Discovering the Top Selling Multivitamins in the World: Ultimate 2023 Review

September 28, 2023



    Navigating the supplement aisle can be confusing with the overwhelming number of vitamin brands and types available. 

    That's where Supliful comes in, to ensure you choose the best multivitamins for your target customers, and  bottom line!

    In this comprehensive guide, we will cover:

    • An overview of what multivitamins are and who they're designed for.
    • Detailed profiles on the top selling multivitamins in the world, including their unique features and which customers they are best for. 
    • How we evaluated and chose the best multivitamins so you can multiply revenue in 2023. 
    • And more!

    Ready? Let’s dive in!

    Why Multivitamins Can Be Profitable  

    If you’re thinking of selling multivitamins, you’ll be glad to know this can be a very profitable niche. Customers find that multivitamins are important for maintaining a healthy lifestyle. These vitamins supplement a balanced diet by providing essential vitamins and minerals that are needed for a range of bodily functions. 

    Vitamins and minerals play a role in everything from energy levels to immune health, nerve function, and more. Taking a daily multivitamin can help support overall health and wellness.

    Because of this, multivitamins and minerals, like folic acid or any prenatal multivitamin, have become increasingly popular among consumers. So, if you want to tap into the health and wellness sector, and provide a product that buyers cant’s resist, continue reading for the ultimate vitamins in the world! 

    The 15 Top Selling Multivitamins in the World

    Are you looking for a new dropshipping product idea? Want to expand the product line for your business? 

    This is the post that will clarify all your questions about which multivitamins are the winners in 2023.

    So, if you need to know the best-selling 15 vitamin brands in the world? Here they are!

    1. Centrum Multivitamin/Multimineral Supplement (Adults)

    Who is it best for? Adults seeking a well-rounded multivitamin to support overall health and healthy aging.

    Third-party certifications: NSF International, USP

    Produced by Pfizer, one of the world's top supplement manufacturers, the Centrum Multivitamin/Multimineral Supplement is among the top selling multivitamins for e-commerce. Known for its broad range of essential nutrients, it provides the necessary vitamins such as Vitamin D and Vitamin C, and minerals adults need to support daily health and wellness.

    Backed by over 35 years of nutritional science, Centrum's trusted formulation is a popular choice among consumers. It can help boost immunity, and energy levels, and support healthy aging, making it a significant part of your daily routine.


    • Wide range of essential vitamins and minerals, including Vitamin D and C
    • Backed by extensive nutritional science research


    • Not specifically tailored for age or gender needs

    2. One A Day Men's Health Formula

    Who is it best for? Men seeking a vitamin brand that supports heart, immune, and muscle health.

    Third-party certifications: USP

    One A Day Men's Health Formula is a product of Bayer, a renowned supplement company. This multivitamin is targeted at men's nutritional needs, offering key nutrients like Vitamin D and Magnesium for bone health and muscle function, while also including Fish Oil supplements.

    With a comprehensive blend of B-Vitamins to boost energy, this multivitamin helps maintain men's overall health, making it a reliable choice for daily nutritional support.


    • Formulated specifically for men's health
    • Includes fish oil supplements for heart health


    • Non-vegetarian

    3. Nature's Way Alive! Once Daily Women’s Multivitamin

    Who is it best for? Women seeking a top-selling multivitamin brand with a focus on bone health, eye health, and cellular energy.

    Third-party certifications: NSF International

    Produced by Nature's Way, a trusted supplement company in the e-commerce landscape, the Nature's Way Alive! Once Daily Women's Multivitamin is packed with essential nutrients tailored for women. The multivitamin includes additional support for bone health and eye health.

    Offering a unique blend of food-based and herbal supplements, including a daily greens blend and a mushroom mycelium defense blend, this multivitamin stands as a significant part of a woman's daily health routine.


    • Formulated specifically for women's health
    • Includes food-based blends and herbal supplements for a holistic approach


    • May be more expensive than some alternatives

    4. Ritual Essential for Women

    Who is it best for? Women looking for a vegan-friendly multivitamin to supplement their dietary needs and support healthy aging.

    Third-party certifications:  NSF International, Non-GMO Project Verified

    Brought to you by Ritual, a health and supplement brand known for transparency, Ritual Essential for Women is one of the top selling multivitamins for e-commerce. This vegan-friendly multivitamin is designed to help fill nutrient gaps in women's diets.

    The multivitamin offers 9 essential nutrients, including prenatal multivitamins and Vitamin C, in bioavailable forms encapsulated in a delayed-release capsule.


    • Vegan-friendly
    • Transparent ingredient sourcing


    • Subscription service may not suit everyone

    5. Rainbow Light Men's One Multivitamin

    Who is it best for? Men interested in a multivitamin featuring a blend of fruits, vegetables, and probiotics.

    Third-party certifications: USP, Non-GMO Project Verified

    Rainbow Light Men's One Multivitamin, a product of Rainbow Light, a pioneering supplement manufacturer, is a top-selling e-commerce multivitamin. This multivitamin provides a robust formula of nutrients and blends specifically designed for men's health.

    Featuring a combination of B-complex, probiotics, and an antioxidant-rich fruit and vegetable blend, this multivitamin aims to promote heart health, boost immunity, and increase energy. The gummy vitamins are an enjoyable way to supplement your diet.


    • Includes gummy vitamins and probiotics for digestive health
    • Antioxidant-rich fruit and vegetable blend


    • Some may find the tablet size large
    multi vitamins in packaging

    6. Garden of Life Vitamin Code Men

    Who is it best for? Men seeking a raw, whole-food multivitamin with a focus on prostate, mental, and physical health, as well as a supplement brand known for its vitamin D content.

    Third-party certifications: Non-GMO Project Verified, NSF International

    Garden of Life Vitamin Code Men is a top-selling product from Garden of Life, a company that ranks among the best multivitamin brands. They're committed to offering clean, traceable, and pure ingredients. The multivitamin features a whole-food-based approach and an emphasis on natural sourcing.

    Additional Information: Apart from being a comprehensive multivitamin, Garden of Life Vitamin Code Men includes a dose of vitamin D for added health benefits. Its unique formulation, enriched with live probiotics and enzymes, promotes optimal digestion and overall well-being, positioning it as one of the best-selling multivitamins in the world.


    • Whole food-based and rich in vitamin D
    • Specific support for men's health issues


    • Some may find the recommended dose (four capsules a day) inconvenient

    7. MegaFood, Women Over 40 One Daily

    Who is it best for? Women over 40 seeking a supplement to support immune health, and energy levels, and those interested in supplement companies emphasizing whole food nutrition.

    Third-party certifications: Non-GMO Project Verified, NSF International

    MegaFood, Women Over 40 One Daily, is a highly-rated multivitamin product of MegaFood. They are one of the leading supplement companies committed to enhancing lives with their vitamins. This multivitamin is specifically designed for women over 40, providing essential nutrients in their most bioavailable forms to aid absorption.

    What sets MegaFood, Women Over 40 One Daily apart is the company's attention to detail visible on the supplement label. They believe in transparency and providing the best for their customers. 

    This multivitamin includes beneficial B vitamins for energy, vitamin D for bone health, and antioxidants for cellular health. Moreover, the supplement is crafted to be taken any time of the day, even on an empty stomach, which brings convenience to daily supplement routines.


    • Designed specifically for women over 40
    • Whole food and herbal blend


    • Pricier than some alternatives

    Bonus Tip: Want to find the best label packaging designs for Vitamin C supplements? Check out our guide on the most inspiring vitamin C label design ideas

    8. Optimum Nutrition Opti-Men

    Who is it best for? Active men seeking a multivitamin with active ingredients, including vitamin D and other sports supplements, to support muscle function and overall health.

    Third-party certifications: Informed-Choice Certified

    Optimum Nutrition Opti-Men is a top-selling multivitamin from Optimum Nutrition, a leading company in the sports supplement industry known for its best multivitamins. 

    What makes this multivitamin different is its blend of vitamins, minerals, amino acids, and botanical extracts. This sports supplement is designed to support energy, focus, and endurance, making it a vital asset in the daily regimen of athletes or those with an active lifestyle. 

    The inclusion of vitamin D supports bone health, vital for those engaging in high-intensity sports or workouts.


    • Formulated specifically for active men
    • Includes a variety of active ingredients and sports supplements


    • Some may find the three tablets per serving requirement inconvenient

    9. SmartyPants Kids Formula Daily Gummy Multivitamin

    Who is it best for? Children requiring a multivitamin, like gummy vitamins, with omega-3, probiotics, and essential nutrients.

    Third-party certifications: NSF International

    The SmartyPants Kids Formula Daily Gummy Multivitamin, a best-seller in the world of children's multivitamins, is crafted by SmartyPants Vitamins. 

    SmartyPants Kids Formula offers much more than a regular multivitamin; it provides a burst of omega-3 fish oil supplement for brain health and probiotics for digestive health, all in a kid-friendly gummy form. Parents can trust this product, as it's free from synthetic colors, artificial flavors, or sweeteners. 

    Plus, it's a convenient way to ensure children get the nutrients they need for healthy growth and development.


    • Includes Omega-3 and probiotics
    • Kid-friendly gummy form


    • May contain allergens (fish)

    10. NOW Foods Eve Women's Multivitamin

    Who is it best for? Women seeking a multivitamin with essential nutrients, including lutein and CoQ10.

    Third-party certifications: GMP Quality Assured

    NOW Foods Eve Women's Multivitamin is a product of NOW Foods, a trusted leader in the natural products industry. This superior women's multivitamin contains lutein, CoQ10, and other essential nutrients for comprehensive nutritional support.

    NOW Foods Eve Women's Multivitamin is not just any vitamin brand; it offers a blend of essential vitamins and minerals alongside beneficial compounds like lutein for eye health and CoQ10 for heart health. 

    This multivitamin promotes a balanced diet, supporting women's wellness across a range of areas, from cardiovascular health to skin vitality and overall well-being.


    • Contains additional beneficial compounds like CoQ10
    • Formulated specifically for women


    • Some may find the tablet size large

    11. Bayer Pro Ultra Omega-3

    Who is it best for? Individuals seeking a multivitamin and a fish oil supplement in one.

    Third-party certifications: USP

    Bayer Pro Ultra Omega-3, from Bayer, offers both a multivitamin and fish oil supplement in one. This stands out for its unique combination of essential multivitamins and omega-3 fatty acids, derived from fish oil. 

    The omega-3 content in this multivitamin is especially beneficial for supporting cardiovascular health, making it a solid choice for those focused on maintaining heart health. 

    However, it's worth noting that this product is not suitable for vegetarians or vegans. 


    • Provides omega-3 fatty acids
    • Supports heart health


    • Non-vegetarian (fish oil)

    12. Nature's Bounty Optimal Solutions Women's Multivitamin

    Who is it best for? Women needing a multivitamin enriched with biotin and antioxidants.

    Third-party certifications: USP

    Nature's Bounty Optimal Solutions Women's Multivitamin is a best-selling multivitamin worldwide from Nature's Bounty. 

    Nature's Bounty Optimal Solutions Women's Multivitamin offers more than just basic nutrients. It's specifically formulated for women, featuring a blend of key nutrients and antioxidants, with a particular focus on biotin. 

    Biotin is well-known for its role in supporting skin, hair, and nail health, making this a great option for women who want to promote their beauty from within.


    • Includes biotin for skin health
    • Formulated specifically for women


    • May contain soy, a common allergen

    Bonus Tip: Have your own business and want to boost customer satisfaction without losing money? Read our guide on how to offer free shipping and still make money

    multi-vitamins in bottle

    13. Pure Encapsulations O.N.E. Multivitamin

    Who is it best for? Individuals looking for a hypoallergenic, vegetarian multivitamin.

    Third-party certifications: NSF International

    Pure Encapsulations O.N.E. Multivitamin is offered by Pure Encapsulations, a company known for hypoallergenic, research-based dietary supplements. This multivitamin has been specifically designed to meet the needs of those with sensitive systems. 

    The supplement is free from common allergens and unnecessary additives, adhering to a strict hypoallergenic formulation. This vegetarian-friendly multivitamin provides essential vitamins and minerals, promoting well-rounded health and wellness.


    • Hypoallergenic and vegetarian
    • Comprehensive nutrient support


    • More expensive than some alternatives

    14, Thorne Research Basic Nutrients 2/Day

    Who is it best for? Individuals seeking a high-quality, comprehensive multivitamin.

    Third-party certifications: NSF International, TGA (Therapeutic Goods Administration)

    Thorne Research Basic Nutrients 2/Day is a best-seller in the multivitamin world and a product from Thorne Research. 

    Thorne Research Basic Nutrients 2/Day is recognized for its comprehensive nutrient profile. Each capsule provides an extensive range of vitamins, minerals, and trace elements that the body needs for optimal health. 

    Additionally, Thorne Research is known for its high standards of manufacturing practices, ensuring each capsule's potency, purity, and quality.


    • High-quality ingredients
    • Comprehensive nutrient support


    • More expensive than some alternatives

    15. Kirkland Signature Daily Multi

    Who is it best for? Individuals seeking an affordable, all-around supplement.

    Third-party certifications: USP

    Kirkland Signature Daily Multi is a best-selling product from Kirkland Signature, Costco's in-house brand known for its quality and value. This supplement choice delivers a well-rounded mix of vitamins and minerals, aimed at supporting overall health and wellbeing.

     As an affordable yet effective supplement, it's an excellent choice for those on a budget. The supplement adheres to USP standards, ensuring that it meets strict quality requirements for potency, uniformity, and disintegration.


    • Affordable
    • Comprehensive nutrient support


    • Not tailored to specific age or gender needs

    How Supliful Can Help Entrepreneurs Create Top Selling Supplements 

    Creating a successful supplement brand requires more than just a great product idea—it demands careful formulation, strategic marketing, and a reliable production process. This is where Supliful, a renowned private-label supplement manufacturer, can assist. 

    Supliful offers a comprehensive platform that helps entrepreneurs design, develop, and promote their own range of dietary supplements. Whether you're aiming to launch a vitamin brand that rivals the best multivitamins in the market or innovating a unique product, Supliful has got you covered. 

    Through Supliful Academy, entrepreneurs gain access to a wealth of resources designed to facilitate their supplement business journey. From insightful webinars and courses to hands-on guidance from industry experts, the Academy equips you with the knowledge needed to thrive in the competitive supplement space.

    In addition, Supliful provides support in setting up Shopify stores. As a part of this process, entrepreneurs can customize their online storefronts, making them both user-friendly and visually appealing, to help attract and retain customers.

    In essence, Supliful offers a complete solution for entrepreneurs looking to create top-selling supplements, providing them with the tools, guidance, and support they need every step of the way.

    Bonus Tip: Thinking about selling your own range of vitamins with Supliful? Read our guide on how to use bundled pricing strategy for maximum profit

    How We Chose the Best Supplements in the World

    When choosing the top 15 best-selling vitamins in the world, we followed an in-depth evaluation process. Here are the critical factors that we considered:

    1. Popularity and Sales Figures: We ensured that the dietary supplements listed are some of the most popular and best-selling globally.
    2. Reputation and Manufacturer's Credibility: We factored in customer reviews and ratings, the brand's history, and its commitment to quality and safety.
    3. Range and Quality of Nutrients: The best multivitamins should provide a comprehensive nutrient profile, including vital vitamins such as Vitamin E, among others.
    4. Healthcare Professional Endorsements: It was crucial that these products were recommended by healthcare professionals, adding an extra layer of trust and reliability.
    5. Consumer Trust: Trust from the global consumer base, reflected in positive reviews and consistent high ratings, was a significant factor in our selection process.

    By using these criteria, we ensured that we've provided a comprehensive and reliable guide to the best vitamin brands in the world.

    The Different Types of Multivitamins

    Before you make a definite choice on which multivitamin to sell, you should know there are many different types of multivitamins available on the market. These can be divided into two main categories: 

    1. Synthetic multivitamins and; 
    2. natural multivitamins.

    Synthetic multivitamins are created using a combination of synthetic vitamins and minerals, while natural multivitamins are derived from natural sources such as fruits, vegetables, and herbs. Both types can provide benefits, but natural multivitamins may be better absorbed by the body.

    In addition to these two main categories, there are several other types of multivitamins available. These include multivitamins specifically designed for men, women, and children, as well as multivitamins that are tailored to specific health needs such as sports performance or energy levels. 

    It’s essential to understand which of these vitamins and minerals your target audience prefers. Doing this will make it easier to choose the best product for your business! 


    Multivitamins are a great dropshipping idea for businesses who want to enter the health and wellness sector. Consumers in this space value vitamins because of the wide range if health benefits they offer, and as customers become more health-conscious, the market for these products will increase.

    We chose the 15 best multivitamins in the world based on customer reviews, quality ingredients, popularity and sales, healthcare endorsements, and customer trust. Want to skyrocket your bottom? Choose any of the top selling multivitamins in the world to get started! 

    Looking for More Wisdom?

    If you are looking for other articles on other vitamins then these articles are a must-see:

    1. How To Sell Vitamin D3 Online Without Inventory
    2. How To Create Your Own Vitamin Line

    These posts will help you learn more about how to sell vitamins online so you can expand your business.


    What is a multivitamin?

    A multivitamin is a supplement containing various vitamins and minerals that are usually found in food and other natural sources. They are used to provide vitamins that are not taken in through your diet.

    Who should take a multivitamin?

    Anyone who is not able to get the recommended daily amount of nutrients from their diet might benefit from a multivitamin. However, it's best to consult a healthcare professional before starting any supplement regimen.

    Are there different multivitamins for men, women, and children?

    Yes, different multivitamins are designed to cater to the specific nutritional needs of men, women, and children. There are also multivitamins for different age groups and health conditions.

    How do I choose the best multivitamin?

    Choosing the best multivitamin depends on your target audience and what they look for in vitamins and minerals. If your target audience is mostly senior customers, for example, you may want to consider products specially designed for this audience.  

    What are some of the most popular supplements?

    Some popular supplements include multivitamins, Omega-3 fatty acids, Vitamin D, Vitamin E, and probiotics.

    Do multivitamins have side effects?

    While multivitamins are generally safe for consumption, they can cause side effects in some people, such as gastrointestinal issues, allergic reactions, or interactions with medications. It's best to consult with a healthcare professional before starting any new supplement regimen.

    How often should I take a multivitamin?

    Multivitamin intake depends on the specific product and your individual health needs. Some are designed to be taken once daily, while others might need to be taken more frequently. Always follow the manufacturer's instructions or consult a healthcare professional.


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