Wellness products

Private label wellness products: your shortcut to a profitable business

Create your own health brand with private label wellness products - no manufacturing or inventory needed. 
  • Offer premium health and wellness dropshipping.
  • Win customers while we perfect your products and shipments.
  • Useful for established and emerging wellness companies.
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Why choose Supliful

Here’s how we remove every barrier to launching your wellness brand:

No minimum orders

Over 150 wellness products available with no MOQs

Fast and reliable shipping

Smooth fulfillment across the US & Europe

Guaranteed profitability 

Competitive pricing with high margins for your business
$24 billion
Market projection for 2030

Why dropship private label wellness products?

With growing demand for holistic health solutions, wellness products offer high margins and loyal customers.

  • Low competition, high demand
    While big brands dominate, niche wellness categories—like adaptogens, gut health, and personalized nutrition—still have ample room for new brands to carve out a loyal following.
  • Built for customer loyalty
    Wellness products thrive on repeat purchases. Customers restock vitamins, supplements, and self-care essentials monthly, creating predictable revenue.
  • Easy to scale with e-commerce
    Wellness brands grow fast with Shopify, Amazon, and social media, using influencer partnerships and educational content to drive sales.
  • Upsell & subscription-friendly
    Boost order value with wellness bundles or turn one-time buyers into subscribers with auto-renewing wellness essentials.

Launch in 3 easy steps

Your dream wellness brand is just a few steps away from becoming a reality.
Start now

Design and customize

Create your unique products by choosing labels, packaging, and branding.

Set up and review

Connect your eCommerce platform to Supliful, upload your products, and adjust pricing and payment details.

Test and launch

Order samples to ensure quality, then go live.
1.6M+
Partner brand orders fulfilled
$64M+
Brand revenue powered
200+
FDA-standard, market-ready products

Explore our premium wellness product lines

Build your brand with science-backed formulations across these in-demand categories:

Explore products
Creatine Monohydrate
Creatine Monohydrate is known worldwide as one of the most effective lean muscle builders.
Energy Powder (Cotton Candy)
Our Energy Powder offers a great sugar free taste with scientifically supported ingredients for sustained focus.
Focus Powder (Sour Candy)
Power up your mind with Focus Powder, a blend of nootropics, adaptogens, and essential vitamins designed to promote cognitive function, mental clarity, and sustained energy.
Digestive Enzyme Pro Blend
Supports those who lack the natural digestive enzymes needed to break down food into nutrients.
Complete Multivitamin
Complete multivitamin complex - antioxidant-rich formula with performance enhancers, B vitamins, and immune system support.

Why smart brands are adding wellness products now

As health-conscious shopping booms, adding private-label wellness items lets you capitalize on premium pricing, and future-proof your revenue.

For supplement and nutrition brands

  • Offer Bundled Wellness – Pair your best-selling vitamins with complementary products (e.g., vitamins, enzymes, probiotics).
  • Build Habitual Buying – Offer auto-replenishment for daily essentials like multivitamins, protein powders, or immune support blends.
  • Expand into Trending Niches – Test new wellness categories (like stress-relief adaptogens or collagen peptides) without inventory risk.

For fitness and active lifestyle brands

  • Highlight Recovery & Performance – Offer pre-workout, recovery, and plant-based protein supplements alongside fitness gear.
  • Upsell Wellness Add-Ons – Offer hydration powders, creatine, or natural extracts as checkout boosts.
  • Leverage Subscriptions – Fitness enthusiasts restock pre-workout powders monthly—perfect for recurring revenue.

For wellness influencers

  • Monetize Your Audience Directly – Instead of promoting other brands, launch your own line of supplements, superfoods, or functional wellness products.
  • Ideal for Social Commerce – Wellness products thrive on Instagram, and YouTube—share your personal journey to build trust and drive sales.
  • Create a Recurring Revenue Model – Subscription boxes (e.g., monthly wellness kits) keep your audience engaged and paying.

Why brands choose us

Real stories from founders who turned ideas into successful product brands

Luke Lareau
Nic Fusco
Lilly Levi
Justin Yen

Neurobyte

Working with Supliful is truly amazing. They were great through the entire process of setting up both my shopify stores, getting my brands up and running. Even more so they were on point with the answers to my questions. Couldn't recommend them enough.

Worlds Best Supplements

Supliful service feels more like they are a strategic business partnership. Their software and fulfillment services work almost flawlessly. I have used their products myself firsthand too, and I find them to be as high of a quality as the claim.

Beyond The Barr

This is such a fantastic app. We've been able to refine our offerings and really take our company to a new frontier. The supplements are well-developed and we love the ease of use in designing the labels. Supliful has truly made it easy to do business. Thank you.

Yuuth

Have done over $250,000 in rev using these guys! Service is good, reliable, great support. Supplements are really one of the best business models to start these days, and Supliful makes it really easy for you to get your foot in the door with whatever your brand vision might be.

Lionsip

Very professional, great products and good service. I actually use the products myself. My favorite part is how well they print their labels. The possibilities with Supliful are truly endless, you just have to know how to capitalize on it and I’m happy that I’m doing it with Supliful.

Bear Ridge Co.

So far I've enjoyed Supliful! I haven't had any issues integrating my products into my store and the pictures are high quality for each product. I'm looking forward to working with them and hope we make many sales together!

Strength Buds

I found the Supliful platform easy to use, user-friendly and convenient, especially with its integration with Canva and Shopify. I appreciate the good selection of products available.

Michael

I have nothing but positive things to say about Supliful. The products offered are fantastic and if you're having an issue they have very friendly people that will work with you to get the issue resolved. Unlike some other companies I've worked with.

Brice Pelzel

We have been working with Supliful for a little over 6 months. So far they have been extremely helpful making sure all of our products meet FDA requirements, look good and ship out in a timely fashion.

DietDrop

Best way to start a brand, they take care of everything and no upfront payments, best opportunity in 2024 to start a brand, CUSTOMER service awesome!! Anyone wanting to start a brand, start a supplement brand with Supliful.

remediesnroots

Supliful is the best, the easiest and has amazing products to brand with your own label. The label creation was awesome connecting directly to my canva. Great feature...Love it! I can't wait to launch my collection of amazing products.

Matthew Westendorf

I love working with Supliful. The customer service is amazing, they are very helpful and make sure you get the answers you need. I believe the service that Supliful provides is a great thing for new business owners trying to get a startup off the ground.

VitaliBlend

This has been a really great experience. Had been looking for a system where I could sell white labeled products and came across Supliful. Onboarding and getting things up and running was really hassle free, products are great.

Create and scale your wellness line with ease

Start small with dropshipping wellness products to validate demand, or go all-in with a white-label wellness program designed for recurring revenue. The choice is yours.
Get started

Frequently Asked Questions

Find answers to all of your unanswered questions

How can I start a private-label wellness business with Supliful?

Browse our catalog of wellness products and  customize them with your branding. We handle production, packaging, and shipping. No upfront inventory or manufacturing expertise is needed, making it easy to launch in days, not months.

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What regulations apply to your white label and private label health & wellness products?

All our wellness products comply with industry standards (FDA guidelines for supplements, and EU regulations where applicable). We ensure proper labeling, ingredient transparency, and adherence to regional health product laws.

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How much does it cost to start a private-label wellness product brand with Supliful?

Costs vary based on product selection and branding, but you can begin with minimal upfront investment - just the cost of your first orders. No manufacturing fees or inventory costs; you only pay for products as customers buy them.

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Do you provide options for selling branded wellness products on Amazon?

Yes! We help with Amazon FBA prep, compliant labeling, and inventory management, making it easy to list your branded wellness products on Amazon and other marketplaces.

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Do you offer custom wellness product dropshipping internationally?

Yes! We support international dropshipping to key markets, including the US, Europe, and select other regions. Simply select your products, set up your store, and we’ll fulfill orders globally with reliable shipping.

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What is your minimum order quantity (MOQ) for custom-branded wellness products?

More than 150 products have no minimum order quantity, meaning you can start with just one unit. This gives you the flexibility to test products and grow without bulk inventory commitments.

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Can I use Supliful to offer subscription-based wellness products?

Absolutely! Many brands use our wellness products for subscription boxes or recurring deliveries. We support flexible fulfillment to match your subscription model.

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Want to learn more?

Explore our Help Center for detailed answers, expert advice, and step-by-step guides.