How Much Can You Make Dropshipping in a Year?

April 23, 2024



    Dropshipping is a popular business model that enables entrepreneurs and retailers to sell branded products without maintaining inventory. This model is a great way to start an online business with minimal risks and costs.

    However, the average dropshipper income depends on several factors, including the type of products they sell, their marketing strategies, and the competition in the industry.

    Are you curious about the earning potential of dropshipping? Have you considered starting a dropshipping business but wondered how much you can realistically make? We’re here to answer these questions! 

    In this blog, we will dive into:

    • The earning potential of a dropshipping business model.
    • Real-life case studies to break down the costs and profits involved.
    • The annual profit margin of dropshippers.
    • A comparison of dropshipping earnings with Amazon, eBay, and Shopify.

    Now, let’s get started!

    What Is the Typical Profit Margin for Dropshipping?

    The typical profit margin for dropshipping varies depending on several factors. 

    If you want to have your own dropshipping store, let’s take a look at the typical profit margin of a dropshipping business and what factors to consider.  

    The profit margin for dropshipping depends on the product you’re selling and the dropshipping supplier you’re working with. Generally speaking, the profit margin ranges between 15% and 45%. However, many dropshippers aim for higher margins of 50% or more.

    To have a successful dropshipping business you must take profit margins into account. It’s vital to remember that the profit margin isn’t the only aspect that matters. Here are a few other concepts to consider.  

    1. Additional ongoing costs: You need to account for expenses such as marketing and customer service fees when calculating your total revenue.
    1. The cost of goods sold (COGS): COGS includes the cost of the product, shipping, and any other costs associated with getting the product to the customer. The higher the COGS, the lower the profit margin.
    1. Dropshipping platform fees: The platform you use for dropshipping will charge its own fees and you need to calculate these costs as they can impact your overall profit margin.

    What Are the Benefits of Dropshipping for Businesses?

    There are several advantages for entrepreneurs with a dropshipping store. As it is a low risk business model, the perks of dropshipping stores include low start-up costs, low running costs, and minimal risks. Let’s take a closer look at these benefits:

    1. You don’t need to invest in inventory or stock, which eliminates the need for storage and reduces your operational costs. A dropshipping business helps when it comes to achieving a no-inventory problem!
    1. As a dropshipper, you can have a greater focus on marketing and customer service rather than inventory management and related logistics. This can help you grow your business faster than another ecommerce business. With a reliable supplier, you can make your online store a lucrative business faster!
    1. Dropshipping also allows you to quickly test new products and markets without having to invest in large amounts of inventory. You can easily scale up or down depending on the demand for your products.

    Selling products online should be flexible, and dropshipping makes this possible!

    Bonus Tip: There are loads of products to dropship online. For starters, check out our guide on selling creatine online without inventory!

    What Are the Challenges of Dropshipping?

    Although dropshipping offers a lot of benefits, it also presents some challenges. Here are a few setbacks of this business model: 

    1. You may have difficulty finding reliable suppliers and negotiating discounts on products for more competitive pricing.
    1. There are many people competing in the dropshipping market, making it difficult to stand out and be successful.
    1. If you have a dropshipping store, you’ll need to invest in various growth activities. This may include marketing, professional customer service, and other areas of your business. 
    1. Many entrepreneurs experience limited control over product quality and delivery times. This can lead to customer dissatisfaction and negative reviews, which can hurt your business.
    1. Having your own dropshipping business means dealing with returns and refunds, which can be time-consuming and costly.

    How to Choose a Profitable Niche for Dropshipping

    When starting a dropshipping business, it is crucial to pick a profitable niche. There are many ways to choose products with the potential for high returns. For starters, this means finding trending products that have great profit margins. 

    So how do choose the right niche and gain a higher average monthly income in dropshipping?

    Woman’s hand holding a fan of dollar bills.

    1. Research popular products on sites like Amazon or eBay to get an idea of which products are selling well. This can help estimate average income and how much profit these items can make, keeping your monthly sales and gross sales high!
    1. Know who your competition is in your chosen niche to make sure that there is not too much competition. As a dropshipping store owner, analyze other online stores to make informed business strategies and decisions.
    1. Consider the shipping costs in your niche. Remember, high costs can reduce profits. Successful dropshippers in this business model adjust their dropshipping store and marketing efforts to manage these expenses effectively.
    1. Check the cost of advertising and marketing for your chosen niche. Store owners must ensure that the money spent on advertising in drop shipping works effectively to sell products and make more money.

    Bonus Tip: Affiliate marketing is another strategic way for dropshippers to maximize revenue. Check out our guide on the best micro niche for affiliate marketing in 2023

    Strategies for Generating Revenue Through Dropshipping

    How do you become a successful dropshipper? Although a dropshipping journey is not easy, there are strategies to make dropshipping worth it! Let’s dive into these tactics. 

    1. Focus on marketing and promotion. You can use social media, email campaigns, search engine optimization (SEO), and other strategies to reach your target market and generate more sales.
    1. Collaborate with other businesses or influencers to increase your reach. You can also take advantage of existing customers that may have a higher following. Taking this step will help you amplify your buyer network and get your products in front of more potential consumers. 
    1. Consider offering discounts and promotions. This marketing strategy will encourage customers to purchase from your store. You can make dropshipping more profitable by giving back to your existing customers. You’ll make more money while gaining more online shoppers!
    1. Provide excellent customer service. Customers should always have a positive experience with your store! As you build your drop shipping reputation with a better order fulfillment process for your customers, it will eventually lead to more sales!
    1. Regularly review your dropshipping store’s performance. Dropshipping entrepreneurs, especially those with most new dropshipping stores, should actively refine their marketing campaigns for better results and profitability.

    Comparing Earnings: Dropshipping on Amazon, eBay, and Shopify

    How much can you make dropshipping with Amazon, eBay, and Shopify? Let's discover the earning potential of each of these different platforms in the dropshipping business.

    Amazon Dropshipping

    Amazon dropshipping earnings can range from $1,000 to $50,000 per month. Success on this platform depends on factors such as brand recognition, product demand, competitive pricing, and excellent customer service.

    Ebay Dropshipping

    Ebay presents a lucrative platform for dropshipping, allowing for the sale of a diverse range of goods. On average, an eBay dropshipper can earn a profit of $2.67 per sales order, with the top 10% making an average monthly income of $7,731.

    Bonus Tip: Want to take advantage of eBay’s dropship earning potential? Read our guide on how to dropship on eBay without money in 2023

    Shopify Dropshipping

    Making money on Shopify varies widely, with typical earnings for drop shippers ranging from $1,000 to $2,000 monthly. However, it's possible to earn anywhere between $100 to $100,000.

    Tips for Optimizing Your Dropshipping Business

    To maximize your profits, it is important to optimize your dropshipping business. Here are some tips to get started!

    A person in a mustard sweater typing on a laptop.

    • Website Design and Navigation: Ensure your online stores are well-designed, easy to navigate, and feature clear product descriptions to facilitate a successful dropshipping business.
    • Customer Service: Prioritize excellent customer service to satisfy existing and potential customers, encouraging them to return for future purchases.
    • Pricing Strategy: Regularly review and adjust pricing to remain competitive, considering factors like dropshipping fees and market demands.
    • Industry Trends: Stay updated with the latest trends, ensuring your dropshipping businesses remain relevant and appealing. Explore both low ticket dropshipping and high ticket dropshipping to diversify offerings.
    • Marketing: Invest in robust marketing campaigns, utilizing tools like social media marketing and email campaigns. Tailor strategies to suit both low ticket dropshipping and high ticket dropshipping for a comprehensive approach.
    • Feedback: Be receptive to customer feedback, using it to refine and improve business operations, enhancing the store owner experience.
    • Product and Service Research: Continuously research and update your offerings, ensuring your products meet current market demands and trends.

    By implementing these strategies, dropshippers can make their businesses more resilient and adaptable, aligning with a low risk business model that is characteristic of successful online businesses.

    How to Promote Your Dropshipping Business

    Promoting your dropshipping business is essential for generating sales and revenue. 

    Successful dropshipping business owners actively market their products to enhance profit margins. Thanks to these efforts, they can increase their monthly income and overall dropshipping income by setting a competitive selling price.

    Here are a few techniques to promote your dropshipping business: 

    1. Build relationships. Use social media and email campaigns to network with potential customers. This is essential in the dropshipping model to foster customer loyalty and improve dropshipping income.
    1. Utilize advertising on various platforms. Whether you are practicing low ticket dropshipping or high ticket dropshipping, it’s vital to use this strategy and promote your online storefront effectively.
    1. Engage in partnerships and collaborations. Develop a strategy that allows dropshipping business owners to cross-promote and enhance each other’s marketing campaigns. 
    1. Implement referral programs and retargeting ads. Like many other successful dropshippers, use these strategies to maximize profits and manage dropshipping fees.
    1. Regularly review and optimize your strategies. Monitoring your approach ensures that as a store owner, you maintain competitive selling prices and profit margins. This is essential for making money dropshipping.

    Bonus Tip: Unlock new channels of growth for your business through Reddit. Here’s our guide on how to promote your business on Reddit and amplify your reach!

    How Much Money Can You Make from Dropshipping with Supliful?

    Do you want to be a dropshipping business owner? Successful dropshipping businesses all have one thing in common - a knowledgeable start.

    Supliful Academy is your companion in dropshipping! From conceptualizing your online store to mastering marketing campaigns, we provide the essential tools and insights for your dropshipping business

    With Supliful Academy, you’ll gain the knowledge needed to become a successful dropshipping business owner in the competitive world of online stores.

    Common Mistakes to Avoid When Starting a Dropshipping Business

    Starting a dropshipping business can be challenging, so it is important to avoid common these mistakes.

    1. Working with Unreliable Suppliers: Not verifying the reliability of suppliers can be a costly mistake in dropshipping. Collaborating with suppliers who don’t deliver quality products on time can negatively impact the money dropshipping businesses make.
    1. Neglecting Customer Relationships: Overlooking the importance of customer relationships can affect dropshipping income. A lack of excellent customer service can lead to unsatisfied customers, affecting the profits that dropshippers make.
    1. Overselling: Avoid overselling or making unrealistic promises, especially in high ticket dropshipping. This mistake can lead to customer dissatisfaction and harm the overall income that dropshippers make.

    Avoiding these mistakes is crucial for optimizing the success and profitability of your dropshipping business.


    So, how much do dropshippers make? Dropshipper’s income varies from one to another. The dropshipping industry is an attractive business model with many benefits, but it also has its challenges.

    To make a generous average income from dropshipping, you need to choose a lucrative niche, create a well-designed website, optimize your pricing strategy, promote your business properly, and avoid common mistakes.

    If done correctly, dropshipping works as an extremely profitable venture!

    Looking for More Wisdom?

    If you are looking for other articles on different topics then these articles are a must-see:

    1. What will be the most successful dropshipping products in 2023?
    2. How to monetize YouTube shorts 
    3. How to dropship luxury items

    These posts will help you learn more about dropshipping and content monetization so you can improve your skills.


    Do beginner dropshippers make money right away?

    Beginner dropshippers usually don’t make money right away. It takes time to learn the market, choose the right products, and develop effective marketing strategies. Especially in low ticket dropshipping, margins can be thin, and it might take a while to see a substantial average dropshipping income.

    Are there any startup costs for dropshipping?

    Yes, there are startup costs in dropshipping. These can include website hosting, advertising, and purchasing initial inventory. However, compared to traditional business models, the costs are relatively low, making ticket dropshipping an attractive option.

    How do returns and refunds affect dropshipping earnings?

    Returns and refunds can significantly impact the earnings from dropshipping. Handling returns can be more complicated in a dropshipping model, and the responsibility usually falls on the dropshipper to manage customer dissatisfaction and process refunds, affecting the overall profitability.

    How can I optimize my dropshipping business to maximize earnings?

    To maximize earnings, focus on choosing profitable niches and products, optimizing your website for conversions, and developing effective marketing strategies. Continuously analyzing and adjusting your strategies based on market trends and performance metrics is also crucial for optimizing earnings in both low ticket and high ticket dropshipping.


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