Where to Get Products to Sell on TikTok Shop: Product Sourcing Guide

TikTok Shop offers entrepreneurs the chance to reach millions of ready-to-buy customers. With over 1 billion active users and 75% engaging with shopping content, TikTok makes it easier for users to purchase. Finding the right products to sell is crucial for success.

Finding out where exactly to get products to sell on TikTok Shop is key to maximizing your store’s potential. Whether starting or expanding, sourcing high-quality, in-demand products is essential.

Choosing the right products can significantly impact your success. By leveraging trending items and TikTok’s audience, you can drive growth and boost sales.

Top Product Sourcing Options for TikTok Shop

TikTok Shop's unique ecosystem demands products that create genuine excitement and fit the platform's fast-paced, trend-driven nature. 

Here are the most effective sourcing options that successful TikTok Shop sellers are using right now:

1. Wholesale Marketplaces

Wholesale platforms offer a straightforward path to securing inventory at competitive prices:

• Alibaba: As the world's largest B2B marketplace, Alibaba connects you directly with manufacturers, primarily in Asia. The platform allows you to order in bulk, negotiate prices, and even customize products to your specifications.
• AliExpress: While typically a B2C platform, many TikTok Shop sellers use AliExpress to test products before committing to larger wholesale orders. Their dropshipping options can also be useful when starting.
• Temu Wholesale: A newer player that's gained significant traction, Temu offers competitive wholesale rates with faster shipping than many traditional Asian suppliers.

When working with wholesale marketplaces, always:

• Request samples before placing large orders
• Verify supplier credentials through platform verification systems
• Calculate all costs (product, shipping, duties, fees) to determine true profitability

2. Private Label Manufacturing

Private labeling allows you to create branded products without developing formulations or managing complex manufacturing. This approach works particularly well for TikTok Shop, where brand identity can significantly boost conversion rates:

• Beauty and Skincare: Private label skincare products perform exceptionally well on TikTok Shop, where skincare routines and beauty hacks regularly go viral. Suppliers offer ready-to-sell formulations that require minimal MOQs.
• Specialty Food and Beverages: Custom-branded coffee products, protein powders, and wellness supplements provide excellent margins and create opportunities for subscription revenue beyond TikTok.
• Pet Products: The pet niche consistently performs well on TikTok, with private label pet products allowing you to build a recognizable brand that stands out from generic offerings.

3. Domestic Wholesalers and Trade Shows

While international suppliers often offer lower prices, domestic wholesalers provide advantages that can be crucial for TikTok Shop success:

• Faster Shipping: Domestic suppliers eliminate lengthy shipping delays, allowing you to capitalize quickly on emerging TikTok trends.
• Trade Shows: Events like ASD Market Week in Las Vegas or NY NOW provide opportunities to see products in person and build relationships with suppliers. These connections often lead to better terms than those available through online platforms.
• Lower MOQs: Many domestic suppliers understand the needs of social sellers and offer lower minimum order quantities, making it easier to test multiple products without significant capital investment.

4. Print-on-Demand Services

For TikTok creators looking to monetize their following, print-on-demand services offer a low-risk entry point:

• Printify and Printful: These platforms integrate with TikTok Shop and handle production, printing, and shipping of custom-designed products like t-shirts, mugs, and posters.
• Custom Merchandise: Creating merch for TikTok allows creators to transform engaged followers into customers, with no inventory risk.
• Trending Designs: POD services allow you to quickly capitalize on emerging visual trends and memes without committing to large production runs.

Dropshipping: A Low-Risk Entry Point

Dropshipping remains one of the lowest-barrier entry points for TikTok Shop sellers, requiring minimal upfront investment:

How Dropshipping Works with TikTok Shop

With dropshipping, you create your TikTok Shop listing, but the supplier handles inventory storage, packaging, and shipping directly to customers. This model allows you to:

• Test multiple products with minimal financial risk
• Scale quickly when you find winning products
• Avoid inventory management headaches

Top Dropshipping Suppliers for TikTok Shop

• DSers: This platform helps automate ordering from AliExpress and works well for TikTok Shop sellers testing the waters.
• CJ Dropshipping: Offers faster shipping than most Chinese suppliers and better handles custom packaging, which is crucial for creating a premium unboxing experience that generates more TikTok content.
• Spocket: Focuses on US and EU suppliers, providing faster shipping times that meet TikTok customers' expectations.

Leveraging TikTok Shop's Native Programs

TikTok Shop offers platform-specific programs that can simplify your sourcing journey:

TikTok Shop Supplier Center

TikTok's own Supplier Center connects sellers directly with verified manufacturers and wholesalers. This program offers several advantages:

• Pre-vetted suppliers who understand TikTok Shop's requirements
• Streamlined logistics specifically designed for the platform
• Potential for featured placement in TikTok Shop recommendations

TikTok Shop Affiliate Network

The TikTok Shop Affiliate Network allows you to sell products without inventory by partnering with brands already on the platform. As an affiliate, you promote products through your content and earn commissions on sales.

This approach works particularly well for:

• Creators who excel at generating engaging content
• Sellers are testing different product categories
• Those with limited capital for inventory investment

Finding Trending Products for TikTok Shop

Identifying products with viral potential is crucial for TikTok Shop success:

Use TikTok's Own Ecosystem

Monitor hashtags like #TikTokMadeMeBuyIt and #TikTokFinds to identify trending products across different TikTok niches.

Product Research Tools

Several tools can help identify products with viral potential:

• Minea: Specifically designed for TikTok Shop, Minea analyzes trending videos and products to identify emerging opportunities.
• Exploding Topics: Identifies trending topics and products across the internet before they hit mainstream awareness.
• Jungle Scout: While primarily for Amazon sellers, its trend data can help identify products with proven demand.

Products That Perform Well on TikTok Shop

Certain product categories consistently outperform others on TikTok Shop:

• Visual Appeal: Products that create a dramatic visual transformation or have "wow factor" unboxings.
• Solve Clear Problems: Items that address common pain points with obvious before/after results.
• Unique or Novel: Products that viewers likely haven't seen before or offer unexpected solutions.
• Low Consideration Purchases: Items priced under $50 that don't require extensive research to purchase.

Pro Tip: When sourcing products, prioritize items with high margin potential. The best TikTok Shop products often have a 4-5x markup from wholesale to retail price, allowing room for advertising costs while maintaining profitability.

Supply Chain Integration with TikTok Shop

For serious TikTok Shop sellers, integrating your supply chain with the platform can dramatically improve efficiency:

Fulfillment Solutions

Specialized fulfillment solutions designed for social commerce can save time and improve customer experience:

• 3PL Services: Third-party logistics providers can store inventory, package orders, and handle shipping while integrating directly with your TikTok Shop.
• Automated Systems: Look for fulfillment partners that offer automated connections to TikTok Shop, ensuring orders are processed quickly without manual intervention.

Inventory Management

Managing inventory for TikTok Shop presents unique challenges:

• Trend Volatility: TikTok trends can cause demand spikes, requiring flexible inventory management.
• Multiple Sales Channels: Many successful sellers use both TikTok Shop and Shopify storefronts, necessitating synchronized inventory systems.
• Platform Integrations: TikTok Shop integration with your inventory management system prevents overselling and customer disappointment.

Promoting Your TikTok Shop Products

Finding great products is only half the battle—you also need effective promotion strategies:

Content Creation Strategies

Promoting products on TikTok Shop requires content that engages first and sells second:

• Authentic Demonstrations: Show genuine reactions and results rather than polished commercial presentations.
• Before-and-After Reveals: These create dramatic, shareable moments that drive views.
• User Testimonials: Featuring real customers builds trust and social proof.

LIVE Selling

TikTok Shop LIVE selling events consistently generate higher conversion rates than static content:

• Interactive Engagement: Answer questions in real-time to overcome purchase objections.
• Limited-Time Offers: Create urgency with special pricing or bonuses available only during the LIVE.
• Product Demonstrations: Show multiple ways to use the product and address common concerns.

Building a Sustainable TikTok Shop Business

While viral hits can create temporary success, building a sustainable TikTok Shop business requires strategic thinking:

From Trending Products to Brand Building

The most successful TikTok Shop sellers evolve from individual product sales to cohesive brand experiences:

• Product Curation: Develop a recognizable aesthetic or solve related problems across your product line.
• Customer Retention: Collect contact information to build relationships beyond TikTok.
• Cross-Platform Presence: Reduce platform dependency by establishing presence on Instagram, YouTube, and standalone websites.

Scaling with Reliability

As sales volume increases, reliability becomes increasingly important:

• Quality Control: Implement consistent quality checks before shipping to customers.
• Customer Service: Create systems to address issues quickly, turning potential negatives into positive experiences.
• Relationship Management: Build solid relationships with your best suppliers to ensure priority access to inventory and favorable terms.

Expert Strategy for Unlocking Hidden Product Opportunities on TikTok Shop

Experienced sellers know the real edge on TikTok Shop comes from creating trends, not just following them. Focus on micro-trends—niche yet growing interests that aren't mainstream yet. 

Use tools like Minea and Exploding Topics to spot these early-stage movements before they explode in popularity.

Sourcing visually striking products that solve specific problems or have a unique twist can give your brand an advantage. 

Eco-friendly items or products with a local appeal are gaining traction on TikTok. By targeting these niche opportunities, you can build a highly engaged audience and establish your brand as an early adopter.

Your TikTok Shop Success Begins with the Right Products

TikTok Shop success begins with selecting products that resonate with its unique audience. Whether sourcing through wholesale, private label, dropshipping, or TikTok's native programs, choose products that spark excitement and solve real problems. 

Test different sourcing methods to find what works best for your niche. Success isn’t just about trends—it’s about pairing great products with engaging content.

Your next viral product might be just a supplier connection away!