How to Buy Wholesale for Resale Online: 5 Simple Steps to Success

February 28, 2024



    In this article, we will explore:

    • How to buy wholesale for reselling purposes
    • The meaning of wholesale and resale
    • Current and future wholesale market overview
    • Benefits of purchasing wholesale for resale
    • Best wholesale goods to sell online 

    Buying Wholesale for Resale - Your Ultimate Roadmap

    If you want to buy wholesale products for resale, having a clear plan and strategy is essential. Let's explore the step-by-step process to help you prepare effectively. 

    1. Preparing to Buy Wholesale

    Before diving into purchasing wholesale items, it's crucial to lay the groundwork for your retail business. Here are the key steps to prepare:

    Researching Your Target Market

    The first step should be conducting market research in order to understand customers’ preferences, needs, and purchasing behavior

    For example, if you plan to sell beauty products, research the latest trends in skincare, makeup, and hair care. Find out what your potential customers are looking for and what problems they are trying to solve.

    Identifying Profitable Products And Creating a Business Plan

    Next, identify profitable products that align with your target market's preferences and have high demand. Consider factors such as product quality, market trends, and competition to make informed decisions.

    Then, develop a comprehensive business plan outlining your goals, target market, pricing strategies, and marketing tactics

    Registering Your Business

    You should ensure legal compliance for your retail business by obtaining the required licenses, registering your business name, and setting up tax accounts

    Choose the appropriate legal structure (sole proprietorship, partnership, LLC) with advice from a legal expert.

    2. Finding Reputable Wholesale Suppliers

    Once you've prepared your business, the next step is to find trustworthy suppliers to source your products. 

    What Different Types of Wholesale Suppliers Are There?

    Reseller wholesale suppliers come in various forms, including manufacturers, distributors, and wholesalers

    Manufacturers produce goods directly, while distributors and wholesalers purchase products in bulk and resell them to retailers. 

    Where to Find A Reliable Wholesale Supplier?

    Finding a reliable wholesale supplier is as crucial as any other step for your business's success. Here are some common methods to discover suppliers:

    • Online Directories and Marketplaces: Online directories and marketplaces such as Alibaba, ThomasNet, and SaleHoo provide extensive lists of suppliers across different industries. 
    • Trade Shows and Exhibitions: These events provide opportunities to network with suppliers, view product samples, and negotiate deals in person.
    • Networking and Referrals: Reach out to fellow business owners, industry experts, or online forums for recommendations and insights. This can lead to valuable referrals for reputable suppliers.
    • Evaluating Supplier Reliability: Reading reviews, requesting samples, and contacting references can help you assess a supplier's reliability and reputation.

    3. Negotiating with Your Supplier

    Negotiating with suppliers is a crucial step in securing favorable terms for your business. It’s always advisable to clearly articulate your needs, expectations, and any specific requirements regarding wholesale items. 

    Here are key aspects to consider when negotiating with suppliers:

    Requesting Product Samples

    Before committing to purchasing wholesale products for resale, it's recommended to request samples from the supplier. 

    At Supliful, we understand the importance of assessing the quality, design, and suitability of products for your target market. That's why we offer product samples to our clients, allowing them to confidently evaluate the items they'll be selling to their customers

    Pricing, Discounts, And Payment Terms

    Discussing pricing and discounts is an unavoidable aspect of negotiating with suppliers. Inquire about bulk pricing options, volume discounts, and any special promotions available

    Next, clear payment terms need to be established to avoid misunderstandings and ensure timely transactions. Discuss payment methods, credit terms, and any applicable fees or charges

    Finalizing a Contract

    Once you've negotiated terms with your wholesale supplier, it's time to finalize a contract outlining the agreed-upon terms and conditions

    The contract should include details such as pricing, payment terms, delivery schedules, and any warranties or guarantees

    4. Incorporating Wholesale Finds into Your Online Inventory

    This is an important step in expanding your product line and attracting customers. Here's how you can effectively integrate wholesale goods into your online inventory:

    • Update Listings: Update your online inventory with the new products you've sourced. Include detailed product descriptions, high-quality images, and accurate pricing to attract potential customers.
    • Organize Inventory: Organize your inventory to make it easy for customers to browse and find the products they're looking for. Use categories, filters, and search functions to help customers navigate your inventory efficiently.
    • Promote New Products: Promote your new wholesale items through various marketing channels to increase visibility and attract customers. Use social media, email marketing, and other advertising platforms to showcase your latest additions and drive sales.
    • Monitor Performance: Monitor the performance of your products to gauge their popularity and adjust your inventory and marketing strategies accordingly. Track sales data, customer feedback, and other metrics to identify opportunities for improvement.

    5. Begin Selling Your Products

    Once your wholesale products are incorporated into your online inventory, it's time to start selling. Here are some steps to get started:

    • Launch Promotions: Launch promotions and special offers to attract customers and generate excitement about your new products. Offer discounts, bundle deals, or free shipping to incentivize purchases.
    • Optimize Your Website: Optimize your website for conversions by making sure it's user-friendly, mobile-responsive, and optimized for search engines. Use clear calls to action, compelling product descriptions, and high-quality images to encourage sales.
    • Provide Excellent Customer Service: This ensures a positive shopping experience for your customers. Respond promptly to inquiries, address any issues or concerns, and strive to exceed customer expectations.
    • Monitor Sales and Feedback: Monitor sales of your wholesale products and gather feedback from customers to identify areas for improvement. Use this feedback to refine your products, marketing strategies, and customer service practices.

    Bonus Tip: Learn how to start your own supplement line. Follow our guide for detailed advice and make an impact in the health and wellness industry.

    Global Wholesale Market Overview

    If you’re still unsure whether buying wholesale for resale is the right way to go, here’s some data from the wholesale market that shows how good and popular this option is.

    According to a report from Research and Markets, the global wholesale market witnessed significant growth. In 2022, it increased from $45,672.51 billion to $48,883.25 billion in 2023, marking a compound annual growth rate (CAGR) of 7.0%.

    However, some challenges have triggered economic sanctions, surged commodity prices, and caused supply chain disruptions. 

    Despite these challenges, the wholesale market is projected to continue growing, reaching $61,529.93 billion by 2027 at a CAGR of 5.9%.

    Benefits of Purchasing Wholesale for Resale

    There are several advantages of choosing wholesale products for resale, including:

    • Reduced costs: By forgoing traditional retail channels, you can purchase items at a lower price and increase your profit margins.
    • Volume discounts: Many wholesalers offer discounts based on the quantity of products purchased - the more you buy, the more you save.
    • Exclusive products: Wholesalers often have access to products that are unavailable through regular retail sources. This allows you to carve out a unique niche in your market.
    • Long-term partnerships: Establishing a connection with a reliable wholesaler can grant you access to valuable industry insight, support, and early access to new products in the future. 

    Recommended Wholesale Products for Selling Online

    Choosing the right wholesale goods is crucial for the success of your online retail business. It's important to find cheap wholesale products that offer value and quality to your customers. 

    Factors to take into account when choosing your products are mostly product demand, market trends, and customer preferences.

    Here is a list of the best cheap wholesale products for your business:

    • Jewelry
    • Kids and baby products
    • Health Supplements
    • Electronics
    • Pet supplies
    • Apparel

    By selecting these, you can attract more customers, generate higher sales, and increase your profits. 


    If you decide to buy wholesale products to resell, know that there will be numerous benefits. By carefully selecting the best cheap wholesale items for your business, you can attract more customers, generate higher sales, and increase your profits. 

    With proper strategic planning, you can effectively grow your online retail business and thrive in the competitive marketplace.

    Looking for More Wisdom?

    Explore the following articles related to selling, which are highly recommended:

    1. Buy Products Overseas with Ease | Ultimate Guide
    2. The Ultimate Guide to Putting Items on Sale on Shopify
    3. Get Free Products from Influenster | Step-by-Step Guide

    These informative posts will expand your understanding of how to sell new products, enabling you to enhance your proficiency in business.


    What is wholesale?

    Wholesale involves purchasing goods in bulk quantities directly from manufacturers or distributors at discounted prices. Businesses often buy cheap wholesale products to resell them at a higher retail price.

    Online wholesale marketplaces offer a wide range of products at competitive prices, making it easier for businesses to source inventory efficiently. 

    What is Resale?

    Resale refers to the act of selling goods that have been previously owned or purchased, often at wholesale prices, to consumers at a retail price. 

    Whether selling through online marketplaces, brick-and-mortar stores, or specialized resale platforms, businesses focus on providing quality products while maximizing profits. 

    Where can I buy bulk as a reseller?

    ​​You can buy bulk as a reseller from suppliers, online marketplaces, trade shows, and wholesale warehouses.

    What are the essential requirements for buying wholesale and reselling?

    Essential requirements include:

    • having a registered business entity
    • obtaining necessary licenses or permits 
    • acquiring a sales tax ID
    • establishing relationships with suppliers 

    How do people buy bulk items?

    People buy bulk items by sourcing them from various channels, including suppliers, manufacturers, distributors, and online marketplaces that offer bulk purchasing options. Buying in bulk allows businesses to take advantage of discounted prices and cost savings.

    How do I sell to wholesalers?

    To sell to wholesalers, you need to have a compelling product, establish credibility as a business, reach out to wholesalers, and negotiate terms for selling your products in bulk.

    Can you buy directly from a wholesaler?

    Yes, as a reseller, you have the option to buy directly from wholesalers. By purchasing directly from wholesalers, you can access products at lower prices compared to retail prices.

    Can anyone go to a wholesaler?

    While wholesalers primarily cater to businesses rather than individual consumers, some wholesalers may allow individuals to purchase in bulk under certain conditions. However, it's essential to check the specific policies and inquire about any requirements.

    Do I need a wholesale license to buy from a wholesaler?

    A specific "wholesale license" may not be required in all cases. However, having a registered business entity and obtaining necessary licenses or permits is typically necessary. Additionally, wholesalers may require you to provide a resale certificate to confirm your status as a reseller.

    Do most wholesalers sell directly to the public?

    No, most wholesalers typically sell their products to retailers, resellers, or businesses rather than directly to the public. Wholesalers often require buyers to meet specific criteria, such as having a registered business entity and purchasing products in bulk quantities.


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