Hair care products

Private label hair care products – your brand, our fulfillment

Want to start your hair care line? With our private label hair care products, it’s easier than ever! 
  • Offer premium, customizable formulas that let you create a salon-worthy line.
  • Avoid upfront costs and inventory hassles. 
  • Claim your spot on the shelf - your brand deserves it.
Get started

Why choose us for private-label hair product shipping

Discover what sets our platform apart in the crowded private-label hair care space.

No MOQs

Over 150 products are available with no minimum order requirements.

Fast dropshipping

We handle fulfillment & shipping, so you can focus on growing your brand.

100% custom branding

Add your logo and choose your packaging that reflects your brand’s unique identity.
$16 billion
Market projection for 2030

Why launch a private-label hair care brand?

Hair care is a booming market with loyal customers and massive potential for recurring revenue. With the right products and branding, your business can stand out in an evergreen industry.

  • Built for repeat buyers
    Hair care is ritual-based; Customers restock their favorite shampoos, conditioners, and treatments every few weeks.
  • Social media friendly & influencer-driven
    Hair transformations and tutorials go viral fast on Instagram, and YouTube, making hair care perfect for content marketing.
  • Ideal for subscriptions & upsells
    Offer hair care as a subscription or bundle to boost order value. Add-ons like travel sizes or styling treatments are perfect for increasing cart size.
  • Everything you need to succeed
    We simplify the process by providing access to sulfate-free products, real-time inventory, custom packaging, and fast fulfillment.

Build your hair care brand in just 3 steps

Skip the complexity - we take you from product selection to market-ready in no time.
Start now

Design your products

Choose your formulas and create custom labels and packaging.

Set up your store

Pick your eCommerce platform and connect it to Supliful.

Review details and launch

Add your branded products, update details, order samples, and go live with confidence.
1.6M+
Partner brand orders fulfilled
$64M+
Brand revenue powered
200+
FDA-standard, market-ready products

Trending hair care categories for your brand

As a beauty entrepreneur, you deserve formulations that do well. Meet our conversion-optimized hair care lineup:

Explore products

Turn your brand into a hair care powerhouse

Adding private-label hair care products helps you create a more complete brand experience that customers love—and come back for.

Enhance your beauty brand ecosystem

  • Complete the styling routine – Offer shampoos, serums, and leave-in conditioners alongside your tools for a full hair care solution.
  • Lock in steady revenue with subscriptions – Auto-deliver a shampoo/conditioner set with each tool purchase.
  • Extend customer lifetime value – Recommend maintenance products like deep conditioners to keep hair healthy after heat styling.

Expand your wellness brand

  • Validate trends with low risk – Dropship small batches of trending formulas (e.g., vegan, bond repair) before scaling.
  • Boost revenue per order – Feature high-margin add-ons like hair growth serums at checkout.
  • No production hassles - Skip manufacturing headaches by using ready-made, white-label formulas that align with your brand’s ethos.

Turn social media followers into customers

  • Launch a white-label hair line – Profit from your audience with branded products, not just affiliate links.
  • Content that converts – Demo products in transformation videos, routine tutorials, and styling hacks.
  • Membership-worthy hair care – Curate subscription boxes with your top-selling shampoos, conditioners, and stylers.

What our clients say

Real stories from founders who turned ideas into successful product brands

Luke Lareau
Nic Fusco
Lilly Levi
Justin Yen

Neurobyte

Working with Supliful is truly amazing. They were great through the entire process of setting up both my shopify stores, getting my brands up and running. Even more so they were on point with the answers to my questions. Couldn't recommend them enough.

Worlds Best Supplements

Supliful service feels more like they are a strategic business partnership. Their software and fulfillment services work almost flawlessly. I have used their products myself firsthand too, and I find them to be as high of a quality as the claim.

Beyond The Barr

This is such a fantastic app. We've been able to refine our offerings and really take our company to a new frontier. The supplements are well-developed and we love the ease of use in designing the labels. Supliful has truly made it easy to do business. Thank you.

Yuuth

Have done over $250,000 in rev using these guys! Service is good, reliable, great support. Supplements are really one of the best business models to start these days, and Supliful makes it really easy for you to get your foot in the door with whatever your brand vision might be.

Lionsip

Very professional, great products and good service. I actually use the products myself. My favorite part is how well they print their labels. The possibilities with Supliful are truly endless, you just have to know how to capitalize on it and I’m happy that I’m doing it with Supliful.

Bear Ridge Co.

So far I've enjoyed Supliful! I haven't had any issues integrating my products into my store and the pictures are high quality for each product. I'm looking forward to working with them and hope we make many sales together!

Strength Buds

I found the Supliful platform easy to use, user-friendly and convenient, especially with its integration with Canva and Shopify. I appreciate the good selection of products available.

Michael

I have nothing but positive things to say about Supliful. The products offered are fantastic and if you're having an issue they have very friendly people that will work with you to get the issue resolved. Unlike some other companies I've worked with.

Brice Pelzel

We have been working with Supliful for a little over 6 months. So far they have been extremely helpful making sure all of our products meet FDA requirements, look good and ship out in a timely fashion.

DietDrop

Best way to start a brand, they take care of everything and no upfront payments, best opportunity in 2024 to start a brand, CUSTOMER service awesome!! Anyone wanting to start a brand, start a supplement brand with Supliful.

remediesnroots

Supliful is the best, the easiest and has amazing products to brand with your own label. The label creation was awesome connecting directly to my canva. Great feature...Love it! I can't wait to launch my collection of amazing products.

Matthew Westendorf

I love working with Supliful. The customer service is amazing, they are very helpful and make sure you get the answers you need. I believe the service that Supliful provides is a great thing for new business owners trying to get a startup off the ground.

VitaliBlend

This has been a really great experience. Had been looking for a system where I could sell white labeled products and came across Supliful. Onboarding and getting things up and running was really hassle free, products are great.

Don't wait to make your mark in the hair care industry

With Supliful's premium private-label solutions, you can go from concept to selling in record time. Our dropshipping-friendly hair care products and complete white-label services remove all the barriers to entry.
Get started

Frequently Asked Questions

Find answers to all of your unanswered questions

How to create a private-label hair care product line with Supliful?

Start by choosing your preferred premium hair care bases. Next, customize with your branding - we help with labels, packaging, and formula adjustments. Finally, choose our dropshipping service to launch quickly.

‍

Can you handle the fulfillment and dropshipping for my custom hair care products?

Absolutely. We provide seamless fulfillment services including storage, packaging, and direct-to-customer shipping. Our dropshipping program handles all logistics so you can focus on sales and marketing while we deliver your branded products worldwide.

‍

Do you offer options for offering natural private label hair products on Amazon?

We provide complete Amazon seller support, including FBA prep, compliant labeling, and barcode integration. 

‍

Do you provide branding for private label and white label hair care cosmetics?

Yes! We offer complete branding services, including custom label design, packaging customization, and logo application. Our team ensures your private-label products reflect your unique brand identity with professional, market-ready results.

‍

What’s your minimum order for branded hair care products?

Great news – we have no minimum order requirements for more than 150 products! This makes our private-label products perfect for hair care startups testing the market or established brands scaling up.

‍

Want to learn more?

Explore our Help Center for detailed answers, expert advice, and step-by-step guides.