Facebook Monetization Requirements - Your Ultimate 2025 Guide

Ever wondered if you can really make money on Facebook? You can, and thousands of creators are already cashing in. In fact, Facebook paid out over $1 billion to creators in the last couple of years, and that number keeps growing.

In this guide, we’ll walk you through the latest 2025 Facebook monetization requirements, break down the simple steps to get your Page ready, and show you exactly what you need to qualify. 

Whether you’re streaming live, posting viral videos, or sharing the kind of content people can’t scroll past, you’ll learn how to turn likes, comments, and shares into real income.

What Are the Minimum Requirements to Monetize a Facebook Page?

Getting your Facebook Page set up for monetization takes a few key steps, but once you know them, it's refreshingly straightforward. Let’s break down the essentials.

Eligibility for In-Stream Ads

Historically, Pages required a certain number of followers and 30,000 one-minute views on videos (3+ minutes long) within the past 60 days, plus compliance with Facebook’s monetization standards. 

However, note that as of October 4, 2024, Facebook has ceased accepting new applications for in-stream ads, as it transitions to a more consolidated Content Monetization Program.

Content Guidelines

Pages need to follow Facebook's content guidelines, which prohibit Facebook videos or any content that is violent, sexually explicit, or promotes hate speech or illegal activities.

Advertiser-Friendly Content

Pages need to produce advertiser-friendly content, which means Facebook videos or other content that is appropriate for all audiences and does not contain controversial or sensitive topics.

Payment Method

Pages need to have a valid payment method set up in order to receive payments from Facebook Pay.

Country Eligibility

Pages need to be located in a country where Facebook in-stream ads are available.

Who Is Eligible to Monetize Their Pages on Facebook?

To monetize your Facebook page, you must meet certain Facebook monetization criteria and conditions. This starts with having a Page linked to your account, being at least 18 years old, and setting up an active payment method such as a credit card, debit card, or PayPal account.

Your Page must consistently publish original, unique content, whether videos, ads, or live streams, that complies with Facebook’s Monetization Eligibility Standards, Advertising Policies, and Community Standards. 

Content cannot contain prohibited items like adult material, hate speech, or illegal activities, and must be free from misleading or deceptive practices.

In terms of page monetization requirements, every Facebook Page must:

• Have at least 10,000–30,000 followers
• Publish content within the past 60 days
• Target an audience located in eligible countries such as the US, UK, Canada, Ireland, Australia, or New Zealand
• Comply with all applicable laws and Facebook’s terms and conditions
• Avoid facilitating or promoting illegal activities

Facebook allows a variety of page types to monetize if they meet the eligibility criteria above. This includes pages related to art, beauty, photography, gaming, lifestyle, entertainment, fashion, humor, health and wellness, education, music, sports, and travel. 

Pages focusing on business, finance, technology, and news can also monetize, provided their content is relevant, engaging, and follows Facebook’s terms and conditions.

Wondering what are the criteria for Facebook monetization? Facebook provides a built-in Monetization Eligibility Checker inside Creator Studio:

1. Log in to Creator Studio with your Facebook account.
2. Click the Monetization tab in the left menu.
3. Select Monetization Eligibility Checker.
4. Choose your Page from the drop-down menu to see its current monetization status.

This tool is especially useful for creators managing multiple Pages, as it gives a quick, clear view of whether each Page meets the content monetization requirements. 

By following Facebook’s policies, producing original, high-quality posts, and engaging your audience, you’ll understand exactly how to be eligible for Facebook monetization and avoid interruptions to your earnings.

Tips to Gain and Keep Your Facebook Monetization Eligibility

Meeting FB monetization requirements is only the first step; staying eligible is where many creators slip up. Here’s how to protect your status and make sure your content keeps earning:

1. Create Original Content That Stands Out

Your audience comes to you for your voice, style, and perspective, so give them something they can’t get anywhere else.

• Film and produce most of your videos yourself.
• If you use third-party footage, transform it with commentary, creative edits, or extra context that adds clear value.
• Be transparent about sponsored posts and label them correctly to meet Facebook content monetization requirements.

2. Add Value to Licensed or Sourced Material

It’s okay to include licensed clips or sourced footage if you’re truly enhancing them. Think beyond just reposting, make it unmistakably your work.

• Add a voiceover that explains, reacts, or educates.
• Feature guests or experts who can share fresh insights.
• Use editing techniques, captions, or on-screen notes to guide viewers through the story.

3. Keep It Policy-Friendly

Even one post that violates Facebook’s Monetization Eligibility Standards can put your earnings on hold. Always:

• Avoid prohibited topics like hate speech, adult content, or dangerous activity.
• Double-check that all collaborations follow Facebook requirements and eligibility criteria.
• Stay updated on Facebook’s policy changes so you’re never caught off guard.

4. Focus on Long-Term Engagement

Eligibility isn’t just about meeting the minimum Facebook page monetization requirements today; it’s about proving you can consistently deliver value.

• Post regularly to maintain audience trust and watch time.
• Monitor your analytics in Creator Studio to see what resonates.
• Respond to comments and engage with your followers to keep them coming back.

By combining originality, value, and compliance, you’ll not only stay eligible but also build a loyal audience that fuels long-term monetization success.

Turn Facebook Monetization Into a Growth Engine

If you’ve met the Facebook monetization requirements, the next step is making the most of your eligibility. 

Keep your audience engaged, monitor your performance in Creator Studio, and adapt to Facebook’s evolving policies. 

With the right mix of creativity, strategy, and consistency, your Facebook Page can become more than just a platform; it can be the foundation of a thriving, long-term online brand.

Start applying these strategies today and take the first step toward turning your Facebook presence into a dependable source of income.

The information provided in this article is meant for general informational purposes only and should not be considered as professional or legal advice. We do not guarantee the completeness, accuracy, reliability, or suitability of the information in this article. We strongly recommend seeking professional guidance that suits your individual circumstances.