How to Put Products on Instagram: A Step-by-Step Guide

June 7, 2023



    Are you running an online business or looking for ways to increase your brand’s visibility and sales? If so, you might want to consider Instagram as your go-to platform. Instagram has over 1 billion monthly active users, and the majority of them are aged 18-34 years old, making it an ideal space for businesses targeting a young audience.

    A Step-by-Step Guide to Putting Products on Instagram

    1. Set up an Instagram Business Account: If you don't have one already, create an Instagram Business account. This allows you to access additional features specifically designed for businesses, including product tagging.
    2. Connect to a Facebook Business Page: Link your Instagram Business account to a Facebook Business page. This step is necessary to enable product tagging on Instagram.
    3. Ensure Eligibility: Check that your business meets Instagram's eligibility requirements for product tagging. Generally, businesses must sell physical goods and comply with Instagram's commerce policies.
    4. Enable Shopping on Instagram: In your Instagram Business account settings, navigate to the "Business" section and select "Shopping." Follow the prompts to enable the shopping feature.
    5. Upload Product Catalog: Connect your Instagram account to a product catalog, which contains information about the products you want to sell. This catalog can be created through Facebook Business Manager or synced from an e-commerce platform like Shopify.
    6. Create a Post: Start creating a new post as you would normally. Upload a photo or video that showcases your product in an engaging way. Craft a compelling caption to accompany the post.
    7. Tag Products: After selecting a photo or video, tap on the "Tag Products" option. Then, tap on the specific area of the image where you want to add a product tag. Search for the product in your catalog and select it.
    8. Adjust Product Tags: If needed, you can move and resize the product tag on the image to ensure it appears accurately and aesthetically.
    9. Add Additional Product Tags: Repeat the previous step if you want to tag more products in the same post. You can tag up to five products per single-image or carousel post.
    10. Complete the Post: Add any additional captions, hashtags, or location tags to your post. Review everything to ensure accuracy and clarity.
    11. Share the Post: When you're satisfied with your product tags and post content, click on the "Share" button to publish your post on Instagram.
    12. Monitor and Engage: Regularly monitor your tagged product posts for comments, inquiries, and engagement. Respond promptly to any customer queries or messages to enhance the shopping experience.

    By following these step-by-step instructions, you can effectively put your products on Instagram and leverage the platform's shopping features to showcase and sell your offerings to a wide audience.

    Tagging Products in Your Instagram Posts

    Instagram has become one of the most popular social media platforms for businesses to showcase their products and services. With over one billion active users, it’s no surprise that businesses are turning to Instagram to increase their visibility and drive sales.

    In this guide, we’ll explore how you can use Instagram to tag your products in your posts, stories, and other content to make them easily accessible to customers.

    Creating Shoppable Posts

    Shoppable posts are an excellent way to showcase your products and make them easily accessible to customers on Instagram. By tagging your products in your posts, customers can tap on the image and access product details, prices, and a direct link to your website or checkout page.

    This feature is particularly useful for businesses that sell physical products, as customers can easily purchase items without leaving the Instagram app.

    When creating shoppable posts, it’s important to ensure that your product images are high-quality and visually appealing. You should also include clear and concise product descriptions that accurately reflect the item you’re selling.

    Tagging Products in Instagram Stories

    Instagram Stories is another powerful tool for promoting your products on Instagram. You can add product stickers or tags to your Stories to encourage customers to discover and purchase your products. To use this feature, select the product sticker in the story creation section and choose a product from your catalog.

    When creating product-focused Stories, it’s important to keep them engaging and visually appealing. You can use features like filters, text overlays, and animations to make your Stories stand out and capture your audience’s attention.

    Utilizing Instagram Reels and IGTV for Product Promotion

    Instagram Reels and IGTV are powerful new features that allow businesses to create short video content that can be used to showcase their products creatively.

    With Instagram Reels, businesses can create short, engaging video content to increase brand visibility. IGTV, on the other hand, allows businesses to upload longer product demos, tutorials, and other instructional content.

    When using these features, it’s important to keep your videos informative and engaging. You should also ensure that your videos are high-quality and visually appealing to capture your audience’s attention.

    In conclusion, Instagram is a powerful tool for businesses looking to increase visibility and drive sales.

    By following the steps outlined in this guide, you can create a successful Instagram Business account, prepare a high-quality product catalog, and utilize Instagram’s many sales-focused features to promote your products and grow your business. So, what are you waiting for? Put your best foot forward and start selling on Instagram today!

    Remember, the key to success on Instagram is to consistently create high-quality content that resonates with your audience. By using a mix of shoppable posts, Stories, Reels, and IGTV, you can keep your audience engaged and interested in your products.

    So, start experimenting with these features today and see how they can help you grow your business on Instagram!

    Understanding Instagram as a Sales Platform

    Instagram has come a long way since its inception as a photo-sharing app. It has now become a powerful sales platform, with businesses flocking to it to promote their products and services. With over a billion active users, Instagram provides businesses with a vast audience to reach out to and convert into customers.

    The Visual Appeal of Instagram

    One of the reasons Instagram has become so popular among businesses is its visually appealing format. The app's feed display format allows businesses to showcase their products through images, graphics, and videos, making it easier for customers to visualize and understand the product.

    This, in turn, increases the chances of customers making a purchase.

    The Power of Engagement

    Studies show that Instagram has a higher engagement rate than other social media platforms. This means that users are likely to spend more time on your posts, engage with them, and become potential customers.

    By creating a business account on Instagram, you can leverage this engagement to promote your products and services, and drive traffic to your website through clickable links.

    Instagram Shopping Features

    Instagram Shopping is a game-changer for businesses. It allows businesses to create a digital storefront within the app, making it easy for customers to discover and purchase products. With Instagram Shopping, you can tag your products in posts and stories that feature your products.

    This allows customers to directly access product information and make purchases without leaving the app. This feature has made it easier for businesses to sell their products and has also made the shopping experience more convenient for customers.

    In conclusion, Instagram has become an essential platform for businesses to promote their products and services. With its visually appealing format, high engagement rate, and sales-focused features like Instagram Shopping, businesses can reach out to a vast audience and convert them into loyal customers.

    Setting Up Your Instagram Business Account

    Instagram is a powerful tool for businesses to connect with their audience and grow their brand. With over a billion active users, Instagram provides businesses with a platform to showcase their products and services, engage with their customers, and increase their reach.

    Creating an Instagram Business Profile

    Creating an Instagram Business account is easy and free. To get started, download the Instagram app and sign up for an account. Once you have created your account, the next step is to create a profile that represents your business.

    Your profile is the first thing people will see when they visit your page, so it's important to make a good first impression.

    When creating your profile, make sure to choose a username that reflects your business or brand. Your username should be easy to remember and easy to spell.

    Your profile picture should be your logo, a high-resolution image that is easy to recognize and stands out. Your bio should also include a brief description of what your business does, and include any necessary contact information such as your website or email address.

    It's important to note that Instagram Business accounts have access to additional features that personal accounts do not have. These features include Instagram Insights, which provides businesses with data on their followers and the performance of their posts, and the ability to run ads on the platform.

    Connecting Your Facebook Page

    Connecting your Facebook Page to your Instagram account makes it easier for your business to manage both platforms simultaneously.

    When you connect your Facebook Page, data and analytics from your Instagram Business account are synced with your Facebook insights, making it easier for you to measure your performance across both platforms.

    Connecting your Facebook Page to your Instagram account is easy. Simply go to your Instagram profile settings, select "Account," and then select "Linked Accounts." From there, you can connect your Facebook Page to your Instagram account.

    Setting Up Your Instagram Shop

    Instagram Shopping is a feature that allows businesses to tag their products in posts and stories, making it easier for customers to discover and purchase products directly from Instagram. To use Instagram Shopping, you must first create a catalog of your products and connect it to your Instagram account.

    Start by setting up a catalog manager on Facebook, where you can create a product catalog by manually adding each product or connecting to another e-commerce platform like Shopify.

    Once you have created your product catalog, you can connect it to your Instagram account and start tagging your products in your posts and stories.

    Instagram Shopping is a great way to increase your sales and reach a wider audience. By making it easier for customers to discover and purchase your products directly from Instagram, you can turn your followers into customers and grow your business.

    Preparing Your Product Catalog

    When it comes to selling products on Instagram, having a well-organized and visually appealing product catalog is key. Not only does it make it easier for customers to find what they're looking for, but it also helps to showcase your products in the best possible light.

    In this guide, we'll cover some of the key elements of creating a standout product catalog on Instagram.

    High-Quality Product Images

    The first thing you'll want to focus on when creating your product catalog is your product images. High-quality photos are essential for showcasing your products in the best possible light.

    Make sure that your products are properly lit and showcased in a clean, simple background that allows your product to stand out. Experiment with different angles and product display options to find what works best for your products.

    It's also important to note that Instagram is a visual platform, so you'll want to make sure that your product images are eye-catching and attention-grabbing. Consider using bright colors or unique props to make your products stand out in a crowded feed.

    Writing Engaging Product Descriptions

    In addition to high-quality product images, writing engaging and informative product descriptions is crucial when selling on Instagram. Keep your descriptions short and sweet while highlighting the unique features and benefits of your products to encourage customers to buy.

    Consider using bullet points or numbered lists to break up text and make it easier to read.

    It's also a good idea to include any relevant product information, such as dimensions or materials, in your descriptions. This will help customers make informed decisions about whether or not a product is right for them.

    Organizing Your Products into Collections

    Collections are clusters of products that you group together based on their similarities. Grouping similar items will make it easier for customers to browse your store and discover new products. Use descriptive titles and well-organized categories to make it easier for customers to navigate through your store.

    When creating collections, consider grouping products by color, style, or theme. This will help customers find products that fit their personal preferences and make it easier for them to envision how products might fit into their lives.

    Overall, creating a standout product catalog on Instagram requires attention to detail and a focus on quality. By using high-quality images, engaging product descriptions, and well-organized collections, you can create a visually appealing and easy-to-navigate store that will attract and retain customers.


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