Branding & marketing

Skincare content dominates social media, with #skincare generating over 165 billion views on TikTok and millions of Instagram posts.

Influencer marketing has become the backbone of successful skincare brands, with beauty creators driving over $3.6 billion in annual product sales. 84% of Gen Z consumers trust influencers more than traditional ads, especially for personal care.

Black Friday accounts for over 20% of annual beauty sales, making it the biggest revenue event for skincare brands. With personal care consistently topping consumer wish lists, this period is key for both conversions and brand growth.

With 4.8 billion social media users and beauty content racking up millions of views, skincare brands must tap into this growing opportunity.

Valentine's Day represents one of the most lucrative opportunities for beauty brands and retailers. The holiday generates over $25 billion in spending annually, with beauty products consistently ranking among the top gift categories.

Building a successful beauty brand requires more than just great products, it demands smart email marketing strategies that convert subscribers into loyal customers. With 4 billion daily email users and an average ROI of $42 for every dollar spent, email remains a top-performing channel for beauty brands.

Video marketing has become essential for beauty brand promotion, transforming how brands engage audiences and highlight product performance. Static visuals fall short in delivering that experience. The beauty industry now sees over 169 billion video views each year, with video content earning 1200% more shares than text and images combined.

The global beauty market is projected to exceed $580 billion by 2027, and over 80% of consumers now research products online before purchasing. In such a saturated space, brands must go beyond visuals to connect.

Global beauty ad spend is projected to exceed $42 billion by the end of 2025, driven by brands competing for consumer attention across digital platforms. With social media and search ads influencing over 65% of online beauty purchases, paid advertising is no longer optional, it's a strategic must.

The global beauty industry is set to surpass $720 billion by 2028, with over 70% of consumers researching online before buying. As digital competition intensifies, SEO becomes essential, not optional, for visibility and growth.

The beauty industry has seen a major shift, with influencers now key to driving product sales. These creators shape how consumers discover and buy beauty items. Their authentic voices help brands, from giants to indie labels, build trust fast.

In a market drawn to natural alternatives, herbal products are booming. The global herbal supplements market is set to surpass $10 billion by 2025. Marketing these products requires unique strategies that go beyond conventional tactics. Authenticity, education, and trust are key to reaching conscious consumers.

In the competitive wellness industry, collaborating with influencers is a powerful way to boost brand awareness and drive sales. A 2024 Statista report shows 61% of consumers trust influencer recommendations, especially in health and wellness.

Promoting wellness products on social media takes a strategic mix of education and authenticity. The global wellness market hit $5.6 trillion two whole years ago, fueled by rising demand for preventive health and holistic living.

Video marketing has become essential for healthcare brands aiming to connect meaningfully with audiences. A 2024 Wyzowl report shows 91% of businesses use video, and 89% of consumers say it influenced a purchase.

The global energy drink market is projected to surpass $98 billion by 2032, driven by demand from athletes, students, and busy professionals.

The global powdered drink mix market continues to expand with health-conscious, on-the-go buyers driving demand.

In today's booming coffee market, creating your coffee capsule brand presents an exciting opportunity. The global coffee pods and capsules market is projected to reach $29.2 billion by 2025, showing significant growth.

Corporate gifting has evolved far beyond the standard fruit basket or branded pen. A study by the Incentive Research Foundation found that 79% of recipients said they were more likely to do business with a company after receiving a thoughtful gift.

Standing out requires more than an attractive display—custom gifts are key for connecting with potential clients. 79% of attendees recall the branding on promotional products they received.

The men's grooming market is growing rapidly, projected to reach $166 billion by 2022. As more men invest in skincare, haircare, and personal care products, the opportunity for entrepreneurs continues to expand.

The pet supplements market is growing rapidly, with the global pet care industry expected to hit $32 billion by 2028.

Email marketing remains one of the most effective channels for pet product businesses, offering an ROI of $42 for every $1 spent.

Content marketing for pet products connects with animal lovers and drives sales by providing valuable resources that pet owners seek. With 70% of US households owning pets and spending over $136 billion annually, there’s great potential to build loyal customers.

In the competitive pet industry, effective paid advertising can make or break a business. With pet owners spending over $136 billion annually in the US and 60% discovering products online, digital ad strategies are essential.

The pet product industry is booming, with spending expected to hit $350 billion by 2027. As more owners splurge on their pets, competition in this space keeps rising. Brands must work smarter to capture attention, especially online.

With 70% of consumers willing to pay more for premium pet products, brands have major growth opportunities. Success starts by deeply understanding pet owners' values.

In the competitive pet care market, influencer collaborations are a powerful way to build brand awareness and drive sales. The pet industry is booming, with global spending on pets set to exceed $500 billion by 2030.

Instagram is a goldmine for pet brands, with 60% of users discovering new products on the platform. Pet content is highly engaging, often outperforming human influencers in likes and shares.

Easter is a great opportunity for pet brands to boost sales and connect with customers. With 70% of U.S. households owning pets, more families now include them in holiday fun. Knowing how to promote pet care products on easter can give your brand a festive edge.

The pet care industry is thriving, expected to reach $30.4 billion by 2025. Demand for quality products is soaring with more people treating pets like family.

The global handmade soap industry is projected to hit $4.2 billion by 2031, with consumers choosing eco-friendly alternatives. Making your soap business stand out involves more than just a great product.

Did you know the global soap market is expected to surpass $55 billion by 2027? With that kind of growth, standing out isn’t just important—it’s essential. If you’re wondering how to promote soap & cleansing products online in a way that actually converts, you’re in the right place.

Promoting protein powder on social media goes beyond product photos and discounts. 74% of consumers base purchasing decisions on social content, making engagement key.

Wellness content is booming on social media, with the global wellness industry now worth over $4.5 trillion.

In the competitive health and wellness industry, traditional advertising is no longer enough to win customer trust. Studies show that 70% of consumers prefer learning about a company through articles instead of ads.

In the competitive health products marketplace, SEO strategies for health product marketing are crucial for visibility, credibility, and sales growth.

In this guide, we’ll explore examples of health product advertisements that work, break down compliance-friendly ad practices, and share tips to help your brand build campaigns that convert, safely and effectively.

The holiday season offers a prime opportunity for coffee brands and retailers to boost sales and connect with customers. Over 60% of Americans drink coffee daily, making it a top product for holiday coffee promotions.

Finding what are the best coffee brand hashtags for TikTok can mean the difference between getting scrolled past or sparking real engagement. With over 28 billion views on #coffee alone, TikTok is a hotspot for brewers, sippers, and coffee creators.