Top Selling eBay Products: Our Top 15 Picks to Sell

The eBay marketplace has been on the ecommerce landscape for well over 2 decades. Today, it is the second largest online marketplace. Thus, it comes as no surprise that selling on this platform comes with fierce competition.

Fortunately, eBay sellers can navigate the competitive environment and stand out in various ways. One way to do so is by adopting a niche market and offering top selling products on eBay. Here are the best and most profitable items to sell on eBay today.

1. Baby products

Baby products are among top selling eBay categories. With new parents always on the market for new products for their newborn babies and young children, baby products are in high demand. From developmental baby toys to plush baby toys and baby monitors, baby products sell a lot on eBay.

Best selling items on eBay in the baby category include baby monitors, bouncers, bath toys, essentials storage, teethers and pacifiers, and feeding products, to name a few. Further, both known brands, like Fisher Price, and generic brands do well on eBay.

As a new eBay seller, an excellent baby microniches to explore is the clean living niche. Today, parents are concerned about products designed for their children when it comes to toxicity and environmental pollution.

Parents prefer non-plastic products, free from chemicals, like BPA. A business that sells toxic-free silicone-feeding items or natural wood toys can help you capture a loyal eco-conscious audience base.

2. Pet supplies

There are almost 87 million pet owners in America, contributing to a nearly $58 billion US pet care market. For eBay sellers, this presents an excellent opportunity to tap into and enjoy a slice of the pie. The best part? You can take your eBay store in any direction you want.

Pet products offer endless opportunities for products to sell; from pet food to feeding bowls, apparel, collars and leashes, and beds.

Pet supplies are among the most profitable products to sell on eBay that let you explore diverse business models. You can source inventory from wholesales, handcraft unique items, or dropship to save on capital expenses and inventory space.

Additionally, you can choose from a wide array of print-on-demand pet products to offer customized items without holding inventory or explore private label pet products to create a unique brand identity in the competitive market.

3. Phone accessories

The cell phone accessories categories offer a range of products to sell and are among the best sellers on eBay. The category includes everything from phone and earbud cases to headsets, and in car iPhone holders.

Additionally, selling items like cell phone accessories allows you to get creative. Whether you design and print on demand or source from a wholesaler. A phone case alone can come in over 10,000 different designs, styles, and sizes.

On the other hand, cell phones are considered fast-moving goods today. They don't only sell fast and frequently, they have a large customer base. This means that essential phone accessories such as phone cases or in-car holders will also sell equally fast–catering to the new phone owners.

Thus, venturing into this niche and choosing the right products to list on your store is sure to bring in massive sales and profit returns.

4. Consumer electronics

Whether laptops, media streamers, or headphones, consumer electronics always sell well on eBay. Apple and Samsung are leading consumer electronic brands to sell on this eBay category. However, you can also sell lesser-known brands and still enjoy lucrative profit margins on the ecommerce platform.

With some sellers being untrustworthy or selling counterfeit goods in this category, entering the consumer electronics niche is a perfect way to build a reputable and trusted name for yourself.

By staying true to your word and offering stellar customer service, you can easily rise to be one of the best selling brands on the platform when it comes to consumer electronics.

5. Video gaming products

Video game consoles are among the best selling items on eBay. But, this comes as no surprise. The video gaming industry continues to exponentially gain traction–with over 3 billion active gamers globally. This is triple the video gamer population size than it was 8 years ago.

Moreover, the video gaming industry is highly lucrative–with a US$282 billion market share value. Safe to say–the video gaming industry isn't slowing down any time soon.

Whether gaming consoles, keyboards, headsets, or gaming desks and chairs, among others, you are sure to attract gamers to your online store.

If you are thinking of starting a dropshipping ecommerce business, you can incorporate top selling items in the gaming niche, too. Examples include air dusters, headsets, microphones, mouse pads, and cool LED lights, to name a few.

6. Camera and videography equipment

In the digital age of content curation and digital marketing, cameras, and videography equipment are selling like never before. Sure, smartphones offer excellent camera and video qualities. However, the pros still prefer traditional tools.

Whether camera drones, professional cameras, camcorders, GoPros, lighting kits, or tripod stands, camera and videography equipment are among the top selling eBay categories.

7. Health products

Health products, particularly supplements and nutraceuticals, are a growing business niche. Even better, the high demand for health products isn't limited to the US alone.

Factors such as increasing attention to preventative health, more customization needs being met, and an affinity to health-conscious practices drive this demand. On the other hand, health supplements are lucrative for business owners–thanks to their high profit margins and huge customer base.

Examples of health products you can sell online include nutrient and vitamin supplements and weight loss supplements. Supplements are another type of market niche you can explore as a dropshipping ecommerce business. This doesn't just save you capital on wholesale procurement.

You also enjoy zero losses since you won't have any stock in your inventory at risk of damage due to environmental factors or expiration. You can also find reputable dropshipping suppliers, such as Supliful, who offer a range of supplements for dropshipping businesses like yours.

8. Beauty products

Whether fragrances, skincare products, makeup, or even hair styling tools, the beauty category sells incredibly well on eBay. As a small business or startup, you can easily capture your market and gain a loyal customer base by niching down.

For instance, you can sell Korean skincare items, such as serums and face moisturizers, or sell DIY skincare, like body butter and lotions. Alternatively, you can base your business on hair care, offering everything from hair creams to styling tools, like electric hair brushes.

You can also identify current trending beauty products, such as sunscreens, moisturizers, face serums, sheet masks, and bronzing oils, among others.

9. Jewelry and watches

The jewelry and watches categories join the list of top selling eBay categories. These best selling items range from watches to fine or handmade jewelry. Popular selling items include body, antique, trending inexpensive, and fine jewelry.

Whether you want to start a bespoke fine jewelry eBay business or craft your own creations, the jewelry and watch business on eBay is booming.

10. Apparel

The global apparel market is vast and allows sellers to explore various sub-niches to stand out. eBay sellers in the apparel category hold some of the best selling items on the platform. So, an apparel online store is a viable business opportunity.

Some of the best products include t-shirts, hoodies, fashion clothing, and vintage clothing. With a diverse opportunity for niching down, you have several options to explore for selling items on eBay. For instance, you can focus on selling trending fashion clothing for women or men.

Alternatively, you can try a simpler approach with a t-shirt printing business. Try to niche down further with custom printing or offering a selection of global icon t-shirts.

11. Apparel accessories

If apparel is not your forte, apparel accessories are the next best thing. Like clothing, apparel accessories are among eBay top selling items. Top selling products include bags, shoes, glasses, hats, and other similar accessories.

Similarly, they offer a versatile potential for a business approach. For instance, you can handcraft small accessories, such as silk scrunchies and fun hats to sell. Alternatively, you can dropship different top-quality shoes or sell fashionable men's and women's bags.

12. Sporting goods

The sporting goods eBay category is vast and attracts millions of customers globally. However, no matter what sub-niche you choose, this eBay category promises lucrative returns for eBay sellers.

For instance, you can explore the sportswear niche and sell items, like sports bras, socks, headbands, or sportswear.

Alternatively, you can offer other best selling items in the category, including accessories, such as yoga mats, water bottles, or fitness trackers, among others. This category even covers large top selling items, such as bicycle components.

13. Home decor

Whether engaging in DIY interior design projects or adopting trendy color tones in their homes, the home decor market has a large customer base on eBay.

Home and home decor influencers on interactive photo and video social media platforms, like Instagram, Facebook, and TikTok, continue to inspire people towards this niche.

Their engaging content drives many of their audiences to want to transform their living spaces, too. This is a great opportunity to grow among the top eBay best sellers by exploring this rich market. Some of the popular and best selling items in this product category include wall art, wallpapers, accent pillows, area rugs, blankets, throws, vases, and lighting.

14. Home and garden furniture

The home and garden furniture product category features top selling items on eBay. These include garden chairs, lighting, parasols, and barbequing appliances and equipment. However, the garden category can somewhat peak at a particular period of the year–and have fewer online sales for the rest of the year.

You are more likely to see more sales during spring and summer than during the colder seasons. You can avoid this gap by expanding your business reach and catering to markets that stay warm all year round.

15. Collectibles and vintage items

eBay is one of the best platforms to sell collectibles and vintage items. Since it is a go-to marketplace for this product category, it also attracts many buyers.

This makes collectibles and vintage items one of the top selling items on eBay. Top selling items in the collectibles section include sports memorabilia, NFTs, art, toys and action figures, and collectible cards.

16. Automotive parts

Car enthusiasts swarm the eBay marketplace to look for automobile parts and accessories daily. Thus, it makes sense for automotive parts to be among the best selling items on eBay. Automotive parts also fall under the new, used (in mint condition), used, or custom categories.

You can narrow down your business further by choosing the category to focus on. Common best selling products include exterior parts, wheels, tires, and car lights.

If you don't want to focus on more complex automotive parts, you can opt for simpler products - focusing on vehicle accessories. These can be anything from car air fresheners to in-car organizers, cleaning accessories, and entertainment.

17. Musical instruments

Musical instruments such as microphones, wireless audio systems, and guitars sell well on eBay, too. Some of the best and most experienced sellers even feature musical instrument parts, like guitar strings. The very nature of the eBay marketplace makes it a popular place for buyers of unusual items, such as musical instrument parts.

This is because the platform is truly unique; attracting all types of sellers and products. This explains why this eBay category is in demand with most of its buyers considering the platform as the number 1 source to look for such items.

How to start selling successfully on eBay today

If you want to start an ecommerce business, you can sell on eBay as a way to extend your online customer reach. Alternatively, you can operate a dedicated eBay store. Whichever direction you take, here is how you can start to sell online successfully via the eBay platform.

Identify your category

Figure out which product categories you want to explore - whether a sporting goods or beauty category. Identifying your ideal product categories makes research and preparation much easier.

Do your research

Research and analyze competitions in your chosen categories - examine their product offering, pricing, ratings, and overall store experience. This can help you understand the state of the market and what approach to take with your business. This analysis can also help you differentiate yourself from competitors.

Niche down

With such a large marketplace, most categories on eBay are saturated. This means that opting for a general category will not set you apart from competitors - especially popular brands or eBay best sellers.

For instance, if you choose popular sporting goods categories, you can narrow it down to a specific product concept. You can design, brand, and sell sports shoes as a custom sports footwear boutique. This isn't limited to a custom business model alone.

You can do this with a dropshipping business, too. For instance, Supliful offers dozens of custom health products for drop shippers, such as supplements, vitamins, minerals, protein, and blends, among others. Supliful allows sellers to customize these products, allowing them to niche down and offer what their audiences want.

Sellers can choose the type, intended audience, purpose, dietary, and lifestyle options when curating their supplement offerings.

Being an eBay seller with a micro niche increases your chances of growth and standing out. After all, this is the easiest way to decrease the number of competitors.

Do a deeper dive

This second stage of research dives deeper into your micro niche. It helps gather actionable information on the potential niche. You can analyze active listings and even examine eBay market research data to understand customer behavior.

Choose your business model.

Different sellers on eBay have varying business models. The most common ones are handcrafting/creating your own products, sourcing from wholesalers, or drop shipping. Alternatively, you can incorporate these models and operate in more than one model.

For small businesses starting out, the dropshipping or print on-demand products business model is a great idea. This is because you don't have to worry about overhead costs or managing business-related operations, like shipping.

This gives you adequate time to focus on optimizing your store, marketing your business, and providing stellar customer support. Companies, such as Supliful seamlessly integrate with eBay stores to streamline the dropshipping process and sell print on-demand products on the marketplace.

Launch and optimize your store.

Open your eBay store, add a product listing, and optimize it. You can optimize your store by adding long-tail keywords to your product offerings. Incorporating long-tail keywords also sets you apart as they target your particular products.

Using standard keywords may fail to set you apart from your competitors and other eBay sellers of the same eBay category - chances are they use the same keywords. On the other hand, fewer sellers are likely to use the same long tail keyword you use.

Set the prices

Setting competitive market prices can guarantee consistent sales and returning business. Analyze competitor prices on the platform and set yours. Remember to set prices that offer value - not just focusing on lowering them.

Extremely low prices can leave potential customers suspicious and lower their trust in your brand. On the other hand, extremely low prices can impact your bottom line; bringing in lower profit margins.

Design a hands-on store experience

In addition to finding the perfect niche and adding sufficient product offerings, aim to provide excellent customer service. Doing this creates a positive ripple effect for your business. You will attract more 5-star ratings, return buyers, and be well on your way to being a top seller on the platform.

Market your store

Don't limit your efforts to eBay alone. Use other digital marketing tools to direct traffic to your store - particularly social media. You can share your listings on your social media feed or community groups.

Continuously improve

Always give life to your eBay store. A customer who comes back to your store 6 months later only to find the same listing features is less likely to trust your brand or take you seriously. From time to time, you want to optimize product offerings, titles, descriptions, and photos based on feedback.