For sports & fitness brands
Sports brand private label supplements: own the shelf space your audience already buys from
Turn your performance audience's supplement spend into revenue for your brand, not a competitor's. Add protein, creatine, and pre-workout under your own label with zero inventory.
- No MOQ
- 35–55% margins
- Fulfilled for you
Who is it for
Built for every kind of sports brand
Your customers are buying pre-workout, protein, and creatine every single month. They're buying it from supplement brands, not from you. Every reorder that bypasses your store is margin you've already earned and handed away.
Fitness apparel
Turn performance-wear loyalty into monthly protein and creatine reorders that keep your brand in their routine.
Equipment & gear
Stock the consumables your training customers already buy with their kit, and keep that spend in your store.
Teams & clubs
Branded sports nutrition your members and fans reorder all season, turning fandom into recurring revenue.
Athlete creators
Convert a performance audience into a supplement line only you offer, building loyalty a competitor can't copy.
How it works
Live in three steps
From idea to first sale in three steps.
No factory negotiations, no purchase orders, no warehouse.
No factory negotiations, no purchase orders, no warehouse.
Browse our catalog
Choose from 200+ branded supplements protein, vitamins, mushroom blends, gummies, collagen, pre-workout.
Brand it
Add your logo and label design. Preview the bottle, approve, and it's ready to sell — no plate fees, no minimums.
Sell it
We handle fulfillment and shipping straight to your customers, in your branded packaging. You never touch the product.
Top picks
Top picks for sports & fitness brands
The easiest revenue you'll add
We’ve launched 500+ creator brands each with a distinct look, voice, and mission.
Here’s a glimpse at what’s possible when your ideas meet our execution.
Here’s a glimpse at what’s possible when your ideas meet our execution.
Symple Supplements
With a clear brand idea in place, the team behind Symple was looking for the right partner to bring it to life. Through Brand Accelerator, they launched with custom label designs and a fully built Shopify store — and went on to cross $100K in revenue within their first six months.
George McGee
@symplesupplements
Wyld Jungle
Mike’s manager came to us with an early-stage concept and a clear goal: get to market fast. We delivered custom label designs and a fully functional Shopify store in just four days — our quickest project to date.
Mike Holston
@therealtarzann
Now Strips
Fraser came to Supliful with one goal: launch fast without holding inventory. We helped him identify a niche, select standout products, craft a bold visual brand, design custom labels, and build a Shopify store from the ground up — all in just 14 days.
Fraser Cottrell
@sourfraser
Revenue that earns while you teach
Real stories from founders who turned ideas into successful product brands
Luke Lareau
Nic Fusco
Lilly Levi
Justin Yen
Frequently Asked Questions
Find answers to all of your unanswered questions
Will my customers know Supliful is the manufacturer?
No. Every product ships under your brand. Supliful is a white-label fulfillment partner, invisible to your customers by design.
What if a customer returns a supplement order?
Returns are handled according to your own store policy. You set the rules; Supliful handles fulfillment logistics on the outbound side.
Do I need a separate Shopify store for supplements?
No. Supliful integrates directly with your existing Shopify store. Your supplements live alongside your current product catalogue.
How long does shipping take?
2–5 business days in the US, with 48-hour fulfillment from the moment an order comes in. Tracking flows back to your customer automatically.
Your audience is buying supplements.
Make it from you.
Start free. No upfront inventory. No MOQ. Capture the performance-supplement spend your brand already earned.
From the blog
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