Top Black Friday/Cyber Monday Marketing Strategies to Supercharge Your Holiday Sales

Black Friday and Cyber Monday, the days after Thanksgiving, kick off the holiday shopping season with major online sales and in-store deals.

What started as a one-day sale has expanded to Black Friday weekend, where stores offer extended Black Friday sales and exclusive discounts. It’s the ultimate time for shoppers to find the best Black Friday deals.

Evolving seasonal trends & changing consumer preferences

Today’s Black Friday marketing campaigns go far beyond the sale day, with social media platforms promoting early access and sneak peeks to attract customers. A smart Black Friday marketing strategy might include early-bird access, flash sales, or bundle deals to encourage customers.

For ecommerce stores, Black Friday promotions now focus on boosting sales and building lasting connections with new customers. Black Friday promotion ideas like free gifts, conditional free shipping, and mobile-friendly experiences make Black Friday purchases easy, adding a holiday shopping rush that brings shoppers back year after year.

Financial flexibility is also key, with many Black Friday marketing campaigns relying on buy now, pay later options to attract customers looking to stretch their budgets.

When thinking about how to use this in your own shop, think of a Black Friday marketing strategy that accommodates these shopper preferences by offering early deals, along with flexible payment options that holiday they love.

Younger shoppers, in particular, are driving a shift towards quality over quantity. They seek unique Black Friday deals that align with their values, favoring well-made products over quick buys.

For online businesses, a Black Friday campaign that emphasizes quality, offers exclusive discounts, and builds loyalty through holiday sales can effectively turn potential customers into loyal ones.

Let's get into what kind of strategies are hot this year!

Strategy 1: Bundling

Bundling complementary products, like wellness kits or skincare sets, is a standout Black Friday marketing strategy to capture the holiday spirit and boost sales.

Here’s why—and how—to create irresistible holiday bundles that delight gift-givers and encourage those all-important impulse buys.

Increase order value with bundles that feel like a steal

Bundling is one of the simplest ways to get more value per cart.

By grouping together complementary items at a slight discount, shoppers feel like they’re scoring an exclusive Black Friday deal, which can help increase your Average Order Value (AOV) and make Black Friday sales really count. Think of a wellness kit with supplements or a “Winter Glow” skincare set, perfect for customers wanting a little extra value.

Capture gift-givers with ready-made holiday bundles

Gift-giving made easy: that’s the appeal of holiday-specific bundles. Curate sets around themes like “Relax & Restore” or “Energize & Go” to create practical, thoughtful gift solutions for holiday shoppers.

These bundles make fantastic Black Friday marketing campaigns that are easy to promote on social media, especially when paired with early access or an exclusive holiday vibe.

Elevate perceived value

A bundle isn’t just a collection of items—it’s a way to make customers feel they’re getting more for less, which is one of the best Black Friday promotion ideas. A bundle looks (and feels) like a special deal, making people more likely to buy on impulse and feel like savvy shoppers in the process.

Creating holiday-ready bundles

1. Include popular items with complementary add-ons for a complete experience.
2. Make different price points available to attract a range of budgets.
3. Design festive, themed packaging to make each bundle feel unique and seasonal.

Bundling isn’t just a great Black Friday marketing idea; it’s a way to build excitement, attract gift-buyers, and keep loyal customers coming back for more. This Black Friday, boost sales by creating bundles that bring the holiday shopping season to life!

Strategy 2: SEO optimization for catching Black Friday traffic

SEO is your best friend when it comes to capturing Black Friday traffic and boosting sales. With holiday shoppers looking to find the best Black Friday deals, using smart SEO can give your store a competitive edge.

Focusing on long-tail keywords (like “best Black Friday skincare deals”) and optimizing for the “shopping” tab can make your Black Friday marketing campaigns stand out to shoppers who are ready to buy.

Start by giving your product pages, titles, and descriptions a seasonal refresh. Adding terms like “Black Friday sale” or “holiday gift ideas” in your titles and descriptions helps search engines connect your store with the keywords people are typing in as they hunt for Black Friday deals.

Create helpful content to drive more traffic, like blog posts and gift guides that answer questions, offer ideas, and highlight your top products. A well-crafted holiday gift guide, packed with Black Friday deals about your products or product niche, can show potential loyal customers exactly why they should choose your store. You’ll not only attract holiday shoppers but also engage them with content that makes Black Friday shopping easier and more enjoyable.

Combining SEO-savvy updates with fun, helpful content is a great way to draw in more Black Friday sales, grow your online store’s visibility, and turn those Black Friday purchases into loyal customers for the long haul!

Strategy 3: Choosing the right timing

Timing is everything when it comes to Black Friday marketing strategies, and savvy brands know how to play both sides of the calendar. Early Black Friday promotions are a magnet for holiday shoppers eager to beat the holiday rush and lock in exclusive discounts on the season’s most thoughtful gifts.

By offering sneak peeks and early access, brands cater to organized shoppers who value the peace of mind that comes with securing gifts well before the holiday scramble.

Early promotions

Early Black Friday promotions are a magnet for holiday shoppers looking to get ahead of the holiday rush, especially those on the hunt for thoughtful gifts.

Early access and sneak peeks give gift-buyers time to consider their options and make sure they grab those exclusive discounts on must-have items.

When it comes to Black Friday marketing strategies, an early bird Black Friday marketing campaign is a win for attracting new customers who want peace of mind that they’ll secure their holiday season gifts without the last-minute scramble.

Last-minute discounts

On the flip side, last-minute deals are gold for bargain hunters who thrive on snagging exclusive Black Friday deals and those deep discounts right before Black Friday weekend or Cyber Monday.

Black Friday promotions in the final stretch create a sense of urgency that’s hard to resist, perfect for enticing shoppers who can’t pass up those final flash sales or a well-timed free gift.

Strategy 4: Segmented email campaigns for every type of shopper

A great Black Friday marketing strategy is to segment your email list to deliver targeted messaging to both early-bird bird gift-buyers and last-minute bargain hunters.

For early promotions, send teasers that highlight early access or limited-time Black Friday promotions, and use countdowns to encourage customers to “buy now.”

Later, transition to promoting last-minute Black Friday deals for those bargain hunters. The two-pronged approach in Black Friday marketing campaigns keeps your audience engaged throughout the Black Friday period, driving more online sales and repeat purchases.

Again, choosing the right timing is everything

• Early promos: Launch early access deals or upcoming Black Friday sale sneak peeks around mid-November. Target holiday shoppers and encourage loyal customers with exclusive Black Friday deals.
• Last-minute sales: Go live with final discounts in the last 2–3 days before Black Friday, and again leading into Cyber Monday sales. Use a flash-sale vibe to attract customers who can’t resist a last-chance offer.

Strategy 5: “Black friday” your website

To make your site visually Black Friday-ready and grab the attention of holiday shoppers, try adding eye-catching banners and countdown timers to your Black Friday marketing strategy.

Banners with bold, high-contrast colors like black, red, or gold can be placed across your homepage and key product pages, ensuring visitors see the deals immediately.

Countdown timers are also effective for building urgency and are perfect for highlighting limited-time Black Friday deals, giving shoppers that extra nudge to act quickly.

Your calls to action (CTAs) and email subject lines are also key to converting visitors into buyers.

Make your CTAs persuasive and direct with phrases like “Snag Your Deal Now,” “Only Hours Left—Shop Now,” or “Get 50% Off Today Only!”

In emails, urgency and exclusivity work wonders. For example, subject lines like “Last Chance for 50% Off Black Friday Deals,” “VIP Early Access to Black Friday Sales!” or “Only 24 Hours Left—Shop Now!” make your offers impossible to ignore.

Updating product pages is another essential step in a successful Black Friday campaign. Highlight discounts by displaying the original price next to the Black Friday deal price, labeled clearly for maximum impact.

Adding urgency statements like “Only a Few Left!” or “Selling Fast!” encourages more buys, while customer reviews provide social proof that builds trust, especially on items with deep Black Friday discounts.

Unlocking (the extra, and super secret) strategy 6: Playing by Supliful’s Playbook

Get ready to unlock your best Black Friday yet with our ultimate playbook for CPG stores!

Packed with strategies to promote Black Friday deals, this guide covers every angle to help you maximize sales and engage your customers.

From smart inventory planning and exclusive discount ideas to carefully crafted email sequences and high-impact retargeting campaigns, this playbook is your roadmap to success.

Discover actionable Black Friday marketing ideas like countdown timers, flash sales, and VIP rewards to boost sales and keep holiday shoppers coming back for more.

Ready to prepare your store for the holiday shopping season and attract loyal customers? Dive into our Black Friday playbook and turn this season into your most profitable yet!

Ready to make this Black Friday your most successful yet?

These Black Friday marketing ideas help transform your site and email strategy into a powerful, high-converting Black Friday marketing campaign that engages holiday shoppers, increases conversions, and creates an unforgettable shopping experience.