White Label Products: Our Top Picks to Sell in 2025

White label products are a growing trend in the world of ecommerce and retail. They are generic products that are manufactured by one company, but sold by another company under their own brand name. This allows businesses to offer a wider range of products without the need for extensive product development and manufacturing costs.

Understanding white label products is key to taking advantage of this trend. White labeling is a process where a company purchases products from a manufacturer and then sells them under their own brand name. This allows the company to offer a wider range of products without the need for extensive product development and manufacturing costs. It also allows businesses to focus on their core competencies while still offering a wide range of products to their customers.

Best white label products to sell online 

If you want to sell white label products, it is crucial to choose a product that will align well with your brand. With these white label products examples, you will be quick to build your brand and meet the demands of a diverse market. 

1. Mugs

Mugs have a relatively high profit margin due to low production costs. If you would choose to sell mugs, opt for higher-quality ceramic or sustainable materials that can command a higher price point.

Mugs are easy to customize and have widespread daily use, ensuring regular brand exposure. The space is quite saturated, so unique designs or a specific niche will be the key to success when choosing mugs.

2. Water bottles

As sustainability grows in importance, white label water bottles offer a high perceived value and can command higher prices, especially eco-friendly or innovative designs. What makes them a success is that they're popular in both–corporate and personal settings.

When searching for a water bottle manufacturer, it's important to test products for durability and heat retention. Stainless steel water bottles that maintain temperature will likely be more appealing to a wider range of customers. These features also often justify a higher selling price and improve customer satisfaction.

4. Coffee

Enter the private label coffee market with a focus on specialty blends or eco-friendly sourcing. Although coffee is less competitive than such white label products as t-shirts or mugs, it is important to adhere to strict quality standards and certifications for smooth operations.

The specialty coffee market allows for higher markups, especially with premium or unique blends. A niche focus, such as single-origin or mushroom coffees, can carve out a dedicated customer base.

5. Supplements

The supplement industry is highly profitable, but will also be one of the products that will face regulatory scrutiny. A focus on trending ingredients or specific health benefits can provide a competitive advantage as well as the wide selection of white label products available can fit any online store.

Given the regulatory environment, ensure your supplements are produced in facilities that adhere to GMP (good manufacturing practices). This can be a selling point that justifies higher prices due to increased consumer trust in product safety and efficacy.

6. Essential oils

With a focus on wellness and natural products, essential oils can be highly profitable, particularly if sourced authentically and marketed towards therapeutic benefits.

Offer customization options where customers can create their blends or select pre-made kits for specific needs like relaxation, energy, or wellness. This not only adds value but also enhances the user experience, making your products stand out.

7. Tote bags

While tote bags have lower margins due to market saturation, eco-friendly materials or unique artwork can appeal to niche markets, enhancing profitability through brand alignment with sustainability.

To excel even further, instead of basic tote bags, offer premium options such as those made from high-grade materials like full-grain leather or waterproof fabrics. These can be marketed as luxury items with significantly better margins.

8. Cosmetics

Entry barriers for cosmetics most often will include high competition and the need for significant marketing to establish credibility, but the returns are rewarding. Most skin care and cosmetic products will have a offers high margin, particularly in niche markets such as vegan or mineral-based products.

To be successful in selling cosmetics, target the higher end of the market with products featuring natural or organic ingredients and elegant packaging. High-quality cosmetics can achieve better margins due to their perceived value and effectiveness.

9. Organizational tools

White label organizational items have a steady demand, especially when targeted toward specific industries or demographics. Customization can allow for higher margins, though the market is crowded with established players.

Instead of simple planners, notebooks or calendars, offer premium versions with unique features like dateless pages, environmentally friendly papers, or customization options that can drive up their perceived value and retail price.

10. Decorative items

The key to white label decorative items like canvas, stickers, or posters is differentiation; otherwise, the competition can be overwhelming. These products can have high margins if they offer unique aesthetics or functionalities.

Focus on unique and artisanal items that can be sold as exclusive products at higher price points. If you're a creator looking to monetize your audience with decorative items, consider adding personalization to each piece such as signature, numbering, or other details to increase the value of each item.

11. Smartphone cases

A high-volume market with potential for substantial markups, especially with designer or niche cases. The challenge is to differentiate in a market flooded with low-cost options.

Invest in cases that offer enhanced protection features, such as shock absorption or waterproofing, which are highly valued and can support higher pricing strategies.

12. Workout equipment

This market has grown, especially with shifts towards home fitness. Margins can be good, but differentiation through quality or targeted functionality (like eco-friendly materials) is necessary due to increasing competition.

Offer high-quality, durable equipment designed for serious athletes, which can equal a higher price than basic fitness gear. If this is what your customers love, consider expanding into related products like supplements, workout apparel, and shoes to complement your white-label workout equipment.

13. Reusable and eco-friendly goods

These products are increasingly popular due to the eco-friendly trend, and they offer good margins if they feature innovative designs or materials. Offer premium reusable items such as stainless-steel food containers, high-quality shopping bags, and eco-friendly wooden cleaning brushes that consumers are willing to pay extra for due to their durability and style.

14. T-shirts

A no-brainer in the white label niche, t-shirts have a competitive market, but their margins can vary significantly. Success often depends on strong designs and brand identity, or tapping into niche markets with a higher willingness to pay for branded or bespoke items.

Rather than focusing on basic tees, offer premium options such as those made from organic cotton or featuring exclusive designs. These can justify higher prices due to their quality and uniqueness.

15. Sunglasses

High markups are possible with stylish or innovative designs. However, brand recognition is crucial due to the dominance of major players and the proliferation of low-cost alternatives.

Invest in higher-quality materials and unique designs to create premium products that can be marketed at a higher price point, enhancing brand prestige and profitability.

16. Candles

The candle market offers good margins, particularly with luxury or niche scents and designs. Competition is high, so branding and unique selling propositions are key to attracting a premium customer base.

Offer candles made with natural waxes and exquisite, rare scents or aromatherapy benefits, which can be sold at a premium, particularly when marketed as wellness products.

How can Supliful help you choose the best white label products to sell

Let Supliful be your guiding force towards success! We empower businesses to rebrand and sell high-quality health products under their own brand name. Whether you're a beginner in e-commerce or an experienced player, Supliful Roadmap ensures a clear path for you to create a distinctive brand identity.

The process is simple: we provide you with top white-label products to sell online and help you establish your own brand. Explore our curated selection, ranging from private label supplements and wellness essentials to skincare and private label pet care products. With Supliful, you can confidently own your brand and sell your products online.

What are white label products?

In simple terms, white label products are goods or services produced by one company, which are then rebranded and sold under another company's name. This means that the product itself is identical to the one sold by the original producer, but it is presented under a different brand name and logo.

White label products are often used by businesses that want to offer a wider range of products without having to invest in the manufacturing process themselves.

Instead, they can simply purchase the products from a manufacturer and sell them under their own brand name. This allows businesses to expand their product line quickly and easily, without the added expense of manufacturing and production.

The benefits of selling white label products

White label products offer a multitude of advantages for businesses looking to expand quickly and efficiently. By outsourcing production to a company that specializes in manufacturing, businesses can focus their efforts on branding and marketing, thus accelerating their time to market.

This approach not only saves on development and maintenance costs but also allows companies to offer a unique brand experience without the extensive overhead associated with product development.

Quick market entry

Selling white label products enables businesses to transform generic items into bespoke branded goods, which can be sold on major ecommerce platforms like Shopify, Amazon, or Etsy. Leverage the speed of white label solutions to test different markets and demographics with minimal risk.

With white label branding, you can quickly launch new products and gather customer feedback without the usual lead times associated with product development.

Time and cost savings

Since the product development and lengthy research for best manufacturing process phase is eliminated, you can redirect your resources to craft compelling marketing campaigns and build robust customer support systems.

This strategic shift to white labeling not only enhances your brand's market presence but also improves overall customer satisfaction, driving repeat business.

Access to a distribution network

Capitalize on the established distribution networks of your white label supplier to streamline logistics. Make sure to partner with suppliers who have robust fulfillment and distribution capabilities. This ensures that your products are always in stock and delivered promptly.

Negotiate for favorable shipping terms and monitor the logistics closely to maintain control over the delivery process, which is crucial for customer satisfaction and retention.

Increased visibility and brand recognition

Select white label products that align closely with your brand's values and aesthetics to enhance brand cohesion. By consistently offering high-quality products, your brand can build a strong reputation which, in turn, boosts customer trust and loyalty.

Engage in strategic co-branding initiatives where possible to associate your brand with well-known names in the industry, thereby enhancing credibility and attracting a wider audience.

Customization flexibility

Take full advantage of the customization options available with white label products to differentiate your brand from identical products. Work closely with manufacturers to tailor products that distinctly represent your brand, from packaging design to product features.

This not only sets your custom products apart from competitors but also allows you to cater more precisely to your target audience's preferences and needs, adding significant value to your brand in the market.

The challenges associated with selling white label products

Navigating the white labeling landscape presents unique challenges that can impact your brand's success. Overcome these challenges and build a strong brand with our expert tips.

Quality control restrictions

Maintaining consistent quality when selling white label products can be challenging due to varying quality from different suppliers. Establishing strong partnerships with reliable suppliers can help maintain consistent quality.

Conduct regular product quality checks and establish clear quality criteria that all products must meet before they reach your customers. If you notice any consistency or quality issues with your products, it is recommended to consider alternatives such as switching to a more premium version of the product, especially if it is apparel like t-shirts or hoodies. Alternatively, you could switch to a different supplier altogether.

Differentiation against other white label businesses

White label brands often find it hard to stand out in a crowded market where businesses often get similar products from the same manufacturers.

Differentiate your offerings by focusing on unique branding, and innovative packaging, or by developing exclusive product variations that are not available elsewhere. Customize aspects of the product that are visible to the consumer, such as design and packaging, to make your products stand out in a competitive marketplace.

You can also perform market research what are the locations where your white label products have high demand, but the competition isn't as big.

Technological limitations

White labeling might come with technological limitations. It can restrict your ability to incorporate advanced features or stay on par with evolving industry trends.

Stay ahead of technological trends by collaborating with suppliers who invest in research and development. Ensure your white label partners are capable of integrating the latest technologies into their products, allowing your brand to offer cutting-edge solutions despite not handling manufacturing in-house.

Brand identity issues

Creating a unique brand identity becomes challenging when using white label products. It's hard to find a balance between selling standardized items and having a unique brand.

Invest in custom branding strategies that resonate with your target audience. From the logo and website design to packaging and marketing materials, ensure every element aligns with your brand identity. Consider unique marketing campaigns that highlight the distinctive features of your products, reinforcing your brand's presence in the market.

Unreliable manufacturers

Dependency on unreliable manufacturers can pose a significant challenge. Inconsistent product supply, communication issues, or unexpected disruptions may impact your ability to meet customer demands.

Minimize the risks associated with unreliable manufacturers by diversifying your supplier base. Conduct thorough due diligence before forming partnerships and maintain strong communication channels to quickly resolve any issues that arise. Establish contingency plans to handle supply chain disruptions smoothly, ensuring consistent product availability.

How to find the best white label products to sell

Consider your target audience

Start by defining who your ideal customers are. Understand their demographics, buying behaviors, and pain points. This knowledge helps in choosing products that directly cater to their needs and desires, increasing the likelihood of success.

Conduct market research

Thorough market research is essential. Identify trends, assess competitors, and recognize gaps in the market. Dive deep into your industry to identify current trends, assess what your competitors are doing, and spot unmet needs in the market. Use tools like Google Trends and industry reports to gather data that can guide your product selection process.

Research bestsellers on online marketplaces

Explore popular platforms such as Amazon, Etsy, and eBay to identify which products are performing well. Analyze these products for customer feedback, pricing strategies, and sales volume to gauge their success and market demand.

Compare features and prices

Ensure the products you choose not only fit within your budget but also offer competitive features that stand out in the marketplace. Conduct a comparative analysis of similar products to ensure you offer the best value proposition.

Explore TikTok and Pinterest trends

To stay up-to-date with the latest trends and popular products, it's a good idea to explore different social media platforms. These platforms often showcase emerging trends and products through visual content. You can keep an eye on relevant hashtags, viral content, and trending themes to be ahead of the curve.

You can leverage the power of social media trends to identify emerging products before they become mainstream. Monitoring viral posts and popular influencers in your niche can help you find potential products that could appeal to a broader audience.

Evaluate customer reviews

Customer reviews provide valuable insights into both product performance and customer satisfaction. Prioritize products with high ratings and positive reviews as they are likely to attract more customers due to proven credibility.

Find reliable white label suppliers

Partner with reliable white label manufacturers. Assess their track record, production capabilities, and reliability. Consider factors like production capacity, delivery times, and the ability to scale operations as your business grows. Sometimes this also might mean choosing a more premium price point to partner up with a private label manufacturer that can deliver higher quality in the long term. Your priority should be to ensure a steady supply of high-quality products for your brand.