20 Best Private Label Products to Sell Online in 2024 + Expert Tips

January 26, 2024



    To become a successful private label entrepreneur, you need to start by knowing the best products to rebrand and sell. However, with so many markets to leverage, and so much competition, many sellers don’t know where to begin.

    Fortunately, this review will put you in the right direction as we will explore:

    • The top private label products to sell.
    • How Supliful can help you market and sell private label items.
    • How to choose which products are best for your bottom line.
    • Where to sell private label items
    • And more!

    Ready? Let’s get started!

    Best 20 Products to Sell for Private Label Online

    Here are the best selling private label products to maximize revenue for your online store!

    1. Water Bottles

    Private label water bottles have surged in popularity! In the health and fitness craze, consumers seek stylish water bottles, making these products one of the best ones to sell. To create your own brand in this market and gain a competitive edge, leverage eco-friendly materials rather than marketing generic products. 

    Bonus Tip: Looking for more health items to sell? Check out our guide on the best health and wellness products to sell from home

    2. False Eyelashes

    Dive into the booming cosmetics industry with private label false eyelashes. Offering a unique touch to the beauty routine, these lashes are among the top private label products. Fortunately, there is a huge and growing target market for this product, and you can open an online store specializing in false eyelashes or offering a wide range of beauty products. 

    3. Hair Wigs and Weaves

    Regarding beauty products - private label hair wigs and weaves dominate this market. As the industry of cosmetics embraces diversity, these products offer an exciting venture for private label businesses. Craft your own brand identity in the hair care market, emphasizing quality and personalized styling options.

    4. Workout Equipment

    With 70% more people becoming health conscious after the COVID-19 pandemic, it’s no surprise that workout equipment is one of the top private label product ideas. This may be one of the easiest ways to get into private labeling as you can sell a variety of items, from yoga mats and dumbbells to workout clothes. Establish a profitable private label business and start selling workout equipment today! 

    Bonus Tip: Workout equipment is just the tip of the iceberg for making money in the fitness sector. Read this guide on making money in the fitness industry

    5. Skincare Products

    Skincare is a vast industry that offers endless possibilities for private label products. Consumers are always looking for effective and affordable skincare products, making it an excellent category to consider for your private label line. You can choose to specialize in a particular type of skincare product and leverage organic formulations to skyrocket your business model. 

    6. Supplements

    Dietary supplements are another category of private labeling products to sell in the health industry. Plus, with a partner like Supliful, private labeling supplements has never been easier! We will help you develop your own custom supplement blends, customize your packaging, and market your products through a Shopify storefront. 

    7. Pet Products

    The global pet industry is growing rapidly, and pet owners are always looking for high-quality pet products. Create a collection of pet products that solve specific pet needs, such as food for sensitive stomachs or toys for aggressive chewers. Alteertiaveky, you can specialize in personalized items like pet clothing or accessories. 

    8. Coffee and Tea

    Coffee and tea are staples in many households, making it a category that offers excellent opportunities for private label products. You can create a line of coffee and tea that caters to specific tastes, such as bold and strong coffee or floral and fruity tea. Also, you can develop a business model that really stands out by specializing in natural ingredients only. 

    7. Apparel and Accessories

    Apparel and accessories are always in demand and there is a wide range of products you can create for your private label line. You can choose to specialize in a particular type of apparel, such as workout clothes or casual wear. Or, if you prefer, you can focus on accessories, such as hats, bags, or jewelry. 

    8. Home Decor Goods

    Home goods are another category that offers endless possibilities for private label products. Think about it - consumers are always looking for unique items to personalize and enhance their living spaces. To amplify your own brand name in this industry, conduct thorough market research to understand your target audience and sell signature decor products. 

    9. Baby Products

    Baby products have always been a lucrative market, making them perfect for private labeling opportunities. Work with the best private label manufacturers to ensure you deliver safe products that prioritize the health and comfort of babies. It’s vital to understand the ever-changing needs of customers in this space and tailor your private label product ideas accordingly. 

    10. Eco-Friendly Tech Accessories

    Embrace sustainability in the tech world by introducing eco-friendly tech accessories as your next private label product category. Craft phone cases, laptop sleeves, and cable organizers using recycled materials or sustainable alternatives. This unique approach positions your private label business as a pioneer in offering stylish, sustainable solutions for the modern, environmentally conscious consumer.

    11. Snacks

    Looking for more revenue-maximizing ideas for private labels? Start selling snacks! Find a reliable private label manufacturer to work with, and start selling snacks. The amazing part is - snacks are consumed by pretty much every consumer worldwide, and there are so many opportunities to buy these items at a low cost and resell them to generate high profit. 

    12. Electronics

    With technology advancing rapidly, the electronics market is only going to expand! Get in on this private labeling idea and work with a third-party manufacturer that builds safe, reliable electronics that are durable. Prioritize product quality to avoid unhappy customers and loads of product defects or returns. 

    13. Massage Devices

    Who doesn’t love massages? Yep, get in on this product idea for private labels and take your bottom line to the next level! It’s critical to find the best private label manufacturers to sell massage devices that are high-quality and deliver value for money. 

    14. Gaming Chairs

    Video streaming and gaming are on the rise, making gaming chairs an essential product to start private labeling! However, you can’t just sell any ol’ gaming chairs - focus on items that are comfortable and have unique features to enhance gamers’ experience. As you can sell these products for quite a bit of profit, they make for a fantastic private label business. 

    15. Travel Mugs

    In a world that values convenience, customizable travel mugs offer a perfect opportunity for private label brands. Create your own brand identity by focusing on durability, insulation, and unique designs. Sell private label products that consumers can purchase as keepsakes or gifts for friends and families. 

    16. Keychains

    Unlock the potential for a successful private label manufacturing with custom keychains. Compact and versatile, these items are among the top private label items to sell. Capture your audience by emphasizing the personal touch of private label brands, allowing customers to express their individuality. 

    17. Kitchen Appliances

    Elevate the heart of the home with private label kitchen appliances – a unique product category that's gaining traction. As consumers seek functionality and style, these items become some of the best products to sell online. Partner with trusted private label manufacturers to bring cutting-edge kitchen solutions to households worldwide.

    18. Essential Oils

    Enter the world of wellness with private label essential oils. As holistic living gains momentum, these oils present a unique opportunity for your own private label business. Work with reputable private label manufacturers to ensure purity and quality. Craft a private label brand that resonates with the growing audience seeking natural and therapeutic products.

    19. Stationery

    These unique items to sell online cater to a diverse audience, from students to professionals. Establish your own private label business by focusing on design and functionality. Collaborate with reliable manufacturers to ensure top-notch quality, creating a brand that inspires productivity and style.

    20. Storage Items

    Maximize the potential of organization with private label storage items, making them some of the best products to sell online. As consumers seek practical solutions for their living spaces, these items become essential. Dive into the market by creating your own private label brand that emphasizes not just utility but also aesthetic appeal. 

    How Supliful Can Help You Sell Private Label Products 

    Want to start private labeling dietary supplements? Work with Supliful to make your supplement product ideas come to life and develop custom formulations that give your brand a competitive edge. 

    At Supliful Academy, we provide all the resources you need to develop your own private label products in the supplement industry. 

    From helping you form custom formulations to designing your product packaging and handling your marketing, and logistics, private labeling has never been simpler. Contact us and get started today! 

    How to Choose Which Private Label Items to Sell

    Now that you know the top selling private label products, here’s how to choose which items are best to start your private label brand in 2024. 

    Check Market and Social Media Trends

    Conduct thorough market research to understand what products are currently popular. Analyze current trends and consumer preferences by leveraging social media platforms to gauge what's capturing the attention of your target audience. 

    Identify gaps in the market that align with your vision for private label brands. By staying attuned to trends, you position your private label product for success in a competitive landscape.

    Evaluate Profit Margins

    While passion is crucial, profitability is paramount! Evaluate the potential profit margins of the private label products you're considering. Calculate manufacturing costs, packaging, and potential markups. 

    Striking the right balance between quality and cost efficiency is key to building a successful private label brand. Prioritize products with a healthy profit margin to ensure the sustainability and growth of your venture.

    Conduct Competitor Analysis

    Navigate the private label landscape by conducting a thorough competitor analysis. Identify successful private label brands in your chosen niche and study their:

    • Products,
    • pricing strategies, and;
    • marketing tactics. 

    Learn from your competitors’ successes and shortcomings to refine your own approach. By understanding the competitive landscape, you can strategically position your private label products for maximum appeal and market penetration.

    Explore Supplier Options

    Finding the right private label products involves identifying reliable suppliers. Research and vet potential manufacturing partners to ensure they align with your quality standards and production needs. 

    Establish clear communication channels and negotiate terms that support the growth of your private label business. A robust and dependable supplier network is crucial for consistently delivering high-quality private label products to your customers.

    Where to Sell Private Label Products and Maximize Profits

    Here are the best platforms to market and sell your own branded products!


    Supliful stands out as a dedicated private label supplier of tailored dietary supplement products. We will help you create and design your e-commerce storefront to sell private label products under your own brand name. Plus, we provide all the marketing tools you need for maximum reach and handle all the logistics for you! 

    Amazon Private Label

    Amazon's private label program offers sellers the opportunity to establish their own brands and sell directly on the expansive Amazon platform. With a global customer base, Amazon provides unparalleled reach for private labeling business of any size. 


    Etsy, known for its emphasis on handmade, vintage, and unique items, serves as a fitting marketplace for private label businesses. Catering to a niche audience interested in one-of-a-kind products, Etsy allows sellers to tap into a community that appreciates the artisanal and exclusive nature of private label offerings.


    Shopify empowers even the smallest businesses to establish their own online stores, offering complete control over branding, design, and customer experience. With a diverse set of features and tools, Shopify provides a comprehensive solution for sellers who want to create a customized storefront, manage inventory, and process orders independently. 

    Bonus Tip: Want to maximize your Shopify revenue? We can help with our guide on how to automate your Shopify store for maximum efficiency

    3 Benefits of Selling Private Label Products

    Here are the top advantages of selling private label products! 

    1. Brand Control and Differentiation

    Enjoy the advantage of full control over your brand identity with private label products. This control allows you to differentiate your offerings in the market, establishing a unique and recognizable presence. In a world saturated with options, crafting a distinct brand through private labeling helps attract and retain customers seeking something exclusive and tailored to their preferences. 

    2. Higher Profit Margins

    One of the key benefits of selling private label products is the potential for higher profit margins. By working directly with reliable private label manufacturers, you can optimize production costs and set competitive pricing. This control over costs and pricing strategies contributes to increased profitability. 

    3. Flexibility in Targeting Market Trends

    Private labeling allows for agility in responding to market trends. As trends evolve, your business can quickly adapt and introduce new, on-trend products to your catalog. This flexibility enables you to stay ahead in the competitive landscape, meeting the dynamic demands of your target market. By aligning with the latest trends, your private label products can become some of the best-selling items in your niche.

    3 Challenges of Selling Private Label Products

    Starting your own private label product line can be tricky! Here are the top challenges to consider. 

    1. Initial Investment and Risks

    Launching private label products often requires a significant initial investment. From product development to marketing, the costs can add up. Additionally, there's a level of risk involved, especially if the market response is uncertain. Businesses need to carefully assess the financial implications and be prepared for potential challenges in the early stages.

    2. Finding a Reliable Private Label Manufacturer

    Identifying a reliable manufacturer is a critical challenge. Ensuring quality, timely production, and adherence to specifications can be daunting. Thorough research and due diligence are necessary to establish a partnership with a manufacturer that aligns with your brand values and consistently delivers top-notch products.

    3. Competition in the Online Store Landscape

    In the vast online store landscape, competition can be fierce for private label products. To overcome this challenge, businesses must invest in strategic marketing efforts, build a strong online presence, and continually innovate to stay ahead. Understanding and effectively targeting your specific market segment is crucial for your products to emerge as top-selling private label items.

    Tips for Choosing the Right Private Label  Product

    Become an expert private label seller with these tips!

    • Know Your Audience: Identify your target audience and ensure the private label product aligns with their needs and preferences.
    • Budget Consideration: Evaluate your budget constraints and select a product that fits within your financial range for selling private label products.
    • Thorough Research: Research each potential private label product extensively to verify it meets all the necessary features and specifications.
    • Assess Company Reputation: Investigate the reputation of the private label manufacturers. Read customer reviews, check for complaints, and assess the overall satisfaction with the product.
    • Look for Certifications and Awards: Check for certifications or awards received by the private label product. Recognition can be indicative of its quality and suitability for your private label business.
    • Ask Questions: Prioritize communication with the private label manufacturers. Ask any questions you may have to ensure a clear understanding before finalizing your purchase of the private label product.


    Get into the private labeling market and maximize your products by selling any of the product categories outlined in this guide! With so many private labeling products to sell, it’s vital to understand the benefits and challenges of this market before getting started. Plus, check out our expert tips to get the most out of your bottom line for private labeling. 

    Looking for More Wisdom?

    If you are looking for other articles on private labeling then these articles are a must see:

    1. How to create a private label dropshipping business
    2. Best Private Label Supplement Manufacturers in USA
    3. How to Find Private Label Manufacturers: A Step-by-Step Guide

    ‍These posts will help you learn more about how to create private label so you can improve your skills.


    What are the best private label products to sell?

    The best products often include options in the beauty and cosmetics industry. Explore choices that resonate with your target market and align with your brand vision.

    How can I enter the beauty and cosmetics industry with private labeling?

    To enter this industry through private labeling, identify trustworthy private label manufacturers. Collaborate with them to create your own branded products, focusing on quality and unique formulations.

    What benefits come with selling my own private label products?

    Selling your private label products offers benefits such as brand control, product differentiation, and potentially higher profit margins. This approach allows customization for your target audience, establishing a distinctive market presence.

    How can I find the best private label manufacturers?

    Finding the best out of many private label manufacturers involves thorough research. Look for companies with strong reputations, positive customer reviews, and relevant certifications, particularly in the beauty and cosmetics industry.

    Are there challenges in selling private label products?

    Challenges may include initial investment risks and heightened competition. However, strategic planning, thorough market research, and a reliable manufacturing partner can help mitigate these challenges.

    Can I sell my own private label products online?

    Absolutely! Leverage online platforms to showcase and sell your private label products. Build a robust online presence, target your audience effectively, and explore e-commerce platforms specializing in private labeling.


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