How to Create Merch for TikTok for Free: Zero-Cost Strategies to Elevate Your Brand

February 28, 2024



    In this article, we will explore: 

    • If it is possible to sell merchandise on TikTok
    • If it can be profitable
    • 6 necessary steps to making merch on TikTok
    • All the benefits of selling TikTok merch

    Is It Possible to Sell Merch on TikTok? 

    selling your own merchandise on the TikTok app is not only possible but also increasingly popular among TikTok creators. The platform has a huge user base. It also has built-in tools for creators. It's easier than ever to showcase and sell your own items directly to your audience. 

    TikTok's integrated features, like the "Shop Now" button and link-sharing capabilities, allow creators to direct their followers to their online store easily. There, followers can browse and buy custom merch. 

    How to Make Merch for TikTok

    1. Planning Your Merchandise

    To begin, think of creative merchandise ideas that match your brand and appeal to the TikTok audience. Look at popular trends, memes, catchphrases, or memorable moments from your TikTok account that you can use in your products. 

    Here are some key strategies to consider:

    • Analyze TikTok trends and challenges for inspiration.
    • Engage with your audience to understand their preferences.
    • Create products that reflect your unique brand identity.
    • Leverage popular memes and catchphrases creatively.
    • Collaborate with influencers to co-create merchandise.
    • Explore niche interests within the TikTok community.
    • Offer customizable items for a personal touch.
    • Design eye-catching and shareable merchandise graphics.
    • Conduct market research to identify gaps and opportunities.
    • Stay up-to-date with current events and pop culture for relevant ideas.

    For instance, if your TikTok content revolves around apparel, start selling items like t-shirts featuring custom designs or slogans. 

    By aligning your merchandise with your content theme, you create a seamless experience for your followers. This boosts the likelihood of them purchasing your products

    2. Designing Your Merchandise

    When designing products to sell on TikTok, create products that resonate with your audience. Keep in mind that the products should always reflect your brand identity. No matter what you decide to sell, focus on crafting designs that capture the essence of your TikTok content

    In the end, remember to design products that fit your personal style. This will attract customers who relate to your content. It will also increase your chances to sell these items.

    Creating Engaging Designs

    To stand out in the competitive world of TikTok merchandising, consider incorporating eye-catching graphics. Use bold colors and compelling imagery that evoke emotion and spark interest. Experiment with different design elements to find what resonates best with your target audience. 

    Whether you're designing t-shirts, stickers, or other products, focus on creating visually appealing designs. Make sure they also align with your brand's identity. 

    Creating engaging designs can capture the interest of potential customers. This can increase your chances of success in selling TikTok merch.

    Bonus Tip: Check out our guide on how to create effective branding for your company. Read on to uncover all the necessary steps.

    Incorporating TikTok Trends into Your Merchandise

    To make your products more appealing on TikTok, use popular trends and themes from the platform in your designs. Pay attention to trending hashtags, challenges, and memes that your audience likes and incorporate them into your merchandise. 

    Adding catchy phrases, viral dance moves, or popular memes from TikTok can make your merchandise more appealing and relevant to your audience. 

    Keep up with TikTok trends and use them in your designs. This will help you create items that your audience will like and increase your success.

    3. Production and Quality Control

    When producing merchandise for your TikTok brand, prioritize quality control at every step. You must ensure that your items meet high standards. 

    This is crucial for customer satisfaction and brand reputation. It involves selecting materials and overseeing production. Remember to inspect products for defects and maintain consistency in design and production

    Production and quality control to deliver products should meet or exceed customers' expectations. This will enhance your success when you sell TikTok merch.

    Choosing a Merchandise Manufacturer

    ​​Choosing the right manufacturer is an important decision. It can affect the quality and success of your TikTok merchandising. 

    When selecting a manufacturer, think about production capabilities, quality standards, pricing, and lead times. Take a look at potential suppliers. and ask for samples. Evaluate their track record in making similar merchandise. 

    Partnering with a trustworthy manufacturer and supplier will guarantee consistent quality and timely delivery of your products. 

    Ensuring the Quality of Your Merchandise

    Building trust with each TikTok user starts with maintaining quality. It's also a vital aspect for achieving long-term success in selling merch. 

    Quality control measures should be implemented throughout the production process. This includes sourcing materials and inspecting finished products. Regularly assess the quality of your merchandise to identify any issues or areas for improvement. 

    Solicit feedback from customers and address any concerns to uphold your brand's reputation for quality. By prioritizing the quality of your offer, you can enhance customer satisfaction and loyalty. 

    4. Creating Your TikTok Store

    Setting up your TikTok store is simple with the TikTok Seller Center. Follow these steps to get started:

    • Visit the TikTok Seller Center website specific to your region.
    • Sign up using your TikTok account or phone and email.
    • Set up your shop's Warehouse/Pickup Address, including contact details and return address.
    • Verify your identity and eligibility by submitting the required documents.
    • Once approved, bind your bank account to receive payments.

    Now, you're ready to start adding products to your online store and sell your branded merchandise directly to your TikTok audience.

    5. Featuring Your TikTok Merchandise

    To feature your TikTok merch effectively, integrate it naturally into your content. You can raise awareness of your products by wearing your custom merc in videos or mentioning it in captions. 

    To effectively feature your TikTok merch and maximize its visibility, consider these strategies:

    • In-Feed Video and LIVE Shopping: Utilize tagged products directly in videos and live streams within the For You feed. This allows viewers to shop your products seamlessly while engaging with your content.
    • Product Showcase: Create custom product collections on your profile page. This allows users to browse product tiles, read reviews, and make purchases directly from your brand's profile.
    • Shop Tab: Showcase your products in the new product marketplace, making it easy for customers to search and discover promotions. Use product listings and shoppable content to attract attention. 
    • Affiliate Program: Connect with creators through commission-based product marketing opportunities. Creators can monetize their creativity this way by sharing products in short videos and live streams
    • Shop Ads: Take advantage of TikTok Shop Ads to promote your TikTok Shop and increase visibility among potential customers. These add can drive sales directly within TikTok.
    • Fulfilled by TikTok: Simplify your logistics with Fulfilled by TikTok. It's a new solution that handles the storage, picking, packing, and shipping of your products to customers. 
    • Secure Checkout: Work with trusted third-party payment platforms facilitated by TikTok. Offer customers a quick, smooth, and secure checkout process.

    6. Promoting Your Merchandise on TikTok

    Promoting your products on TikTok is a step you cannot skip as it helps to drive sales and increase brand awareness. Here are some effective strategies to help you showcase and sell your branded merchandise:

    • Post Daily for Best Results: Consistency is crucial when promoting your merchandise on TikTok. Aim to post daily to keep your audience engaged and informed about your products. 
    • Boost Engagement: Use trending music or sound effects that resonate with your target audience to create captivating videos that showcase your products in action.
    • Share Product Demonstrations Online: Whether it's unboxing videos, tutorials, or behind-the-scenes glimpses, give your audience a firsthand look at your items. 
    • Custom Store Link: Make it easy for your audience to access your merchandise. This provides quick access for fans interested in purchasing your products and streamlines the buying process.
    • Group Shots: Showcase your offer in group shots featuring yourself and your friends. This not only highlights your products but also adds social proof and authenticity to your brand. 
    • ​​Trendy Hashtag Challenges: Participating in trendy hashtag challenges is a fun and effective way to showcase your merchandise on TikTok. 
    • Interact with Your Audience in Real-Time: Engage with your audience in real time by hosting live streams and Q&A sessions. Use these opportunities to present your items, answer questions, and interact with fans directly. 

    Can Self-Merchandising Be Profitable?

    Wondering if self-merchandising can turn a profit? Absolutely! TikTok has a massive user base. The platform supports branded merch. So, selling custom merchandise on TikTok can be a lucrative venture

    TikTok users are highly engaged and eagerly support their favorite creators by purchasing their unique products. You can generate significant revenue and build a loyal fanbase by tapping into this audience. 

    So, if you're looking to monetize your TikTok presence, deciding to sell custom items is definitely worth considering.

    Benefits of Selling Merchandise on TikTok

    Looking to maximize your TikTok presence? Selling merch on TikTok can offer a range of benefits for creators and users alike:

    • Direct Connection with Audience: You can connect directly with your audience when you sell items. This can turn your followers into customers who support you by buying your products.
    • Increased Revenue Streams: Add your own merch shop to the TikTok profile to diversify your income. This will help you generate more money in addition to ad earnings and brand partnerships.
    • Brand Visibility: Use TikTok videos to showcase your brand and promote your own store. This will increase visibility and recognition among your followers and potential customers.
    • Creative Expression: Create and sell personalized products that show your individuality and taste. This lets you express yourself and connect with your audience in fresh ways.
    • Community Engagement: Build a community with your followers. You can do this by providing special merchandise or organizing events related to it. 

    How Supliful Can Boost Your TikTok Merch Sales?

    In the bustling world of e-commerce, finding the ideal white-label opportunity can feel overwhelming. Luckily, Supliful offers a comprehensive solution.

    With our extensive knowledge and support, you can easily tailor a range of supplements to your liking. This eliminates the challenges of product development. All this while ensuring FDA approval for quality and compliance with industry standards. 

    Through Supliful Academy, you'll unlock valuable insights into branding tactics, consumer research, marketing strategies, and seamless integration with online stores. This ensures optimal sales and prosperity within the vibrant realm of TikTok merchandising.


    Selling merch on TikTok presents a lucrative opportunity for TikTok creators. It's a way to monetize their content and deepen their connection with their audience. 

    Creators can effectively design, promote, and sell custom merchandise directly to their TikTok followers. Start selling your TikTok merch today and maximize the potential for increased revenue and brand visibility. 

    Looking for More Wisdom? 

    If you're passionate about creating merchandise tailored for social media platforms, these articles will be your guide:

    How to Create Merchandise for Your YouTube Channel

    How to Get Fast Shipping for Dropshipping

    How to Choose the Right Fulfillment Partner for Your Business

    Engage with these resources to further refine your merchandising strategies and connect effectively with your audience across platforms.


    Is it worth setting up a TikTok shop?

    Yes, setting up a TikTok shop can be worth it. TikTok creators can monetize their content and sell merch directly to their audience.

    Is TikTok involved in merchandise sales?

    Yes, TikTok sells merchandise and gives creators tools to display and sell their own custom products to their followers. They can do this using the TikTok shop feature.

    Can I sell on TikTok for free?

    Yes, you can sell merchandise on TikTok for free by setting up a TikTok shop and listing your custom offer. TikTok does not charge creators to sell their products on the platform.

    Is it possible to connect Shopify with TikTok?

    Yes, it is. Additionally, you can utilize the competitor's solution to set up a TikTok Ads Manager account with Shopify. This allows for easy installation of the Pixel and syncing of products from Shopify to TikTok for effective marketing efforts, including Video Shopping Ads with Catalog. 

    How many followers do you need on TikTok to sell?

    There is no specific follower requirement to sell on TikTok. Creators can sell merch regardless of their follower count.

    How much does TikTok charge for selling products?

    TikTok does not charge creators for selling products on the platform. However, there may be transaction fees associated with payment processing and fulfillment services.

    How long does it take for the TikTok shop to pay you?

    Typically, you need to wait around 15 days after the end of the month in which the sale was made.


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