How to Check Other Shopify Store Revenue: 6 Proven Methods You Need to Discover

Ever wonder how much your competitors are making on Shopify? With the platform hosting over 4 million active stores generating $444 billion in global economic activity, understanding competitor revenue isn't just curiosity—it's critical business intelligence. 

The average successful Shopify store earns $72,000 annually, but top performers exceed $1 million in sales. While 85% of businesses monitor competitor metrics regularly, only 23% accurately estimate competitor revenue. 

These revenue insights can improve your approach to how to check other Shopify store revenue, revealing hidden market opportunities despite the challenging landscape of 1.4% average conversion rates and rapidly increasing customer acquisition costs.

6 Effective Methods to Check Other Shopify Store Revenue

The most reliable way to estimate a Shopify store's revenue involves combining multiple data sources and analysis methods. No single approach gives you the complete picture, but collectively, these techniques can provide surprisingly accurate insights.

Method 1: Traffic Analysis with Similar Web and Other Tools

Traffic volume correlates strongly with revenue potential. Tools like SimilarWeb, SEMrush, and Ahrefs can provide estimates of monthly visitors to any Shopify store.

To convert traffic to estimated revenue:

1. Note the estimated monthly traffic
2.  Research the store's likely conversion rate (industry averages range from 1-3% for e-commerce)
3.  Determine the average order value by sampling products
4.  Apply this formula: Monthly Revenue = Traffic × Conversion Rate × Average Order Value

For example, if a beauty store gets 50,000 monthly visitors with a 2% conversion rate and a $65 average order value, their estimated monthly revenue would be around $65,000.

Pro Tip: Cross-reference traffic estimates from multiple tools to get a more accurate picture. SimilarWeb tends to be more accurate for larger stores, while Ahrefs often provides better data for smaller sites.

Method 2: Sales Estimation via Product Reviews

Product reviews offer valuable clues about sales volume. When selling private-label products on Shopify, stores display review counts on product pages, which you can use to estimate sales:

1. Identify top-selling products (usually featured on the homepage or bestseller sections)
2.  Count the reviews for these products
3.  Apply industry research suggesting 1-5% of customers leave reviews
4.  Calculate estimated sales: Number of Reviews ÷ Review Rate = Estimated Sales

If a product has 500 reviews and you estimate a 2% review rate, that suggests approximately 25,000 sales of that single product.

Method 3: Using Store Rank Tools

Several specialized tools rank Shopify stores based on traffic and estimated revenue:

• MyIP.ms provides traffic rankings and estimated worth
• Shopify Compass (formerly Shopify Masters) offers insights into top-performing stores
• BuiltWith identifies technology stacks and relative popularity

These tools often offer free basic information with more detailed data in premium versions.

Method 4: Inventory Analysis Through Out-of-Stock Monitoring

Monitoring inventory status can reveal sales patterns:

1. Track several products over time (2-4 weeks)
2.  Note when items go out of stock and when they're restocked
3.  Calculate approximate turnover rates

This method works best for stores with limited inventory or made-to-order products where stock fluctuations are more noticeable.

Method 5: Social Media Engagement Metrics

Social proof correlates with revenue success:

1. Check follower counts across platforms
2.  Analyze engagement rates (comments, shares, likes)
3.  Examine post frequency and promotional activity
4.  Look for customer testimonials and user-generated content

Stores with high engagement typically have stronger sales. While this won't give you exact revenue figures, it helps assess relative success compared to competitors.

Method 6: Domain and SEO Analysis

A store's SEO investment often reflects its revenue:

1. Check domain authority using Moz or similar tools
2.  Analyze backlink profiles
3.  Examine keyword rankings for competitive terms
4.  Assess content quality and frequency

Stores that rank well for competitive keywords typically have the revenue to support substantial marketing investments.

Advanced Techniques for Deeper Insights when Checking Other Shopify Store Revenue

Beyond basic methods, several advanced techniques can provide more nuanced revenue information.

Using the Shopify Theme Detector

The Shopify Theme Detector browser extension reveals which theme a store uses. Premium themes ($180-$350) or custom development (thousands of dollars) typically indicate more established businesses with higher revenue.

Analyzing Apps and Infrastructure

The BuiltWith tool shows which apps a Shopify store uses. Shops using premium subscriptions for apps like Klaviyo, ReCharge, or advanced analytics tools are likely generating sufficient revenue to justify these expenses.

Examining Fulfillment Models

Check shipping policies and delivery timeframes. Stores using dropshipping typically have longer delivery times (2-4 weeks) compared to stores with in-house fulfillment or partnerships with private-label dropshipping, which can handle orders more quickly. Fulfillment method can provide clues about operational scale.

Researching Funding and Background

For larger operations:

1. Search Crunchbase for funding information
2.  Look up the company on LinkedIn to see the employee count
3.  Check press mentions and industry recognition

This contextual information helps frame revenue estimates within the larger business picture.

Ethical Considerations and Limitations for Shopify Store Revenue

While researching competitor revenue can inform your strategy, it's important to stay within ethical boundaries:

• Avoid attempting to access password-protected areas or proprietary data
• Don't impersonate others to gain information
• Be aware that all estimation methods have margins of error
• Use the information to improve your offerings, not to copy competitors

Remember that revenue estimates are just that—estimates. Even the best methods typically have a margin of error of at least 15-30%.

Making the Most of Shopify Store Revenue Intelligence

Once you've gathered revenue intelligence, here's how to apply it effectively:

Benchmark Your Performance

Compare your own key metrics against competitors to identify strengths and weaknesses. Are your average conversion rates lower than those of industry leaders? Is your returning customer rate strong enough? Use competitor revenue data as a measuring stick.

Identify Profit Margins

Look at pricing strategies across competitor stores to estimate their margins. This can help you position your own products more competitively or identify higher-margin opportunities.

Discover Product Opportunities

High-revenue stores often pioneer product trends. By monitoring what sells well for them, you can identify promising products to sell on Shopify before they become oversaturated.

Reverse-Engineer Marketing Strategies

Stores with strong revenue typically have effective marketing. Analyze their:

• Email capture strategies
• Social media presence
• Content marketing approach
• Paid advertising channels
• Upselling techniques

Seasonal Revenue Patterns

Track competitors over time to identify seasonal fluctuations. This helps with inventory planning and marketing campaign timing.

Pro Tip: Create a competitor dashboard using Google Sheets that automatically updates with scraped data from various sources. Set up monthly tracking of key metrics to spot trends and shifts in competitor strategies before they impact your business.

Common Misconceptions About Shopify Store Revenue

When researching competitor revenue, avoid these common pitfalls:

Revenue ≠ Profit

A store generating $100,000 monthly might be operating at a loss due to high ad spending, overhead costs, or thin margins. Revenue figures don't tell the complete financial story.

Traffic ≠ Quality Traffic

High traffic doesn't always translate to proportional sales. Some stores have lower traffic but higher conversion rates due to better targeting.

No Universal Benchmarks

What's considered "good" revenue varies dramatically by niche. A successful beauty supply store might need $50,000+ in monthly revenue to be profitable, while a specialized digital product store might thrive on $10,000.

Vanity Metrics Can Mislead

Social follower counts and flashy designs don't always correlate with strong sales. Some modest-looking stores significantly outperform more visually impressive competitors.

Strategy of Experts: Use Checkout URL Structures and Shopify API Clues to Estimate Sales Activity

Advanced sellers know that many Shopify stores unintentionally expose sales-related data points via checkout behaviors and Shopify's open architecture.

Here’s how to use this to your advantage:

• Try visiting competitor URLs with this pattern:
  https://[store-name].myshopify.com/admin/products.json or https://[store-name].com/products.json These endpoints often return a full product list with inventory counts, prices, and sometimes product creation dates.
  
  
• Use the /collections/all?sort_by=best-selling URL path on Shopify stores (e.g., https://[store-name].com/collections/all?sort_by=best-selling) to view a store's true bestsellers—this sort order reflects actual sales velocity and is not manually curated like most homepage features.
  
  
• Monitor price or stock changes using lightweight scrapers (e.g., Google Apps Script or visual scrapers like Octoparse) to estimate sales frequency over time.
  

While this method requires technical skill, it gives a live window into sales activity—far beyond what traffic tools or review analysis can offer.

Discover, Adapt, Profit: Turn Competitor Shopify Data Into Action

The true path to Shopify success combines competitive intelligence with innovative thinking and exceptional execution.

For entrepreneurs just starting out, focus first on building a solid foundation. Research suggests that the average time to profitability on Shopify ranges from 3 to 12 months, depending on your niche, marketing approach, and product offering.

Whether you're launching a dropshipping operation, creating a brand, or building any other type of Shopify business, competitor revenue research should inform—not dictate—your strategy.

The most valuable insights often come from understanding not just how much competitors are making but why customers choose them. Focus on delivering exceptional value, solving real problems, and creating memorable experiences—and your revenue will follow.

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