What Are the Best Wellness Hashtags for Instagram and TikTok? Top Wellness Hashtags

Wellness content is booming on social media, with the global wellness industry now worth over $4.5 trillion. 

Instagram has more than 45 million posts under #wellness, while TikTok’s #wellnesstok has racked up 1.6 billion views—proof that users are actively engaging with health and self-care content.

Whether you're sharing mindfulness tips or promoting private label supplements, knowing what the best wellness hashtags for Instagram and TikTok are can significantly boost your content’s reach.

Top Instagram Wellness Hashtags for Facebook and TikTok

Instagram remains a powerhouse for wellness content with its visually driven platform perfect for before/after transformations, product showcases, and inspirational content. 

Here are the most effective Instagram wellness hashtags organized by category:

General Wellness Hashtags

• #wellness (33M+ posts)
• #wellnessjourney (5M+ posts)
• #holistichealth (4M+ posts)
• #wellnesswednesday (2M+ posts)
• #wellnesslifestyle (1.5M+ posts)

These broader hashtags cast a wide net but should be balanced with more specific tags to prevent your content from getting lost in the shuffle.

Fitness and Movement Hashtags

• #fitnessmotivation (45M+ posts)
• #workoutathome (8M+ posts)
• #functionalfitness (4M+ posts)
• #strengthtraining (21M+ posts)
• #mobilitytraining (2M+ posts)

Fitness content performs exceptionally well on Instagram and can drive significant traffic to fitness supplements or wellness products that support active lifestyles.

Nutrition and Diet Hashtags

• #cleaneating (46M+ posts)
• #nutritioncoach (3M+ posts)
• #plantbaseddiet (5M+ posts)
• #intuitiveeating (3M+ posts)
• #balancednutrition (1M+ posts)

If you're selling health products on Instagram, these nutrition-focused hashtags can connect you with users actively seeking dietary improvements.

Mental Health and Mindfulness Hashtags

• #mentalhealthmatters (19M+ posts)
• #mindfulnessmeditation (3M+ posts)
• #selfcaresunday (7M+ posts)
• #anxietyrelief (4M+ posts)
• #stressmanagement (1M+ posts)

Mental wellness content has seen tremendous growth, creating opportunities for brands offering products that support emotional well-being.

Beauty and Skincare Wellness Hashtags

• #cleanbeauty (10M+ posts)
• #skincareregimen (2M+ posts)
• #naturalskincare (18M+ posts)
• #nontoxicbeauty (1M+ posts)
• #veganbeauty (4M+ posts)

These hashtags are particularly valuable for brands with private label skincare products, helping connect with conscious consumers looking for ethical beauty options.

Top TikTok Wellness Hashtags by Category

TikTok shop dropshipping has revolutionized wellness content with its short-form video format, making complex wellness concepts accessible and entertaining. 

The platform's algorithm favors engaging content regardless of follower count, offering unique opportunities for wellness brands to gain traction.

General Wellness TikTok Hashtags

• #WellnessTok (3B+ views)
• #DailyWellness (500M+ views)
• #WellnessRoutine (1B+ views)
• #WellnessCheck (8B+ views)
• #WellnessJourney (300M+ views)

These broader TikTok wellness hashtags help categorize your content within the platform's wellness community.

Fitness TikTok Hashtags

• #FitTok (7B+ views)
• #WorkoutRoutine (5B+ views)
• #10MinuteWorkout (1B+ views)
• #HomeFitness (2B+ views)
• #FitnessChallenge (4B+ views)

TikTok's format is perfect for quick workout demonstrations that can lead viewers to your wellness products or supplements.

Nutrition TikTok Hashtags

• #WhatIEatInADay (15B+ views)
• #NutritionTips (1B+ views)
• #HealthyRecipes (12B+ views)
• #MealPrep (5B+ views)
• #GutHealth (2B+ views)

Food and nutrition content performs exceptionally well on TikTok, creating opportunities to promote products on TikTok Shop that support healthy eating.

Mental Health TikTok Hashtags

• #MentalHealthAwareness (25B+ views)
• #TherapyTok (4B+ views)
• #SelfLove (30B+ views)
• #EmotionalWellbeing (500M+ views)
• #MindfulnessTips (1B+ views)

TikTok has become a powerful platform for mental health advocacy, with countless creators sharing accessible mental wellness practices.

Beauty Wellness TikTok Hashtags

• #SkincareTips (18B+ views)
• #CleanBeauty (2B+ views)
• #SkinTok (5B+ views)
• #GlowUp (55B+ views)
• #BeautyHacks (40B+ views)

Beauty and skincare brands can leverage these hashtags to demonstrate product benefits in TikTok's engaging short-form format.

Creating Niche-Specific Hashtag Combinations

The most effective hashtag strategy combines broad, niche, and trending hashtags to maximize reach while maintaining relevance. Here are some winning combinations for different wellness niches:

For Supplement Brands

• #SupplementTok #DailyVitamins #NutritionalSupplements #WellnessRoutine #ImmuneSupport #HealthyLifestyle #WellnessTips #NaturalSupplements

For Skincare Brands

• #SkincareRoutine #CleanBeauty #SkinTok #OrganicSkincare #SkincareTips #SelfCareSunday #GlowingSkin #NontoxicBeauty

For Fitness Brands

• #FitnessCommunity #WorkoutMotivation #FitTok #FitnessJourney #StrengthTraining #FitnessGoals #ActiveLifestyle #MoveYourBody

For Mental Wellness Brands

• #MentalHealthMatters #MindfulnessMatters #SelfCareRoutine #TherapyTok #StressRelief #EmotionalHealth #WellnessJourney #MindBodyConnection

Hashtag Best Practices for Maximum Wellness Content Impact

Beyond selecting the right hashtags, how you implement them significantly impacts their effectiveness. Follow these best practices to maximize your wellness content's reach:

Instagram Hashtag Optimization

• Use all 30 allowed hashtags on Instagram for maximum reach
• Don't place hashtags in captions if aesthetics matter; add them in the first comment instead
• Create a branded hashtag unique to your wellness brand
• Refresh hashtags regularly to test new combinations
• Save hashtag groups in notes for different content types

TikTok Hashtag Strategy

• Limit to 3-5 highly relevant hashtags (TikTok's algorithm works differently than Instagram's)
• Include at least one broad, popular hashtag (#WellnessTok, #FitTok, etc.)
• Incorporate trending hashtags related to current wellness conversations
• Add hashtags in the caption rather than the comments
• Use TikTok's suggested hashtags that appear when typing # in the caption field

Measuring Hashtag Performance

Regularly analyze which hashtags drive the most:

• Profile visits
• Follows
• Saves
• Shares
• Conversion actions

Most social media business accounts provide analytics that show which hashtags perform best. Use this data to continuously refine your hashtag strategy.

Pro tip: Create a spreadsheet tracking hashtag performance over time, noting which combinations generate the highest engagement rates for your specific wellness niche. This data-driven approach will significantly outperform random hashtag selection.

Trending Wellness Hashtags to Watch

The wellness hashtag landscape constantly evolves. Here are emerging trends to incorporate into your strategy:

Rising Mental Wellness Hashtags

• #BoundariesAreHealthy
• #RestIsProductivity 
• #EmotionalIntelligence
• #MindfulnessMatters
• #TherapyWorks

Emerging Fitness Hashtags

• #MovementIsMedicine
• #FunctionalStrength
• #MobilityFirst
• #IntentionalMovement
• #JoyfulMovement

Growing Nutrition Hashtags

• #GutBrainConnection
• #AntiInflammatoryFoods
• #NutrientDensity
• #BloodSugarBalance
• #MetabolicHealth

Incorporating these rising hashtags positions your wellness brand at the forefront of important conversations in the health and wellness community.

Insider's Strategy: How to Leverage Hashtags for Organic Growth on Instagram and TikTok

To maximize your reach, try hashtag clustering—grouping similar hashtags into a set and rotating them. This keeps your content fresh and aligns with Instagram and TikTok’s algorithms, helping you reach different sub-categories within wellness. 

Avoid using the same hashtags repeatedly and opt for variations of the cluster for more visibility.

Also, capitalize on trending hashtags by using tools like Hashtagify and Trendsmap. These tools help identify rising tags, allowing you to jump on trends early. 

This strategy boosts engagement by positioning your content in front of actively engaged audiences, leading to quicker growth and more followers.

Build Your Wellness Brand with Strategic Hashtags

Effective hashtag use goes beyond marketing—it helps your wellness brand connect with communities seeking valuable content. By combining broad hashtags with niche-specific ones, you can build meaningful relationships with potential customers.

Hashtags should complement high-quality content, not replace it. Successful wellness brands deliver authentic content that resonates with their audience. 

By pairing this with strategic hashtags, you can expand your reach and position your brand as a trusted authority.

Combine your powerful social media strategy with exceptional products that keep customers coming back for more.