using relevant hashtags and engaging captions.

    3. Promote your products

    With your shop up and running, it’s time to get those products noticed.

    • Live streams and posts: Showcase your products in live streams and posts.
    • Shout-outs: Mention new products in your bio and give them shout-outs.
    • Be creative: Make your promotions fun and engaging. Boring descriptions are out—add a splash of creativity to captivate your audience.

    4. Collaborate with influencers

    Partnering with influencers can significantly boost your brand's visibility. 

    Research and choose influencers who share your target audience and brand values. Make sure to focus on their engagement and content quality rather than just follower count.

    Influencers will often use TikTok Stories to promote products, which disappear after 24 hours, creating a sense of urgency and exclusivity.

    5. Use TikTok Ads

    Investing in TikTok Ads can help increase the reach of your promotions. Here are some effective Ad formats:

    • In-feed Ads: These appear as regular posts in users' feeds and can drive traffic to your page. 
    • Brand takeovers: These ads appear when users open the app, capturing immediate attention. Although a little on the expensive side, they are highly effective for brand recognition.
    • Branded effects: Create shareable content with custom filters or effects.

    Success stories of brands that made it big on TikTok Shop

    Several businesses, brands, and online stores have hit it big on TikTok by using the platform to promote their products and services. Let's walk through some of their success stories and what you can learn from them.

    1. NYX

    NYX recently hosted an exciting six-day creative hashtag challenge to inspire beauty enthusiasts and creators. They collaborated with five TikTok influencers to create a unique song for the campaign, which went viral. Followers were encouraged to try out different lip gloss colors while singing or performing, with a chance to win $1,200 worth of NYX products.

    The campaign generated over 2 million user-generated videos, showing a 42% increase in brand awareness. The hashtag #butterglosspop received an incredible 11.2 billion views.

    Takeaway: Team up with influencers and create fun challenges to get more people talking about your brand and sharing their own content.

    2. Netflix

    In 2020, Netflix expanded its user base to over 13.5 million TikTok followers by creating popular and engaging content tailored for their community. The third season of Cobra Kai was a notable success, featuring a branded interactive Cobra Kai Chop filter. 

    Influencers from all over the world added their creative touch, resulting in the hashtag #CobraKaiChop to receive a whopping 5.6 billion views.

    Takeaway: Use interactive filters and collaborate with influencers from around the world to create content that everyone will love.

    3. EA

    EA Games introduced an interactive element to their campaign with the #PlayWithLife campaign. This encouraged users to show off their favorite outfits, with a branded creative effect featuring a plumbob floating over their heads. The campaign sparked a popular trend, with the hashtag being viewed over 15 million times.

    Takeaway: Add fun, interactive elements to your campaigns to make them more engaging and memorable.

    4. Nascar

    Nascar became one of the top brands on TikTok by connecting with their community through innovative content. An accidental sponsorship between Nascar driver Ryan Vargas and TikTok led to a successful partnership. This collaboration allowed Vargas to complete the final six races of the season, highlighting the potential of TikTok for sports marketing.

    Takeaway: Embrace unexpected opportunities and engage with your community to create genuine connections and boost your brand.

    Partner up with Supliful to sell on TikTok Shop

    Let Supliful be your go-to buddy for generating revenue by promoting our products on the TikTok shop.

    At Supliful, we’re here to help you create a unique and standout brand identity, whether you’re just starting out or already an ecommerce pro. We offer top-notch white label products for online sales and assist you in building your own brand.

    Check out ourselection of wellness essentials, hygiene products, white label supplements, and pet care items. With the Supliful TikTok Shop Integration it's easy to promote your products and start making money right from the comfort of your home. 


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