Add Multiple Websites to Instagram Bio | Step-by-Step Guide

Since its inception, Instagram has become a hub for businesses and influencers to showcase their brands. However, with the limited space that the Instagram bio provides, it can be a challenge to promote all of your content and services. What if you have more than one website to promote? The good news is that there are several tools that can help you put two websites on your Instagram bio.

In this article, we will explore how to utilize these tools to make the most of your Instagram bio.

Adding Two Websites to Your Instagram Bio: A Step-by-Step Guide

The Instagram bio is a valuable space for expressing your identity, promoting your brand, or sharing important information with your followers. By default, Instagram allows you to add only one link to your bio. However, there are ways to work around this limitation and include multiple websites in your Instagram bio.

Step 1: Determine the Websites You Want to Include

Before adding multiple websites to your Instagram bio, you need to determine which websites are most relevant and valuable to your audience. Consider the goals of your Instagram presence and identify the websites that align with those goals. For example, if you're a content creator, you may want to include your personal blog and YouTube channel in your bio.

Step 2: Create a Landing Page

Creating a landing page is an effective way to showcase multiple websites in a single location. A landing page acts as a hub that redirects your audience to the different websites you want to include in your Instagram bio. It provides a user-friendly experience and allows you to easily update or change the websites without modifying your Instagram bio.

Step 3: Shorten Your URLs

To make the most of the limited character count in your Instagram bio, it's essential to shorten your URLs. Long URLs can appear messy and take up unnecessary space. There are various URL shortening tools available online, such as Bitly and TinyURL, that allow you to create concise and trackable links. Shortened URLs are easier to read and can be customized to align with your brand.

Step 4: Access Your Instagram Account Settings

To add multiple websites to your Instagram bio, you need to access your Instagram account settings. Open the Instagram app on your mobile device, go to your profile, and tap the "Edit Profile" button. This will take you to the settings page where you can make changes to your profile information.

Step 5: Add the Websites to Your Instagram Bio

In the account settings, scroll down to the "Website" field. Here, you can paste the shortened URLs or the landing page URL that you created in step 2. Make sure to include a clear and concise description for each website to provide context to your audience. Save the changes once you have added all the websites.

Step 6: Test and Verify the Links

After adding the websites to your Instagram bio, it's crucial to test and verify the links. Click on each website link from your Instagram profile and ensure that it redirects to the intended destination. This step is important to confirm that the URLs are working correctly and provide a seamless user experience for your followers.

Tips for Optimizing Your Instagram Bio

  • Keep the descriptions of your websites in your Instagram bio concise and compelling.
  • Use relevant keywords to optimize your bio for searchability.
  • Include a call-to-action to encourage your followers to visit your websites.
  • Regularly update and refresh the websites in your Instagram bio to keep your content current and relevant.

Understanding Instagram Bio Limitations

Before we dive into the tools, it is important to understand the limitations of the Instagram bio. Instagram bio allows a maximum of 150 characters and only allows clickable links in the bio. This limitation poses a challenge for businesses and influencers that need to promote more than one website.

However, despite the limitations, Instagram bio can still be a powerful tool for promoting your brand. By using creative and engaging language, you can make the most of the limited character space and capture the attention of your target audience.

Character Limit

To make the most of your bio, it is important to use the character space wisely. Use brief and engaging statements to describe your brand, and consider including clickable links to your other social media platforms.

For example, if you are a fashion blogger, you might use your bio to highlight your fashion philosophy and include a link to your YouTube channel where you share fashion tips and tutorials.

Remember, your Instagram bio is often the first impression that potential followers will have of your brand, so make sure it accurately reflects your brand values and personality.

Link Limitations

With Instagram, you are only allowed to have one clickable link in your bio. This limitation can be problematic for businesses with multiple websites. However, there are ways around this limitation.

One popular workaround is to use a link tree service, which allows you to create a landing page with multiple clickable links. This way, you can direct your followers to your website, blog, and other social media platforms all from one convenient location.

Another option is to regularly update the link in your bio to promote different websites or products. For example, if you are running a special promotion on your website, you might temporarily change the link in your bio to direct followers to the promotion page.

Overall, while the limitations of Instagram bio can be challenging, they can also inspire creativity and force you to think outside the box. By using engaging language and strategic links, you can make the most of your bio and effectively promote your brand on Instagram.

Using Link-in-Bio Tools

Instagram is an incredibly popular social media platform that is used by millions of people around the world. As a business or influencer, having a strong presence on Instagram is essential for reaching your target audience and growing your brand.

One way to do this is by using link-in-bio tools, which allow you to share multiple links with your followers.

There are many third-party tools available that make it easy to put multiple links in your Instagram bio. Below are a few of our top picks.


Linktree is a popular tool among influencers, providing a simple way to share multiple links on Instagram. With Linktree, you can create a clickable landing page with multiple links that are accessible via your Instagram bio link. This is especially useful for businesses or individuals who want to promote multiple products or services.

One of the best things about Linktree is that it is highly customizable. You can easily customize your Linktree page to match your brand, and you can even track user activity with their analytics feature. With Linktree, you can share links to blog posts, products, online stores, and more.


Shorby is another popular tool among marketers, offering a similar service to Linktree. With Shorby, you can create a clickable landing page with unlimited links. This makes it a great option for businesses that have a wide range of products or services to promote.

One unique feature of Shorby is the ability to create a landing page with buttons for messaging apps, like WhatsApp or Facebook Messenger. This feature is especially useful for businesses that use these apps to communicate with their customers.


Lnk.Bio is a straightforward tool that allows you to create a clickable landing page. Unlike Linktree or Shorby, Lnk.Bio only has a limited number of customization options. However, it is still a useful tool for businesses that need a simple way to promote multiple links.

Overall, using link-in-bio tools is a great way to make the most of your Instagram profile. By providing your followers with easy access to multiple links, you can increase engagement and drive traffic to your website or online store. So, if you haven't already, it's definitely worth giving one of these tools a try!

Creating a Custom Landing Page

While link-in-bio tools are helpful, creating a custom landing page is the best way to promote your brand’s online presence. A custom landing page allows you to showcase your brand your way and can help to increase brand awareness and engagement.

One of the key benefits of a custom landing page is that it provides a consistent experience for your audience. By using your brand's colors and graphics, you can create a cohesive theme across your Instagram profile and landing page.

Designing Your Landing Page

The design of your landing page should be eye-catching, highlighting your brand's message. You can use a variety of design elements such as images, videos, and animations to make your landing page stand out. It's important to keep in mind that the design should be consistent with your brand's overall aesthetic.

You can also include a call-to-action on your landing page to encourage your audience to take a specific action, such as signing up for a newsletter or making a purchase.

Adding Links to Your Websites

Once you have designed your landing page, it’s time to add your website links. Make sure to use clear and concise language to describe the content of each website. This will help your audience understand what they can expect to find on each website.

It's also important to test all of your website links to ensure that they are working properly. Broken links can be frustrating for your audience and can lead to a negative user experience.

Don't forget to include buttons or icons that link to your social media platforms. This will make it easy for your audience to connect with you on other platforms and stay up-to-date with your brand.

Connecting Your Landing Page to Your Instagram Bio

Finally, you need to link your landing page to your Instagram bio. To do this, simply copy the landing page’s URL and paste it into the website section of your Instagram bio.

It's important to update your Instagram bio regularly to ensure that it reflects your current brand message and goals. By providing a clear and concise description of your brand and including links to your landing page and social media platforms, you can help to increase engagement and drive traffic to your website.

Utilizing Instagram Stories and Highlights

Instagram Stories and Highlights are another effective way to promote your content. Here are a few tips to get the most out of them.

Creating a Story with Swipe-Up Links

If you have more than 10k Instagram followers, you can add a clickable link to your Instagram story using the “swipe-up” feature. Use this feature to highlight new blog posts, products, or services. Not only does this make it easy for your followers to access your content, but it also helps to increase traffic to your website.

One way to make your swipe-up links even more effective is to create a sense of urgency. For example, if you are promoting a limited-time sale, make sure to include phrases like “limited time only” or “while supplies last” to encourage your followers to take action.

Another tip is to use eye-catching graphics and animations in your Instagram stories. This will help to grab your followers’ attention and make your content stand out in their feed.

Adding Website Links to Highlights

You can also add clickable links to your Instagram highlights. This is a great way to promote content that is not available on your website (like limited-time offers or behind-the-scenes footage).

When creating your Instagram highlights, make sure to choose a cover image that accurately represents the content inside. This will help to entice your followers to click on the highlight and explore your content further.

Another way to make your Instagram highlights more engaging is to organize them into categories. For example, if you are a fashion blogger, you could create highlights for “Outfit Inspiration,” “Beauty Tips,” and “Travel Adventures.” This will make it easier for your followers to find the content they are most interested in.

Overall, Instagram Stories and Highlights are powerful tools for promoting your content and engaging with your followers. By using swipe-up links and clickable highlights, you can increase traffic to your website and create a more immersive and interactive experience for your followers.

Tracking Your Link Performance

As a social media influencer, it's important to not only create engaging content but also to drive traffic to your website or other online platforms. One way to do this is by using a link-in-bio tool, which allows you to include multiple links in your Instagram bio.

However, simply adding links to your bio is not enough. You need to track the performance of your links to see what's working and what's not.

Tracking your link performance can help you identify which links are generating the most clicks and which ones are not resonating with your audience. This information can help you make data-driven decisions to improve your social media strategy and ultimately increase your online presence.

Using Analytics Tools

Most link-in-bio tools have built-in analytics that allow you to track the number of clicks your landing page receives. These analytics can provide valuable insights into the effectiveness of your links and help you identify trends over time.

For example, you may notice that links promoting a certain product or service tend to generate more clicks than others. Armed with this information, you can adjust your strategy accordingly.

In addition to the built-in analytics provided by link-in-bio tools, you can also use Google Analytics to track the performance of your customizable landing page. By setting up tracking parameters, you can see how many clicks your landing page receives, how long visitors stay on your page, and even where your visitors are located.

Adjusting Your Strategy Based on Data

Once you have collected data on the performance of your links, it's important to use that data to make informed decisions about your social media strategy. Use the data you collect from analytics tools to adjust your strategy and make improvements.

For example, if you notice that links promoting a certain product or service tend to generate more clicks, consider promoting that product or service more frequently.

Experiment with different types of links, such as links to blog posts, YouTube videos, or other social media platforms. Use engaging language in your bio to entice users to click on your links. Consider using emojis or other visual elements to make your bio stand out.

Finally, don't be afraid to make changes to your landing page design. Try different layouts, colors, and images to see what resonates with your audience. By continually experimenting and making data-driven decisions, you can improve the performance of your links and grow your online presence.

The Bottom Line

Putting two websites on your Instagram bio is a great way to increase your online presence and drive more traffic to your websites. However, it can be a bit tricky to accomplish, especially if you don't know where to start.

One option is to use a link-in-bio tool, which allows you to add multiple links to your Instagram bio by creating a landing page that houses all of your links. This is a great option if you have more than two websites or if you frequently update your links.

Many link-in-bio tools also offer analytics, so you can track your click-through rates and see which links are performing the best.

Another option is to create a custom landing page that houses your two website links. This is a great option if you want to have more control over the design and layout of your landing page.

You can also add additional information about your websites and include calls-to-action to encourage visitors to click on your links.

But don't stop there! Instagram Stories and Highlights are also great tools to promote your content and drive traffic to your websites. Use Stories to showcase new products or blog posts, and include a swipe-up link to your website.

You can also create Highlights that feature your top blog posts, products, or services, and include links to each one.

Finally, it's important to track your click-through rates using analytics tools. This will help you see which links are performing the best and make adjustments to your strategy as needed. You can use tools like Google Analytics or Bitly to track your links and see how many clicks each one is receiving.

By using these tips, you can make the most out of your Instagram profile and drive more traffic to your websites. So go ahead and add those two website links to your bio, and start promoting your content on Instagram today!

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