What Is the Most Commonly Bought Item on Amazon?

February 12, 2023



    Amazon is one of the most popular e-commerce websites in the world and it is no surprise that millions of people buy items from the website every day. As a result, it can be difficult to pinpoint what exactly the most commonly bought item on Amazon is.

    To help answer this question, we have gathered data on the top 10 most popular items on Amazon, the factors that influence their popularity, the benefits of shopping on Amazon, tips for finding the best deals, and how to compare prices. Additionally, we look at how seasonality affects the popularity of Amazon purchases and what are the most commonly bought items across different regions.

    Top 10 Most Popular Items on Amazon

    According to data gathered by Statista, the top 10 most popular items on Amazon in 2020 are books, electronics, Amazon devices, apparel, toys, grocery and beauty products, furniture and home décor, health and household items, pet supplies, and kitchen supplies. Books were by far the most popular item on Amazon with over 11 million books sold in 2020. Electronics followed with over 8 million products sold, followed by Amazon devices which accounted for nearly 7 million of the sales. Apparel and toys both accounted for over 5 million items sold each.

    The popularity of Amazon's products is a testament to the company's success in providing customers with a wide variety of items to choose from. Amazon has become a one-stop shop for many people, offering everything from books to furniture to pet supplies. With the convenience of online shopping, customers can find exactly what they need without having to leave the comfort of their own home.

    Amazon's Best Selling Items by Category

    When looking at Amazon's best-selling items by category, books remain the clear winner. The Kindle Paperwhite was the best-selling book-related product in 2020, followed by other electronic books like The Martian and Harry Potter. Other bestselling products included clothing such as Levi's jeans and Hanes t-shirts, toys such as L.O.L. Surprise dolls and Nerf guns, electronics such as Apple AirPods and Samsung TVs, and furniture such as couches and accent chairs.

    In addition to these popular items, Amazon also offers a wide selection of home goods, including kitchen appliances, bedding, and decor. Home improvement items such as power tools, paint, and plumbing supplies are also available. Amazon's selection of health and beauty products is also extensive, with items ranging from makeup and skincare to vitamins and supplements.

    Factors That Influence Popularity of Amazon Purchases

    There are several factors that influence the popularity of an item on Amazon. One of the most important factors is price. Items that are priced lower than competitors or offer a discount are more likely to be purchased. Additionally, reviews are an important factor as well. The more positive reviews an item has, the more likely it is to be purchased. The availability of an item is also important as customers will prefer items that are in stock or ready to ship quickly.

    Another factor that can influence the popularity of an item on Amazon is the product description. Customers want to know what they are buying and a detailed product description can help them make an informed decision. Additionally, the product images should be clear and accurate to give customers a better idea of what they are buying. Finally, customer service is also an important factor. Customers want to know that they can get help if they have any questions or issues with their purchase.

    Benefits of Shopping on Amazon

    Shopping on Amazon has many benefits. Customers can shop from the comfort of their own home without having to wait in long lines or worry about crowds and parking. Additionally, Amazon offers quick and easy payment options including credit cards and PayPal. Amazon also offers free shipping for many items and customers can easily compare prices across different products.

    Amazon also offers a wide selection of products, from everyday items to specialty items. Customers can also take advantage of Amazon Prime, which offers exclusive discounts and free two-day shipping on eligible items. Amazon also offers a variety of customer service options, including live chat and phone support, to help customers with any questions or concerns.

    Tips for Finding the Best Deals on Amazon

    When shopping on Amazon, customers can save money by taking advantage of discounts and special offers. Customers should sign up for Amazon Prime to get access to exclusive discounts and free shipping. Additionally, customers can join Amazon Smiles to get cashback rewards for purchases made on the site. Customers should also regularly check the “Today’s Deals” section for time-sensitive deals.

    How to Compare Prices and Get the Best Value for Your Money on Amazon

    Customers who want to get the best value for their money should compare prices across different products. Customers should use Amazon’s “Price Match” feature to compare prices with other retailers or use a third-party price comparison website like PriceGrabber or CamelCamelCamel. Additionally, customers should look for coupons or special offers before making a purchase.

    What Are the Most Commonly Bought Items Across Different Regions?

    The most commonly bought items on Amazon vary from region to region. In North America, books are still the most popular item followed by electronics and apparel. In Europe, books are still popular but electronic items like phones and tablets have surpassed them in popularity. In Asia, electronic items are by far the most popular followed by books and apparel.

    How to Find the Most Popular Items on Amazon Prime

    • Use Amazon's Best Seller List: The Amazon Best Seller List is a great place to start when looking for popular items on the platform.
    • Check Out the Amazon Prime Deals: Amazon Prime members can take advantage of exclusive deals and promotions, which are often on popular items.
    • Utilize Amazon's Customer Reviews: Customer reviews can provide insight into the popularity and quality of a product, and help you identify hot items.
    • Follow Influencer and Brand Pages: Influencers and brands often promote popular items on their social media channels and websites.
    • Monitor Amazon's Trending Products: Amazon's trending products section highlights the most popular items being purchased on the platform in real-time.
    • Use Amazon Product Research Tools: There are several product research tools available that can provide data on sales volume, pricing, and more, to help you identify popular items.
    • Stay Up-to-date with Industry News and Trends: Keeping up with industry news and trends can help you identify new and popular products in your niche before they become widely popular.

    Customers who have an Amazon Prime membership can access exclusive benefits such as free two-day shipping and access to streaming services like Prime Video. Additionally, Prime members can take advantage of special discounts on select items such as electronics and clothing. To find the most popular items on Amazon Prime, customers should search for “Prime” in the search bar or look at the Prime Deals section under “Today’s Deals”.

    The Impact of Seasonality on Popularity of Amazon Purchases

    Seasonality can have a large impact on the popularity of certain items on Amazon. During certain times of year, certain products become more popular than others. For example, during Christmas season shoppers are more likely to purchase gifts such as toys and books while during summer customers may purchase more outdoor items like camping gear or swimming pools. Additionally, during back-to-school season shoppers may purchase school supplies such as notebooks and pens.

    In conclusion, it is difficult to pinpoint what exactly is the most commonly bought item on Amazon as it depends on many factors such as region, seasonality, availability, and price. However, books remain the clear winner when it comes to the most popular item on Amazon with millions of books being sold every year.

    Looking for More Wisdom?

    If you are looking for other articles on Amazon then these articles are a must see:

    1. https://supliful.com/blog/how-to-find-dropshipping-suppliers-for-amazon
    2. https://supliful.com/blog/how-to-dropship-on-amazon-without-money-in-2023
    3. https://supliful.com/blog/which-country-is-best-to-sell-private-label-products-on-amazon

    These posts will help you learn more about how to do business on Amazon so you can improve your skills.


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